What is Whop + 12 Best Whop Alternatives
Virlo Team
Curious about What is Whop? Discover what it does and explore 12 top Whop alternatives to help you select the ideal platform for your needs.
Jul 15, 2025
In the ever-changing world of content creation, emerging platforms can help you stand out and gain traction. If you’re a budding creator, it can be overwhelming to think about how to get started as a content creator. What’s more, once you get the hang of it, you’ll want to go viral and trend as quickly as you can. This is where trend analysis becomes vital. So, what is Whop? More importantly, how can this platform help you achieve your goals as a content creator? So, how to get started as a content creator? Let's find out!
As we explore the ins and outs of Whop, we'll also introduce you to Virlo's solution, the virality analysis tool. This helpful tool can help you achieve your objectives, like going viral with trend analysis.
Table of Contents
What is Whop

Whop is a comprehensive digital commerce platform that helps creators, entrepreneurs, and businesses sell digital products and memberships. The platform offers infrastructure to build online storefronts, handle payments, manage customer access, and automate digital product delivery—all with minimal technical setup.
Build Your Digital Storefront With Whop
Whop gives users access to a digital storefront builder to create their own branded store for selling digital products. You can easily customize your store with drag-and-drop tools—no coding is needed. Whop lets you showcase all types of digital products, including software, eBooks, online courses, templates, trading groups, and more.
Manage Access to Your Digital Products
Whop has robust product access management features to help you automatically deliver and manage access to your digital products. The platform supports integrations with Discord, Telegram, and software licensing systems. These features are great for creators selling gated communities, SaaS tools, or online courses.
Whop Payments & Processing Features
Whop has a built-in, secure payment processing system that makes transactions simple for both sellers and customers. The platform allows you to accept credit cards and specific cryptocurrency options. You can also easily manage subscriptions, trials, one-time payments, and discount codes.
Create a Whop Affiliate Program
Whop has built-in affiliate marketing features to help you grow your business. You can easily create and manage referral programs to boost sales of your digital products. The platform enables you to track commissions, assign affiliate codes, and expand your customer base through partnerships.
Whop Analytics & Insights
Whop comes with a real-time analytics dashboard to help you monitor sales, traffic, churn, and MRR (Monthly Recurring Revenue). This data enables you to optimize your marketing efforts and understand customer behavior, allowing you to improve your sales over time.
App Integrations & Ecosystem
Whop has an extensive app ecosystem with a marketplace of apps and extensions (for example, Stripe, Discord roles, and Telegram bots). You can use these ready-made tools to enhance your store or build custom solutions via the Whop API.
Community Support Features
Whop comes with community and support tools to help you engage with your customers. The platform features built-in customer chat, support tickets, and moderation tools to help you manage membership-based products that require active engagement.
Mobile App for Buyers
Whop has a mobile app for buyers to access their purchases and communities on the go. The app is available on both iOS and Android and acts like a digital wallet for all their subscriptions and tools.
Security Features
Whop offers several security features to help protect your digital products and keep your customers safe. The platform vets products before listing them, features for chargeback protection, bot detection, and content flagging.
Marketplace Exposure for Your Products
You can list your products on the Whop Marketplace to reach a larger audience. This feature works similarly to Etsy or Gumroad, but is specifically designed for digital goods and memberships.
Use Cases of Whop

Bet Smarter with Sports Betting Groups on Whop
Sports betting has become mainstream, and with the push to legalize gambling across the US, there’s no telling how popular it will get. Each week, major sportsbooks compete for market share and offer bettors numerous enticing promotional lines to take advantage of. Sports betting groups on Whop help you make sense of it all. These expert bettors have their own communities where they share the most profitable picks with their members in real time. Millions of casual fans are looking for an edge against Vegas, so community owners charge a monthly subscription on Whop for access to their exclusive Discord servers, which host their picks and tips.
Invest Smarter with Expert Trading Communities on Whop
Struggling to make money investing during an economic downturn? Think again. Amid a bear market, professional traders continue to make a profit trading stocks, cryptocurrencies, and derivatives. Many of these traders recognize the value of their insights, so they create exclusive communities on Whop to share their expertise with thousands of amateur investors. The influx of retail investors following the GameStop fiasco in January 2021 has made this category of investors soar in popularity. Check out the top investing communities on Whop to see how they capitalize on all this extra attention and sell their services.
E-Commerce Made Simple Through Whop Communities
With tools like Amazon FBA and Shopify at everyone’s disposal, the barrier to entry for starting your own e-commerce brand is as low as it can be. But how do you start generating serious revenue from e-commerce? Enter Whop. Experienced e-commerce gurus create paid communities on Whop to help aspiring entrepreneurs grow their online businesses. The increasing interest in e-commerce has led to significant consumer traffic towards e-commerce communities. Many of the groups on Whop have more than one thousand members. To check out the e-commerce groups on Whop, click here.
