11 Tips on How to Edit Videos Like a Pro

Virlo Team

Sep 18, 2025

editing videos from scratch - How to Edit Videos Like a Pro
editing videos from scratch - How to Edit Videos Like a Pro

If you are learning how to Get Started as a Content Creator, video editing is the skill that turns scattered clips into clear stories viewers want to watch and share. Many creators record great footage but struggle with cutting, pacing, sound design, color grading, and choosing the right hook for reels, TikTok, or YouTube Shorts. Want a straightforward path to better cuts, cleaner pacing, smarter transitions, and a real shot at viral short-form trends? This guide lays out practical editing steps, workflow tips, and storytelling moves you can apply right away.

To speed the process, Virlo offers the virality analysis tool to help you spot trending formats, see which hooks catch attention, and match your edits to what actually performs well.

Table of Contents

Importance of Editing Videos

Importance of Editing Videos

1. Hook Them in Seconds — Capture Attention with Short Form Video

Video editors turn raw clips into a fast, clear first impression that stops scrollers. Attention spans are brief, so edit to land a strong hook in the first one to three seconds. Use tight timeline editing to trim silence, add a bold opening frame, and place your key message up front. Apply jump cuts, quick cuts, and tempo edits to create momentum, or stretch emotion with slow motion where it counts. Add punchy sound design and captions so the clip works with or without sound. Want viewers to watch past the thumbnail and first frame?

2. Craft a Signature Look — Build Brand Identity Through Editing

Consistent visual and audio choices make a brand recognizable. Develop presets for color grading, LUTs, and type treatments, and use them across every timeline. Lock in a set of fonts, lower thirds, logo stings, and motion graphic templates in your editing software so every piece feels like it belongs to the same brand. Match audio with a consistent sonic palette through music selection and audio mixing, and save export presets for quick, consistent output. Which grade, font, and sound will become your trademark across channels?

3. Edit to Tell a Story — Turn Footage into a Memorable Narrative

Editing shapes raw footage into a story that connects emotionally. Sequence shots to create an arc, use B-roll to support claims, cut on action to smooth transitions, and pace scenes so attention rises and releases. Layer music and sound effects to influence feeling, and use voiceover or text overlays to fill gaps without adding length. For explainers and animations, time visuals to the narration and use clean motion graphics to clarify complex points. What narrative beat will guide your next edit?

4. Fit Every Format — Optimize Videos for Each Platform

Each platform favors different frame sizes, lengths, and behavior, so prepare platform-specific edits. Create vertical masters for stories and short-form posts, square or tall versions for feeds, and landscape for long-form video. Set the correct aspect ratio, frame rate, and export codec, and use compression settings that preserve clarity while keeping file size manageable. Add forced captions for silent autoplay, and crop or reframe using keyframing so faces and action remain visible in every format. Which platform will get the tailored version first?

5. Edit to Boost Engagement — Drive Likes, Comments, and Shares

Thoughtful editing increases interaction. Use clear calls to action and on-screen prompts timed to retention peaks. Add captions for accessibility, punchy music to raise energy, and visual effects or animated text to highlight the main point. Test different opening hooks, thumbnail images, and edit lengths to see which versions improve watch time and click-through rates. Use analytics to find dropoff points and re-edit to tighten pacing or clarify messaging. Which element will you A/B test to lift engagement this week?

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11 Tips on How to Edit Videos Like a Pro

Tips on How to Edit Videos Like a Pro

1. Find Viral Video Ideas Fast with Virlo

Virlo uses AI-driven trend analysis to help short-form creators spot repeatable patterns that generate engagement. The platform blends creator insights with performance data to surface which topics, sound clips, and visual pairings are currently resonating. It also recommends posting windows backed by recent analytics so you publish when your audience is most active. Use Virlo to test combinations, refine your content plan, and reduce guesswork as you build a steady side business.

2. Capture Clean Video and Clear Audio from the Start

Good editing begins before you open your software. Shoot at higher resolution and use a dedicated microphone so you get cleaner audio that stands up to color grading and cropping. Set proper exposure, white balance, shutter speed, and frame rate for the look you want. Record audio at a sensible sample rate, such as 48 kHz, and use lavaliers or shotgun mics to minimize room noise. When footage and sound are solid, noise reduction, EQ, and zooming work without noticeable artifacts.

