How to Find TikTok Trends in 19 Ways

Finding TikTok trends can feel like searching for a needle in a haystack. Sure, you've heard of TikTok trends before, and you know that they can help you create engaging videos that get more views. But how do you find these viral trends before they fizzle out? Not only do they make for excellent TikTok Content Ideas, but using trends can also help you get more views, and who doesn't want that? In this post, we'll break down simple ways to find TikTok trends so you can create viral shorts that get you noticed.

One valuable way to uncover trends is with our virality analysis tool. This tool analyzes TikTok videos to help you identify what's currently trending, so you can create content that aligns with your target audience's interests.

Table of Content

• Importance of TikTok Trends

• How to Find TikTok Trends in 19 Ways

• 5 TikTok Trends You Must Try

• 5 Tips for Going Viral on TikTok

• Go Viral with Virlo's Virality Analysis Tool

Importance of TikTok Trends

Boost Your Visibility on TikTok with Trends  

TikTok trends help improve brand visibility on the platform. By participating in a trend, businesses can increase their appeal to younger audiences who are actively engaging with the trend. This can position the brand as an industry leader and attract new followers. Creating content that aligns with trending topics also helps expand your reach and engage with your existing audience.  

Create Engaging Content with TikTok Trends  

TikTok trends often involve challenges or dances that encourage users to participate. By developing content around these trends, businesses can boost user engagement and interaction on their own TikTok profiles. People are more likely to comment, like, and share videos that are relevant to current events.  

Generate Buzz for Your Brand 

Trends on TikTok often come with hashtags, which can help generate buzz about your business or campaign. By creating a branded hashtag and encouraging users to partake in the trend, companies can build excitement and interest around their product or service.  

Show Off Your Brand's Personality  

TikTok trends often feature quirky and funny content, which can help brands showcase their unique personality. This opens the door for businesses to connect with their audience in a fun and engaging way.  

Stay Relevant with TikTok Trends

TikTok trends change rapidly, with new ones emerging every day. By staying current with the latest trends and incorporating them into your marketing strategy, your brand can maintain its relevance and form meaningful connections with its audience.  

Increase Brand Recognition

Creating TikTok-inspired content can help businesses boost brand identification. When users encounter a brand that aligns with the latest trend, it forms a positive association between the brand and the trend, thereby enhancing brand recall and recognition.  

Connect with Younger Audiences 

TikTok is particularly popular among younger demographics, with the majority of its users falling within the 16- to 24-year-old age range. By leveraging TikTok trends, businesses can connect with this younger audience and build brand loyalty.  

Capitalize on the Viral Nature of TikTok Trends  

TikTok trends have the potential to go viral and reach millions of users in a matter of days. By participating in the latest trends, businesses can enhance their chances of going viral and gaining substantial brand exposure.  

How to Find TikTok Trends in 19 Ways

1. Utilize Virlo to Access TikTok Trends

Virlo is a powerful tool that helps short-form content creators crack the code of virality through AI-powered trend analysis. The platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio and video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. 

The app analyzes the latest viral trends and helps you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo's virality analysis tool. 

2. Check Out Top Creators to Find TikTok Trends

In the Trends section of TikTok Creative Center, you can find videos from top TikTok creators and influencers when you select the Creators tab. Not only can this help you find TikTok trends by seeing what patterns top creators are following, but it can also uncover potential influencers for your brand to work with. 

3. Browse the “Explore” Page on TikTok

TikTok’s Explore page is an excellent tool for spotting trends and staying up-to-date with the latest viral content. 

Here are a few tips to help you navigate the Explore page like a pro: 

• Keep your eyes peeled for the “Explore” tab: This is where you’ll find the most popular videos and hashtags of the moment. It’s a great place to start if you’re looking for inspiration. 

• Explore the different categories: Trend discovery is categorized into various areas, including “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends that are currently making waves in that area. 

• Look for patterns: As you scroll through the Explore page, you may notice specific themes or styles that are popping up again and again. 

These are likely trends that you can incorporate into your content. Remember, TikTok trends can come and go in a blink, so it’s essential to stay alert and keep your finger on the pulse. 

4. Look At the Trending TikTok Videos Tab

In the Videos tab of TikTok Creative Center Trends, you can see what videos are trending on TikTok regardless of whether it’s from a highly followed creator or not. This is a great place to source viral videos that your business could mimic, duet with, or stitch. 

5. Review Popular Hashtags to Find TikTok Trends

In the TikTok Creative Center, under Trends, the Hashtags tab allows you to track trending TikTok hashtags related to your industry. Use the search bar to find hashtags related to keywords your business may be targeting. 

6. Find Popular Songs on TikTok

The final part of the Trends section of TikTok Creative Center is the Songs tab. Here, you can discover trending TikTok audio clips and songs to use in your videos. It’s broken out into two sections. The popular section can help you find the most frequently used songs within your selected timeframe, and you can filter out those approved for business use. The breakout section includes both songs and user-generated audio clips that are rising in popularity, which can help you get ahead of TikTok trends. 