Reselling Groups on Whop Help You Make Money in a Tough Economy
They say that with significant supply chain shortages comes great responsibility… to make some serious cash. Finding the right items to flip online is a challenging task to accomplish and one that can be daunting to undertake solo. The difficulty of this task has led to a market where experienced resellers sell their knowledge in the form of communities to help new resellers level up their side hustle. With website monitors, auto-checkout tools, and real-time item alerts, these groups generate insane money-making opportunities for their community.
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12 Best Whop Alternatives
1. Virlo: Get Your Content to Go Viral

Virlo helps short-form content creators break down the elements of viral content. Their AI-powered trend analysis tool combines creator insights with analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations. The platform also helps creators make sense of the latest viral trends so they can understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting out or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral.
2. Shopify: Set Up Your Online Store in No Time
Shopify is a popular e-commerce platform that helps sellers start, grow, and manage their online businesses. Stores created using Shopify can be customized, and the platform supports businesses that sell across various channels, including brick-and-mortar locations, online marketplaces, social media, mobile, and pop-up shops. Shopify includes tools for managing inventory, payments, shipping, and more.
Pros
Extensive app ecosystem
High level of customization
Strong customer support
Secure and reliable
Cons
Can become expensive with add-ons and transaction fees
Learning curve for beginners
3. Sellfy: The Ecommerce Platform for Digital Products
Sellfy is an ecommerce platform for selling digital, physical, subscription, and print-on-demand products. It first launched in 2011, and its creators have earned more than $130 million in revenue. Sellfy offers multiple social media integrations, making it easier to sell through social media. It’s mostly aimed at smaller sellers who would benefit from having all the basic ecommerce tools you can think of in one place, rather than needing sophisticated or custom solutions.
Pros
Easy to use for beginners
Designed specifically with digital products in mind
Offers secure payments with PayPal and Stripe
Cons
Doesn’t have that many advanced features for bigger businesses
Only has basic sales analytics
4. Gumroad: Start Selling Digital Products Today
Gumroad is a digital product platform that encourages sellers to start small, making micro-sales of products such as blog posts before moving on to more substantial offerings like ebooks. Gumroad supports a wide range of digital products, from emojis and crypto tips to cookbooks and 3D models (C4D scenes). The platform features tools such as email newsletters and automated workflows to assist sellers in building robust customer bases. When it's time to withdraw income from Gumroad, PayPal, and direct deposit are possible options.
Pros
Wide range of formats for digital products
No monthly fee
Strong community and support
Cons
Limited customization
High transaction fees
5. Mighty Networks: Build Your Community
Mighty Networks is a community platform for selling memberships, courses, and other services. It focuses on automation and AI-powered features. There are approximately one million communities on the platform currently, with a total of $370 million earned by the hosts. You can build a community with Mighty’s building block-like interface, which lets you choose the features and functionalities you want to offer.
Pros
Designed specifically for online courses and communities
Provides lots of ways for hosts to interact with community members
Plenty of customization available
Cons
It isn’t made for selling other digital products like ebooks or downloadables
It’s quite expensive—at least $41 per month at the cheapest
6. Podia: The All-in-One Platform for Digital Downloads
Podia is another all-in-one platform that sets sellers up with a website and a way to sell products online, but also helps with your email marketing. It's a way to create an ecommerce website without any coding skills. Podia manages the checkout process, accepts payments, and hosts digital products, including online courses, digital downloads, and webinars. However, some of these products are paywalled behind paid membership plans.
Pros
Free plan available
Full website building tool
Email marketing features
Create courses and webinars (on paid plan)
Community support
Cons
10% transaction fees on the free plan
High monthly fees for advanced plans
7. SendOwl: Start Selling Digital Downloads
SendOwl is a platform that specializes in selling digital products. You can use it to create an online storefront, connect it to your Shopify store, or integrate the code into your own website. You can also use payment links to sell your products on social media apps. The good thing about SendOwl is that you can set it up without being a tech whiz, and there are some nifty built-in marketing tools to check out.
Pros
Easy to set up
Unauthorized distribution protection
Built-in analytics
Cons
Can be expensive
No built-in storefront
8. Thinkific: Build and Sell Online Courses
Thinkific is a Payhip alternative for experts looking to sell e-learning content. The platform invites experts to sell courses and digital downloads or create communities around their interests. It's possible to build courses directly on Thinkific, including quizzes, videos, surveys, and other interactive features to keep learners engaged. While it is a good option for course creators, it does come with high fees.