3. Remove Footage That Doesn’t Serve the Story

Not everything you shoot belongs in the final cut. Delete takes with misread lines, heavy background noise, or shots that break continuity. You can sometimes rescue a clip, but trimming or replacing it with b-roll keeps the edit tight and professional. Think of every clip as earning its time on screen.

4. Edit Audio and Video Tracks Separately First

Capture each speaker and camera source on its own track and then mix them independently. Multitrack workflows let you align clips, fix timing, and apply targeted EQ, compression, and noise reduction per voice. Sync video to your cleaned audio later to avoid degrading sound while you tweak the picture. This approach improves clarity and gives you the freedom to use different cuts without losing audio quality.

5. Control Pacing to Keep Viewers Engaged

Pacing is the rhythm of your edit. Cut on action, remove awkward pauses, and let key lines breathe so ideas land. Use tempo changes sparingly, speed up sequences with tighter cuts or music, and slow down for emphasis with longer shots or reaction frames. Watch retention graphs and identify the moments that lose viewers, then tighten those sections.

6. Add Movement and Context with Cutaways

Cutaways or b-roll fill gaps, cover jump cuts, and show proof of what you describe. Insert close-ups of hands, product details, or contextual scenery to reinforce the point and reset visual energy. Match color and lighting for a seamless feel and add natural room tone so the audio does not pop between cuts.

7. Trim the Fluff and Respect Attention Spans

Shorten clips to keep every second useful. Long form and short form both work when they serve the audience, so tailor length to intent. Sean Cannell points out that content from seven-second clips to hour-long videos can succeed when it answers the viewer’s need. Ask whether each shot informs, entertains, or moves the narrative forward, then cut what does not.

8. Add Captions for Access and Clarity

Create accurate captions so your video reaches more viewers and is easily readable in noisy environments. Use auto captions as a starting point, but edit for timing and punctuation. Export SRT files for platforms that support them, or burn in stylized subtitles where needed. Choose legible fonts, high contrast text boxes, and proper placement to avoid covering faces or essential visuals.

9. Mix Up Shots and Camera Angles to Hold Interest

Use a variety of framings to create depth and focus—alternate wide shots with medium shots and close-ups to call out details. Change perspective with over-the-shoulder or low-angle shots when you want to emphasize a point. Keep composition simple: follow the rule of thirds, maintain eye lines, and avoid repeated identical frames that feel static.

10. Craft Sound with Music and Effects

Sound design lifts production value. Choose music that supports the mood and keep it at a level that does not mask dialogue. Apply ducking so music drops during speech, use EQ to remove rumble, and add subtle effects for emphasis. Incorporate Foley or found sounds to make the action feel present. Render final audio to the recommended loudness, typically around minus 14 LUFS for most streaming platforms.

11. Make Transitions Smooth and Intentional

Use cuts and subtle fades to move between scenes. Employ L cuts and J cuts to make audio leads or follow pictures for a natural feel. Reserve flashy transitions for intentional moments and keep motion graphics consistent with your color grade and font choices. Export with proper codecs and settings for the target platform, verify resolution and frame rate, and optimize bitrate to minimize compression artifacts.

8 Best Video Editing Tools

Best Video Editing Tools

1. Virlo — Predict Viral Hooks and Smart Posting

Virlo uses AI trend analysis to help short-form creators find content ideas that increase reach. The platform compares creator data with real-time signals to surface repeatable content patterns, best posting windows, and audio plus visual pairings that drive engagement. It focuses on short clips, suggests split tests, and maps which combinations of captions, sounds, and cuts tend to perform well.

2. InShot — Quick, Intuitive Mobile Edits for Reels

InShot is a straightforward mobile editor that makes trimming, cutting, and layering music and text fast. The interface is friendly for beginners. You can apply filters, fundamental transitions, and export optimized files for Instagram or TikTok without wrestling with a complex timeline.

Pros

  • Very easy to learn for basic cutting and timing adjustments.  

  • Good selection of filters, stickers, and simple transitions.  

  • A fast way to add music and text overlays for social clips.

Cons

  • Free version adds a watermark unless you subscribe.  

  • Lacks advanced features like keyframe animation, professional color grading, and multicam workflows.  