7. Use the TikTok Commercial Music Library

In addition to the Trends section within Creative Center, you can use the TikTok Commercial Music Library (found in the Creative Tools section) for trend discovery. The Commercial Music Library holds all pre-cleared music for both organic TikTok content and TikTok Ads. There are tons of ways you can filter and sort your results to find trending songs that best fit your content. Alternatively, check out the Playlist tab to see a viral TikTok music playlist. Plus, find tons of other playlists of new songs, songs popular in video games or memes, sounds for businesses, and more. 

8. Read Up on TikTok Trend Perspectives

To make TikTok trend discovery even easier, the TikTok Creative Center also includes a Trends section, which provides Trend Perspectives. The purpose of Trends Perspectives is to educate TikTok marketers and advertisers on TikTok audience behaviors. With this resource, you can predict how TikTok trends in your industry may grow and evolve. 

9. Research Successful TikTok Creative Strategies

Discover which TikTok trends have been successful in the past using the Creative Strategies page under the Creative Center’s Education tab. This is where you can find TikTok marketing case studies, creative tips, and quick TikTok tutorials. 

10. Use the TikTok Ads Library and Top Ads Dashboard

The TikTok Ads library can be a secret weapon for businesses looking to do TikTok trend discovery since it allows you to research TikTok ads from competitors. If you’re familiar with the Facebook ads library, know that the TikTok ads library functions in the same way, where it’s meant to provide transparency for users and help businesses source video inspiration. 

11. Find Hot Keywords with Keyword Insights

Also within the Inspiration section of Cthe reative Center is the Keyword Insights tool. With this resource, you can explore trending keywords to ensure your TikTok video scripts and captions are hitting all the right buzzwords for your business to connect with your target market. This can be key (no pun intended) to your TikTok trend discovery because you can see which keywords have had the biggest jumps in popularity, along with related videos that could inspire your own. Just be sure to get an idea of the core terms you want to target using other keyword research tools first. 

12. Discover Trending TikTok Products

If competitive analysis is something your business needs to prioritize during your TikTok trend discovery process, the Top Products section of the Inspiration tab within Creative Center should be your go-to tool. It provides you with information on trending products within a chosen category. From there, you could measure your videos’ performance metrics against averages within your industry and see trending TikTok content for those products. 

13. Browse Your TikTok FYP

The best resource for TikTok trend discovery? Your TikTok FYP! The TikTok For You Page (FYP) serves up content related to other accounts and videos you’ve already interacted with. Try to be active on your own TikTok account and get into the mind of your ideal customer. Once you start seeing relevant content on your TikTok FYP, you can get a feel for which types of TikTok trends are favored most by your audience. 

14. Use the TikTok Trend Discovery Page

Finally, since TikTok content is so heavily reliant on what’s trending, there’s a dedicated TikTok trend discovery page right from within the platform. Any user can browse through this portion of the app to see videos related to the biggest TikTok trends. 

15. Look At YouTube Shorts for TikTok Trend Ideas

YouTube Shorts are short-form videos on YouTube that are comparable to TikTok videos in length, style, and format. As a result, brands often have some overlap between their TikTok and YouTube Shorts content. So, if you scroll through popular YouTube Shorts, you’ll also likely be able to discover new TikTok trends. 

16. See What’s Trending on Instagram Reels

Like YouTube Shorts, Instagram Reels are another opportunity to find trending short-form videos similar to TikToks. You’ll likely find many of the same concepts trending on both Instagram Reels and TikTok. It’s not uncommon for viral TikToks to be reposted to Reels! 

17. Refer to Your Historical Performance

The best way to discover which TikTok trends may or may not work for your business is through trial and error. As you get started on TikTok, find a few TikTok trends to start testing out. As you continue to market and advertise on TikTok over time, benchmark your progress. Over time, you can look back at your historical performance using your TikTok analytics and make data-backed conclusions for how new TikTok trends may evolve based on your past videos that were more or less successful. 

18. Try Google Video Search for TikTok Trends

You can discover more TikTok trends using Google video search. Google video search ranks videos based on indicators such as popularity and relevancy to your search query, making it a great option to get TikTok trend ideas from top sources like YouTube, TikTok, and industry websites. 

19. Look for Patterns in Social Media Data

Social media platforms are a treasure trove of data, and by analyzing engagement rate and search data, you can get a sense of what topics and themes are on the rise. 

Related Reading

• Times to Post on TikTok
• Top TikTok Influencers
• Popular Hashtags on TikTok

5 TikTok Trends You Must Try

1. “God Forbid” Trend: Humor in the Face of Criticism 

Audio: “Easy” by Commodores (original sound by itk skincare) 

Format: Start with a text ridiculing your choice. Then, add: “God forbid… [you can’t do X].” 

Ideal for: Turning criticism into humor — e.g., “God forbid I love pineapple on pizza” — and pairing it with a clip of you unapologetically doing it.  

