Social Listening for TikTok, Reels & Shorts
Set up a content marketing agent that finds outlier videos in your niche across TikTok,
Instagram and YouTube, breaks down exactly why they went viral, then turns
them into scripts in your voice, built on proven social media data.
“Our high hit rate is dependent on Virlo's outlier score data.”
4.9 on G2
Trusted by 1,700+ teams, including marketing agencies worldwide
Campus Launch
Find your next viral idea in 3 steps
Set it up once. Your agent keeps finding outlier videos in your niche after you close the tab.
Set up a content marketing agent
Tell it what to hunt for in one sentence, like “I want to find viral content around a soda brand called Poppi”. It writes the search terms, searches 14.7M+ outlier videos in Virlo's database across TikTok, Instagram and YouTube, and brings back the ones that fit your niche in about a minute.
- Search terms written for you
- Outlier videos ranked first
- Runs once, or keeps searching every day, week or month
Vee (Copilot)
@halfasianhalfwhitegirl
@hallehelperl
@ingridsmoodboard
@emersonarena2
@sammybatchelder
@sayswils
See why they went viral
Every video comes broken down into its hook, format and angle. Ask Vee (Copilot) for the best hooks in your niche, the formats picking up this week, or creators like the ones you love, and every answer links back to the videos it came from.
- Every hook with its hook type
- The formats and trends in your niche
- Creator search in plain English
Vee (Copilot)
“Trying to eat healthier but still love soda”Text hookReview@dananozime · 716K views- “OMGGGGG I just rebranded Poppi and I'm obsessed”Text hookAesthetic showcase@ingridsmoodboard · 1.2M views
“This is my like actual Roman Empire.”Bold claimReview@octopusslover8 · 10.8M views
Turn them into scripts, briefs and reports
Pick a winner and Vee (Copilot) writes the script in your voice, beat by beat, from the hook to the CTA. Turn a week of outlier videos into a creative brief for your editors and creators, or a report you can export as a PDF and send to the client.
- Scripts in your voice
- Creative briefs for editors and creators
- Reports you can export as a PDF
Vee (Copilot)I rebranded my favorite soda
Built from @ingridsmoodboard · 1.2M views
- Hook0:00On-screen text: “OMG I just rebranded my favorite soda and I'm obsessed”
- Setup0:03Show the plain can, then the label you designed, printed as a sticker.
- Demo0:08Wrap the can, style it on a pretty table, and pour it over ice.
- Payoff0:18Take a sip on camera: “Honestly, it tastes as good as it looks.”
- CTA0:26Ask the comments which flavor you should rebrand next.
Built for agencies & marketers that post on social media every week
One account, one content agent for every brand you post for, each searching its own niche on its own schedule.
The scrolling your team does to find ideas, done for every brand you post for
Weekly planning
Fresh outliers for every account manager before the brief is due.
New client onboarding
Map the category and the competitors before the kickoff call.
Pitch preparation
Walk into the proposal with the formats already winning in their niche.
Creator scouting
Shortlist UGC creators by their outlier videos.
Everything you used to open ten tabs for
Organic and paid social research in one place, across TikTok, Instagram, YouTube and Meta Ads.
Outlier detection
A creator who usually gets 2.5K views and suddenly does 2.8M is an outlier, so that video ranks above a big account having a normal week.
Competitor tracking
Follow any competitor or creator. Virlo checks their accounts on a schedule and tells you when one of their videos breaks out.
@sagethomass10.1MBreaking out
@_alexisrankinn271.8KNew video
@drinkpoppi129.4KTrackedVee (Copilot)
Ask for hooks, scripts or creators in plain English
Content trends
Topics picking up or fading in your niche, week to week
Hook breakdowns
The opening line and hook type behind every viral video
Content formats
Reviews, skits, street interviews: the formats winning in your niche
Hashtags
The hashtags behind the top videos, ranked by how they perform
Reports
Client-ready reports in PDF, Excel, CSV or JSON
Audience insights
Who's watching, by age, gender and country, read from the comments
Sponsored content
Which videos are paid, which brands they name, and the CTA they use
How we helped this agency owner generate 11M views in less than 28 days for 1 client
Matt Berman runs Emerald Digital, the agency behind campaigns for Heineken and Hennessy. He pointed the Virlo API at his AI agent and built The Monday Drop in a weekend. Every Monday it turns each client's outlier videos into hooks and scripts in their voice. He has since sold the system to several brands.
Matt BermanPresident and Co-founder, Emerald Digital
Last 28 days
11,645,949 views
0K+
Marketers and creators using Virlo
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Teams on Virlo
0.0M+
Outlier videos in Virlo's database
“Virlo gives our content team insane visibility into what short-form video concepts are working in our niche. Our high hit rate is dependent on Virlo's outlier score data.”
Henry BoldizsarApp founder“The Monday Drop is now a core part of our business powered by OpenClaw and Virlo.”
Matt BermanFounder“Most trending formats hit TikTok / Shorts first, then they spill over to X. By the time it's obvious here, you're late. You need to be positioned before that shift. This is how I use @virlomain to track what's accelerating.”
@adxtyahqGrowthStart free for 7 days. Scale with your client list
Every plan includes Content Research Agents, Vee Copilot, account tracking and data exports. A research agent run costs 100 credits.
Starter
Solo operators and freelancers
$0 for 7 days, then
2,000 credits a month
Start for $0- Realtime data queries
- 24/7 content research agents
- CTA, script, format and hook analysis
- Track competitors, clients and yourself
- Integrations for WhatsApp, Notion, Gmail and more
- Excel, CSV and JSON exports
Pro
Most agencies start hereGrowing agencies and teams
$0 for 7 days, then
12,000 credits a month
Start your Pro trial for $0Everything in Starter, plus
- 3 team seats included, extra seats $10/mo
- Performing Meta Ads Library
- Slack and Discord alerts
- Beta access to new features
- Priority support
Enterprise
For larger teams
From
20,000 credits a month
Book free callEverything in Pro, plus
- 10 team seats included
- API and web app access (shared credits)
- Dedicated account manager
- Dedicated Slack channel
- Free training
Building on Virlo data? API pricing is usage-based, pay as you go.
Virlo API
The API is a separate product from the Virlo app, so you don't need a Virlo subscription to use it. Pull the same short-form data into your own tools and agents, and pay only for the requests you make.
- No Virlo subscription needed
- Pay as you go from a balance that never expires
- 25+ endpoints for trends, creators and hashtags
- MCP server for AI agents
Questions agencies actually ask
Yes. Set up a research agent per client, send digests and alerts to each client channel, and export branded reports for stakeholders. Many agencies run 15+ client niches from a single Virlo account.
@cambr0wn
03 Apr 2026
@rajandroh
14 Aug 2026
@b.palmer_
20 May 2026
@ampdfitnessnj
28 Aug 2026
@dianeruggiero
22 Jun 2026
@kateeeeee894
13 Aug 2026
@simply.crystalchanel
23 Aug 2026
@kearmeout2
04 Sep 2026
@cambr0wn
03 Apr 2026
@rajandroh
14 Aug 2026
@b.palmer_
20 May 2026
@ampdfitnessnj
28 Aug 2026
@dianeruggiero
22 Jun 2026
@kateeeeee894
13 Aug 2026
@simply.crystalchanel
23 Aug 2026
@kearmeout2
04 Sep 2026
Find next week's viral ideas before your competitors do
Launch a research agent for your first client today. It keeps working after you log off.