  • Limited export codec and proxy options for large projects.

3. Adobe Premiere Rush — Adobe Quality, Mobile First

Premiere Rush gives you a simplified Premiere engine for phone and desktop. It syncs with Creative Cloud, so assets, presets, and templates move between devices. The app supports multi-track timelines, motion titles, and decent color controls, letting you produce polished reels with consistent export settings across platforms.

Pros

  • Seamless Creative Cloud integration and cross-device editing.  

  • Templates and drag-and-drop controls speed up motion graphics and cuts.  

  • Reliable export presets for social platforms.

Cons

  • Slightly steeper learning curve compared with entry-level apps.  

  • Some advanced Premiere Pro features are absent.  

  • A subscription is required for the complete feature set and higher export limits.

4. Splice — Mobile Editing with Precision Control

Splice adds professional tools to a mobile editor. You get frame-accurate trimming, multi-layer audio, and a sizable music and effects library. The app lets you fine-tune timing, add transitions, and create tighter pacing for short clips that need crisp rhythm and sound design.

Pros

  • Precise trimming and timeline control on mobile.  

  • Robust audio library and multi-track audio mixing.  

  • Clean UI that balances power and simplicity.

Cons

  • It can lag when handling long or very high-resolution clips.  

  • Some advanced export or effect features sit behind a subscription.  

  • Limited motion tracking and advanced color grading.

5. CapCut — Packed With Pro Features and Free

CapCut offers a wide set of editing tools at no cost. You get slow motion, chroma key, speed ramping, transitions, and basic color correction. It supports keyframes for motion, templates for quick builds, and exports without watermarks, which makes it appealing for creators focused on growth without a budget.

Pros

  • Free access to many advanced features, including chroma key and keyframes.  

  • No watermark on exports.  

  • Strong selection of transitions and speed controls for dramatic edits.

Cons

  • Occasional instability during complex edits or long timelines.  

  • Limited official support and fewer export codec choices.  

  • Some creators report privacy or data handling concerns.

6. Final Cut Pro — Mac Description

Final Cut Pro delivers a high-performance desktop editing environment with a magnetic timeline, advanced color grading, and multicam support. It handles proxy workflows, professional codecs, and fast renders on Mac hardware. You gain fine control over keyframes, LUTs, audio mixing, motion graphics, and export settings for broadcast-quality results.

Pros

  • Professional features include advanced color correction, multicam, and motion tracking.  

  • Optimized performance and fast renders on Apple silicon.  

  • Complete control over frame rate, resolution, codecs, and proxy workflows.

Cons

  • Mac only and involves a significant one-time cost.  

  • Steep learning curve for creators new to professional timelines and color grading.  

  • Requires investment in plugins or training for some motion graphics needs.

7. VN Video Editor — Pro Tools at No Cost

VN provides creators with multi-layer editing, keyframe animations, and detailed color controls at no additional cost. It supports timeline editing, LUTs, and precise trimming. The interface blends desktop-style controls with mobile ease, allowing you to work on pacing, color matching, and layered audio without purchasing software.

Pros

  • Strong feature set including keyframes, multi layers, and color grading.  

  • Free to use with generous export options.  

  • Clean timeline that supports detailed trimming and transitions.

Cons

  • Advanced controls can feel dense; expect a learning curve.  

  • Some UI areas are less polished than paid competitors.  

  • Occasional navigation quirks when switching between complex tracks.

8. KineMaster — Layered Mobile Editing with Control

KineMaster offers multi-layer video and audio editing, blending modes, and precision tools on mobile. You can cut frame by frame, apply chroma keying, and use detailed speed ramps. It supports several export resolutions and audio mixing features that help you shape professional-sounding short-form content.

Pros

  • Accurate multi-layer editing and blending modes on mobile.  

  • Frame-accurate trimming and good speed ramp controls.  

  • Wide selection of effects and transition presets.

Cons

  • The free tier applies a watermark, while the premium unlocks many features.  

  • Some advanced assets require in-app purchases or subscriptions.  

  • Performance can slow on older devices when working with many layers.