2. “Dancing Dog/Vibes” Trend: Show Your Inner ‘Vibe’ 

Audio: CapCut Viral MX – original 

Format: Use the CapCut template featuring a head-bopping dog, then place your image/video behind it. 

Creative spin: Show that you’re ‘vibing’ or zoned out — e.g., “Me pretending to nod in a meeting while I’m thinking about lunch.”  

3. “Oh Pwincess” Trend: A Dramatic Search 

Audio: “Oh pwincess, pwincess, where are you?” (spooky whispering original) 

Format: Dramatize yourself searching for someone—or anything (a friend, TV remote)—while lip-syncing the audio. 

Make it theatrical: Add dramatic zooms, quick cuts, and text overlays.  

4. “Doesn’t Know It Yet” Trend: Nostalgia with a Twist 

Audio: DIM – Yves_official 

Format: Present an old clip (or staged throwback) with text: “They don’t know it yet, but…” followed by a twist ending. 

Versatility: Works for both nostalgic sparks (“before I moved abroad…”) or comedic reveals.  

5. “Hozier’s Yell” Trend: Capture Awe-Inspiring Moments 

Audio: Northern Attitude – Noah Kahan & Hozier 

Format: Share cinematic or awe-inspiring footage (sunset, graduation, wedding), overlaying: “A moment that felt like Hozier’s yell.” 

Perfect for: Emotional, high-impact visuals that resonate deeply.

Related Reading

• How Does the TikTok Algorithm Work
• TikTok Trend Discovery
• How Long Does It Take for a TikTok to Go Viral
• How to Get More Views on TikTok
• TikTok Keyword Research

5 Tips for Going Viral on TikTok

1. Leverage Virlo to Go Viral on TikTok

TikTok virality isn’t just about luck; there are steps you can take to increase your odds of getting on the platform’s coveted “For You” page. To get started, try Virlo. Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio and video combinations that help your content stand out in today's fast-paced social environment. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo's virality analysis tool.

2. Use Hashtags to Boost Your TikTok SEO 

Hashtags group content by topic on TikTok so users can find what’s trending quickly. They’re also another directional sign that helps TikTok’s algorithm match content to each user and search query. Just like keywords, your two jobs here are to find the best hashtags and use them in a way that helps users and algorithms find your content. 

Like keywords, one easy way to find hashtags is to type a root word into the search bar. Only this time, complete the search, then tap “Hashtags” at the top. You can also conduct a little competitive research to see which hashtags others in your space are using. And finally, once again, TikTok has a tool to help you find hashtags in its Creative Center.

3. Use Trending Sounds to Your Advantage 

Believe it or not, the sounds you hear while watching TikTok act like hashtags and keywords. When you listen to a few videos with the same catchy beat or funny voiceover, TikTok tends to serve more that use the same sounds. Plus, you can search for content by its familiar sounds, just like with hashtags.

4. Post at the Right Frequency and Time 

When and how often you post aren’t direct ranking factors. However, both can indirectly improve your TikTok SEO. When you post more often, you simply have more chances to go viral. The exact posting frequency is a matter of debate. TikTok advises posting multiple times per day, while other studies suggest posting a couple of times per week is sufficient. The honest answer is to post as often as you can while still sharing valuable content people want to watch. 

Remember that video completion is a direct ranking factor, so posting more stuff people won’t watch all the way through will hurt more than help. TikTok also doesn’t directly care when you post your content. But if you get it in front of your audience when they’re most likely looking at the app, it’ll give your videos a little engagement boost, which may make them more likely to land on the FYP of new potential followers. Luckily, your TikTok analytics tells you when your followers are flipping through the app.

5. Drive Engagement on Your TikTok Videos

Likes, comments, and shares are the real deal ranking factors. You can’t make people take these actions (thankfully), but you can surely encourage them to do so. Here are a few ways to get more engagement on your TikTok posts for SEO success. It starts with a great hook to halt those scrolling thumbs. Use a thumbnail and some text that incites curiosity. 

Speaking of text, make sure your videos have captions. Many TikTok users binge with the sound off. Captions ensure that viewers can still understand what you’re putting out. Then, use some simple tactics, such as asking people to comment on a statement I make, jumping on new trends, and adding effects to make your posts more engaging.

Go Viral with Virlo's Virality Analysis Tool

TikTok trends are the driving force behind virality on the platform. Jumping on trending audio, hashtags, and effects can help your posts get discovered and boost your views and engagement. Staying up to date with trends and knowing how to leverage them for your content can seem daunting, but it doesn’t have to be.  With tools like Virlo, you can pinpoint the trends that align with your content niche to help you go viral on TikTok. 

Why You Should Track TikTok Trends

TikTok trends change rapidly. What’s popular today could be old news by tomorrow. If you want to get noticed on TikTok, you need to act fast and create content that aligns with current trends. The quicker you can produce this content, the better. The goal is to get posts out while the trend is still fresh, so you can ride the wave of virality to boost your performance. 

Related Reading

• TikTok Video Ideas That Will Go Viral
• How to Find TikTok Trends
• How to Increase Engagement on TikTok
• VidIQ Alternatives