Pros
Create courses and interactive learning communities
Easy to create landing pages for digital downloads
Host unlimited courses, even on the basic plan
Plus plan customers get a personalized onboarding call and additional training
Cons
High monthly fee for the Basic plan
Limits on the number of communities and digital downloads, except on the Grow plan
9. Teachable: Create and Sell Online Courses
Teachable is a digital commerce platform that's all about knowledge-sharing. It’s made for sharing skills, with people teaching everything from hand lettering and photography to creative writing, programming, houseplant care, and languages. The platform is completely no-code, allowing you to create courses and upload digital products for sale easily.
Pros
Build detailed courses with multiple features without coding
Host your courses, run a community, take payments, and use marketing tools all in one place
Sell digital products alongside your courses
Cons
Limited design options for customization
The basic plan costs $59 a month but still charges a transaction fee
10. Kajabi: The All-in-One Platform for Knowledge Commerce
Kajabi is a knowledge commerce platform that enables entrepreneurs to offer courses, memberships, coaching, podcasts, and more. It's designed to be an all-in-one platform, with tools for creating, marketing, and selling digital products, and it does a good job of this, providing sellers with access to analytics to help them track their sales and engagement. However, like other options on this list, it comes with monthly, ongoing fees.
Pros
No transaction fees
All-in-one platform
Powerful analytics
Cons
High monthly fees
Steep learning curve
11. Patreon: The Platform for Creators
Patreon is a well-known community platform that’s popular with creators like YouTubers, Twitch streamers, and more. It was originally created as a way for people to support the creators they love and receive a few perks in return but it has developed into a much more robust platform. You can now run a digital shop on Patreon or run a paid membership with multiple different tiers.
Pros
One of the most popular and well-known membership platforms out there
You can sell all sorts of products, from digital prints to podcast series to game mods
Lots of third-party integrations
Cons
No customizable storefront or website, just a Patreon profile
Only offers payment plans with income-sharing
12. Easy Digital Downloads: An Easy Way to Sell Digital Downloads on WordPress
EasyDigitalDownloads is a WordPress plugin designed to sell digital products easily. It integrates seamlessly with popular services like Stripe, Paypal and Mailchimp. It also offers a full-featured shopping cart, complete with customizable discount codes and flexible payment options. However, as a plugin, it does require you to have WordPress knowledge, so it is not as simple as Payhip.
Pros
Highly customizable through WordPress
Large range of extensions
No transaction fees on Extended and Professional plans
Unlimited products and transactions
Free support for all users
Cons
Requires WordPress knowledge
No free plan
Pros and Cons of Whop

The Good Stuff: What Are the Benefits of Whop?
Whop is an all-in-one platform for creators that helps you manage and grow your membership business. It provides everything you need to get started, from payout processing to custom website integration, all in one place. Here are some of the pros of using Whop:
1. All-in-One Platform
Whop is a complete membership management tool. It helps you organize and grow your membership by streamlining operations and making it easy to connect with your audience.
2. Direct Creator Connection
Whop lets creators connect directly with their audience. This helps build trust and leads to better customer relationships.
3. Streamlined Transactions
With Whop, you can easily process membership payments and handle renewals, refunds, and cancellations. This helps you focus on creating content instead of getting bogged down with administrative tasks.
4. Enhanced Organization
Whop helps you keep track of all the moving parts that come with running a membership site. You can organize your content, manage users, and automate processes to improve workflows.
5. Potential for Earning
Whop is free to use until you start making money. You can launch your membership site and start earning without incurring any upfront costs.
The Bad Stuff: What Are the Drawbacks of Whop?
Like any other platform, Whop has its downsides. Here are some potential cons to consider before getting started:
1. Platform Dependency
If you use Whop to manage your membership, you are dependent on the platform. This means if anything happens to Whop or if you decide to switch to another system, you could lose valuable data and access to your audience.
2. Variable Community Quality
While Whop helps creators connect directly with their audience, it’s important to remember that not everyone uses Whop. Some of your customers may have come from another platform. If you decide to migrate your membership to Whop, they’ll have to create a Whop account to access your content.
3. Potential Fees
While you can start using Whop for free, the platform takes a 5% cut of your sales. This fee decreases as you move up the pricing tiers.
4. Learning Curve
Whop is packed with features that can help you run your membership site more effectively. But this also means that it can be overwhelming at first. It may take some time to learn how to navigate the platform and utilize all the available tools.
5. Privacy Considerations
Because Whop is a third-party platform, you’ll need to consider privacy and data security for both you and your members. Make sure you read Whop’s policies to understand how your data will be used and stored.
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Go Viral with Virlo's Virality Analysis Tool
Virlo helps short-form content creators break down the elements of viral content. Their AI-powered trend analysis tool combines creator insights with analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations. The platform also helps creators make sense of the latest viral trends so they can understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting out or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo's virality analysis tool.
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