How to Choose the Best Video Editing Tools

How to Choose the Best Video Editing Tools

1. Nail Your Needs: Match the Editor to the Footage You Actually Make

A person at a desktop editing footage can clarify what features you truly need. Ask questions such as Are you cutting quick social clips, building episodic content, or producing client-grade commercials? Professionals often need multicam support, advanced color grading, and collaborative project sharing. Hobbyists usually want fast trimming, easy export presets, and a shallow learning curve. Compare tools like Adobe Premiere Pro for high-end work, iMovie for simple Apple-based projects, and Clipchamp or VideoStudio for rapid social clips. Balance the cost against how often you edit and the features you will use, then shortlist candidates you can test.

2. Project Type and Complexity: Pick Software That Fits the Job Size and Style

List your project requirements before you pick an app. Do you need timeline nesting, proxy workflows for 4K, multicam angle switching, heavy color correction, or tight audio mixing? Read user reviews for real-world stability and performance, check support for industry formats, and ask peers in forums for workflow tips. Try trial versions to validate how a tool handles your footage, plugins, and third-party assets before committing to a paid plan.

3. Output Quality and Resolution: Confirm the Export Limits and Codec Support

Decide your target resolution and format up front. If you deliver in 4K, HDR, or 360 video, choose software that exports those formats without artificial caps. Free versions sometimes restrict resolution or add watermarks; Lightworks, for example, can limit exports to 720p on the free tier. Verify support for H.264, H.265, Apple ProRes, and hardware-accelerated encoding to speed exports. Control over bitrate, color space, and export presets matters when you need consistent, professional output.

4. How Often You’ll Edit: Match Pricing to Frequency and Project Length

Consider whether you edit occasionally or daily. A one-time license or free editor like DaVinci Resolve can serve occasional editors well. Frequent creators benefit from subscription models that include regular updates, cloud features, or built-in assets. Long timelines and large projects demand stable autosave, proxy editing, and GPU acceleration to keep render and preview times manageable.

5. Feature Set vs. Ease of Use: Find the Right Balance for Fast, Polished Edits

Powerful tools are only helpful if you can move quickly. Look for a clean timeline, keyboard shortcut support, and sensible default behaviors like ripple edits and snapping. Programs such as PowerDirector, DaVinci Resolve, and Pinnacle Studio let serious users access advanced tools while keeping everyday tasks straightforward. Evaluate render speed, batch export, and template systems that shortcut repetitive editing and motion graphics tasks.

6. Essential Editing Functions: Check for the Core Tools that Make Editing Efficient

Ensure the editor offers precise trimming, ripple and roll edits, multiple timeline tracks, and marker support. Audio features matter: waveform view, basic EQ, noise reduction, and ducking speed up mixing. Built-in screen recording or webcam capture, as provided by Filmora, helps creators who make tutorials or picture-in-picture videos. Proxy editing, stabilization, and clip metadata support also save time when working with extensive or shaky footage.

7. Advanced Creative Tools: Look for Effects that Enhance your Storytelling

Advanced capabilities let you craft standout content. Seek motion tracking to lock graphics to moving subjects, chroma key for green screen shoots, and robust keyframing for custom animations. Multicam editing should let you sync and switch angles seamlessly. Fusion or compositing modules, third-party plugin compatibility, and LUT support let you perform professional color grading and visual effects inside the editor.

8. Interface and Learning Curve: Match the UI to your Experience and Growth Plan

A beginner needs guided edits, templates, and clear labels. Intermediate users want customizable workspaces and keyboard shortcuts. Professionals require flexible panels, detailed scopes for color work, and comprehensive export control. Check the availability of tutorials, active user communities, and manufacturer documentation. A software with a predictable learning path reduces friction when you scale up your editing skills.

9. Cross-Platform and Workflow Compatibility: Make Sure Projects Move with You

Confirm the editor runs on your OS and that project files export to standard interchange formats like XML, AAF, or EDL when needed. Cross-platform support for Windows, macOS, and mobile apps enables editing on multiple devices. Consider cloud collaboration, versioning, and shared asset libraries if you work with partners. Also, check hardware requirements and GPU support to ensure smooth playback and faster rendering on your machine. Virlo helps short-form creators crack the code of virality through AI-powered trend analysis and creator insights. Try Virlo's virality analysis tool to identify the best audio, visual, and posting combinations that boost engagement.

