Content Studio Research-powered AI workspace

Your research becomesyour creative advantage.

Connect Custom Niches, Orbit data, and competitor videos to an AI that knows your market. Copy, decks, and briefs — built from proven patterns, not guesswork.

10+ input types4 AI models30s to first draft
Content Studio
CanvasInputsHistory

Connected Data

Niche: Fitness hooksOrbit: skincare UGC3 competitor videos

AI Output

Hook Variations (3)

"POV: Your morning routine is missing this one step..."

"Stop buying [product] until you see this..."

"I tested every [category] for 30 days. Here\u2019s what won."

ClaudeGPTGemini
12 credits used
The Problem Guesswork creative costs ~$1,954 per winner

Every testing sprint starts from a blank page. It doesn’t have to.

You’re spending money testing creative that’s disconnected from what’s actually working in your market.

The Old Way

Open ChatGPT. Paste some vague context. Hope the AI understands your market. Get generic copy. Manually rewrite. Test. Lose $1,954 before finding a winner.

Data-Disconnected Creative

Your research team collects trends and hooks. Your creative team writes from scratch. The gap between intelligence and output is where money burns.

No Research Context in AI

Generic AI tools don’t know your niche, your competitors, or what’s trending. Every prompt starts from zero. No performance data, no market context.

Format Fatigue

Copy in one tool. Decks in another. Briefs in a doc. Reports in a spreadsheet. Your creative workflow is fragmented across 5+ tools.

How It Works Three steps from research to ready

Drag. Connect. Create.

Connect your market intelligence to an AI workspace that understands context. No prompt engineering required.

1

Connect your research

Drag any Virlo data into the canvas — Custom Niche results, Orbit searches, competitor videos, collections, or external inputs like URLs, PDFs, and images.

  • Custom Niches, Orbit results, competitor videos
  • URLs, PDFs, audio, images, social posts
  • Multiple inputs per conversation
Connect Inputs
Niche: Fitness hooks (147 videos)
Orbit: skincare trending hooks
PDF: Q1 Creative Brief.pdf
URL: competitor-brand.com/ads
2

Choose your model and format

Pick from Claude (creative nuance), GPT (speed), Gemini (multimodal), or Sonar (live web context). Output as copy, a Gamma presentation, or formatted markdown.

  • 4 AI models — switch between conversations
  • Copy: hooks, body, CTAs with variations
  • Presentations: Gamma decks, 2-10 slides
Output Format

Copy

Hooks • Body • CTAs

Deck

2-10 slides

Markdown

Briefs • Reports

3

Get research-powered output

The AI analyzes your connected data — trending hooks, outlier patterns, competitor strategies — and generates creative that’s grounded in what’s actually working.

  • Copy grounded in real performance data
  • Presentations with AI-generated images
  • Real-time credit tracking per conversation
Generated Copy

Hook

"POV: Your morning routine is missing this one step..."

Body

"I tested 14 products in 30 days. Only 3 actually delivered results..."

CTA

"Follow for the next breakdown."

Deep Dive The features that make it different

Built for operators who need creative at the speed of data

Not another generic AI writing tool. A research-connected creative workspace.

Research-Connected

AI that knows your market, not just language.

Content Studio connects directly to your Virlo data. Every piece of copy references what’s actually trending, which hooks are outperforming, and what competitors are doing.

  • Direct access to Custom Niche performance data
  • Competitor video analysis built into prompts
  • Outlier patterns inform every generation
Data Connection

Generic AI

No market data

Generic training

Blank page start

Content Studio

Live niche data

Your competitors

Proven patterns

Multi-Format

Copy, decks, and briefs — all from one workspace.

Stop switching between tools. Generate short-form copy, Gamma presentation decks (2-10 slides with AI images), and formatted markdown briefs — all in the same canvas.

  • Copy: Hook → Body → CTA with multiple variations
  • Presentations: Gamma decks with AI images and 4 themes
  • Markdown: briefs, emails, reports, any formatted text
Output Formats
CopyShort-form, paid ads, VSL, landing pages
PresentationsGamma decks, 2-10 slides, AI images
MarkdownBriefs, emails, reports, formatted text
Multi-Model

Four AI models. Pick the right one for the job.

Claude for creative nuance. GPT for speed. Gemini for multimodal inputs. Sonar for live web context. Switch between models within the same workspace.

  • Claude — creative nuance and brand voice
  • GPT — speed and volume
  • Gemini — multimodal (images, audio, video)
  • Sonar — live web context and real-time data
AI Models

Claude

Creative nuance

GPT

Speed & volume

Gemini

Multimodal

Sonar

Live web data

Flexible Inputs

Any data source. Any combination.

Text, URLs, PDFs, audio, images, social posts, Orbit results, Custom Niche data, connected accounts, and saved Collections. Mix and match for maximum context.

  • 10+ input types supported simultaneously
  • Drag and drop from anywhere in Virlo
  • Multiple inputs feed the same conversation
Input Types
TextURLsPDFsAudioImagesSocial PostsOrbitsNichesCollectionsAccounts

10+

Input types supported

4

AI models available

3

Output formats

30s

To first draft

Use Cases Content Studio adapts to how you work

One workspace, every creative workflow

From agency operators scaling 10 accounts to solo creators building their next viral piece.

Scale content briefs across 10 client accounts

Connect each client’s niche data, generate briefs with market context, and export as professional decks — in minutes, not days.

Turn competitor ad data into your next winning ad

Feed competitor videos and trending hooks into the canvas. Get copy variations that riff on proven patterns with your brand’s voice.

Build data-backed creative briefs with performance context

Connect your niche’s outlier data and let the AI generate briefs that reference actual trending formats, hooks, and engagement patterns.

Create stakeholder decks built from market intelligence

Generate Gamma presentations populated with real niche data — trend charts, top creators, outlier hooks — ready for the Monday meeting.

FAQs Content Studio questions answered

Everything you need to know

The AI connects directly to your Virlo data — Custom Niches, Orbit results, competitor videos, and collections. Every piece of copy is built from what’s performing in your market, not generic training data.

Still have questions?

Talk to the team

Stop writing copy from a blank page.

Your Custom Niches are already collecting data — just let the Content Studio turn that into copy, briefs, and presentations in one session.

Included with Starter plan and above. No per-generation fees.