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Go Viral with Virlo's Virality Analysis Tool

Virlo: AI Trend Analysis That Helps Your Content Win

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. The platform combines creator insights with analytics to surface winning content patterns, optimal posting times, and audio and video pairings that drive engagement. Use Virlo to test which hooks, cuts per minute, and sound clips correlate with higher view-through and shares. Want to know which music tracks lift retention on a Monday morning post? Virlo shows the patterns and gives you the data to act fast.

Start Smart: How to Launch Your Creator Channel

Choose a narrow topic you can return to often. Pick three content pillars and build a simple plan for a recurring series. Set a schedule you can maintain and batch produce content so editing and posting feel manageable. Ask yourself what value each clip delivers in the first three seconds and shape your hook around that question.

Edit Videos Like a Pro: A Practical Workflow

Shoot with the edit in mind. Record clean audio and extra B-roll to cover jump cuts. Import clips into your timeline and create a rough cut that accurately captures timing and story direction. Tighten pacing with trims, remove dead space, and use jump cuts, L cuts, and J cuts to keep motion and audio flowing. Add an acceptable cut pass to polish sync, stabilize shaky frames, and match pace to the intended emotion.

Frame Rate, Resolution, and Aspect Ratios That Fit Platforms

Match your frame rate and resolution to the platform and your camera. Vertical 9:16 works for TikTok and Reels. Use 16 by 9 or 4 by 5 for other placements. Pick 1080p for fast exports and 4K when you need extra crop room for reframing. Keep aspect ratio and resolution consistent through the edit to avoid quality loss.

Color Correction and Color Grading Without Overdoing It

Start with primary color correction to fix exposure and white balance. Use scopes to align blacks and highlights and reserve creative grading for a second pass. Apply LUTs sparingly and tweak temperature and saturation so skin tones look natural. Color work improves perceived production value and keeps viewers watching.

Audio Mixing, Noise Reduction, and Clean Voice

Clean audio matters more than fancy visuals. Use a high pass to remove rumble, apply noise reduction if needed, then match clip levels for consistent dialogue. Add subtle compression and EQ to bring the voice forward. Sync music and sound effects to cuts and reduce music during spoken lines with a ducking approach.

Motion, Keyframes, and Graphics That Guide Attention

Introduce motion with simple keyframing for scale and position instead of heavy motion graphics. Use lower thirds, callouts, and animated captions to emphasize key lines. Templates speed the process and keep a consistent look across episodes. Keep motion purposeful so it supports the edit rather than distracts.

Captions, Subtitles, and Accessibility

Add accurate captions and burned-in subtitles to capture viewers who watch with the sound muted. Break lines so they are easy to read and time them to the spoken words. Accessibility increases reach and improves retention.

Export Settings, Codecs, and Compression Tips

Choose an efficient codec like H. 2. 64 for most platforms and 265 for smaller file sizes when supported. Match bitrate to resolution and platform recommendations to avoid pixelation. Use export presets to save time and keep uploads consistent.

Tools Pros Use and When to Use Them

Use DaVinci Resolve for color grading, Premiere Pro or Final Cut Pro for flexible timelines, and After Effects for complex motion. For fast mobile posting, try CapCut or InShot. Audacity and RX are useful for audio cleanup. Pick tools that match your workflow and skill level so editing becomes more rapid.

Hooks, Thumbnails, and First Three Seconds

A strong visual hook and a clear opening line set expectations and boost click-through. Test bold thumbnails and short on-screen text that highlight the promise of the clip. Combine an arresting image with a tight hook to increase initial view rate.

Posting Strategy: Timing, Frequency, and Trend Matching

Post consistently and use data to refine timing and cadence. Virlo surfaces optimal posting windows and shows which audio and visual combinations are trending. Try frequency tests and track how retention reacts when you change posting time or clip length.

Measure What Moves the Needle: Metrics That Matter

Track watch time, retention curves, impressions, click-through rate, and engagement signals like shares and saves. Use short experiments to isolate variables: change only one element per test and measure results across several posts. Let the data drive creative tweaks.

Scale Up: Repurpose and Monetize Your Work

Turn short clips into compilations, long-form episodes, newsletter content, and course material. Build products around your expertise, test sponsorships with clear deliverables, and use affiliate links for immediate income. Reuse assets like B-roll and templates to cut future edit time and protect your margins.

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