15 Tips on How to Get More Views on TikTok

TikTok can feel like a popularity contest. One minute you’re the star of the show, and the next, it feels like nobody wants to see your TikTok content anymore. So, you’re not alone if you’re struggling to rack up views on your TikTok videos. Even well-known TikTokers can experience fluctuations in TikTok views.

The good news is that you can take steps to improve your TikTok video performance and get back on track. This guide will share some creative TikTok Content Ideas to help you get more views on your videos. Not only will these tips help you boost your numbers, but they’ll also help you create viral shorts with viral trends.  Virlo’s virality analysis tool can help you track and analyze TikTok trends so you can identify the content ideas that will work best for you.

Table of Contents

• Importance of TikTok Views

• 15 Tips on How to Get More Views on TikTok

• 11 Content Ideas to Get More Views on TikTok

• 10 Top Most Viewed TikTok Videos for Inspiration

• Go Viral with Virlo's Virality Analysis Tool

Importance of TikTok Views

TikTok views are essential for increasing your visibility and reach on the platform. When more people watch your TikTok videos, it helps you get noticed by a larger group of viewers. This means your ideas, talents, products, services, or messages can reach many more people than before. Also, your new viewers can be inspired to share your videos with others, spreading your content even further. This increased visibility can lead to more followers and opportunities, making TikTok a powerful platform for individuals to gain popularity and influence.

More Views Mean More Money, Right? 

TikTok offers individuals opportunities to earn money. For those interested in how to make money on TikTok, they can join the Creator Fund and get paid for the content that they create. Brands sometimes partner with popular individual creators to promote their products, paying them for these partnerships. Brands sometimes partner with popular individual creators to promote their products, paying them for these partnerships. Some creators even get sponsorships, where companies pay them to mention their products in videos. These opportunities help individual users monetize their skills, creativity, and popularity on the platform.

TikTok Views for Business and Brand Growth

TikTok views are also essential for business and brand growth. For one, they help with brand awareness. TikTok’s viral nature makes it easy for companies and brands to become popular. When a business video goes viral, it can reach millions of people in a short time. This helps companies to get noticed and build more awareness. Also, whether it’s a service announcement or a product demo, brands can spread their messages easily and quickly. This facilitates easier communication between businesses and their target audiences.

Businesses can also determine the effectiveness of their TikTok marketing by analyzing the number of people who watch their videos. More views usually mean more people are interested. They can also see if viewers like and share the videos, which shows if they find them interesting or helpful. By tracking these metrics, businesses can determine which types of videos are most effective and make adjustments to achieve even better results.

Related Reading

• Times to Post on TikTok
• Top TikTok Influencers
• Popular Hashtags on TikTok

15 Tips on How to Get More Views on TikTok

1. Explore Virlo for TikTok Growth

Virlo is a tool that helps short-form content creators crack the code of virality through AI-powered trend analysis. The platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio and video combinations that help your content stand out in today's fast-paced social landscape.

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral.

2. Understand TikTok Virality

It's crucial to grasp how TikTok virality works before attempting to create viral content. For your video to be considered viral on TikTok, it needs to have racked up hundreds of thousands of views. The trick is to get on the right side of TikTok’s algorithm, which is designed to show people videos they’ll want to watch. If your content makes TikTok’s algorithm happy, it’ll be pushed to a worldwide audience through the For You Page. Sure, you're up against millions of creators all trying to get the attention of TikTok's billion-plus global audience.

But if you want your content to go viral and be shared far and wide, getting your video on TikTok’s For You Page is your best shot! Videos featured here typically tap into popular culture, meme-worthy moments, or popular songs. Just look at how the Wednesday Dance or the wiggle walk trend inspired by Aristocats appear on your feed time and time again. As you'll see, there's more than one way to pop up on people's feeds. Let’s dive into some of the most effective ways to go viral on TikTok.

3. Create Genuine and Relatable Content

Authenticity is key on TikTok. Users are drawn to content that feels genuine and relatable. By creating videos that resonate with your target audience, you increase the chances of them engaging with and sharing your content, potentially leading to increased visibility and virality.

4. Use Trending Songs and Sounds on TikTok

Music plays a significant role on TikTok. After all, it started as a lip-syncing app called musical.ly before growing into a global beast with the power to catapult hits to worldwide stardom. Throwing songs on TikTok made up 13 of the 14 Billboard Hot 100 number ones in 2022. But how does using a popular song boost your content? Featuring a trending song or sound in your video helps TikTok group it with similar content.

If people are enjoying other videos that are soundtracked with the same song, TikTok is more likely to share your clip with them too. Take Little Girl Gone by CHINCHILLA as an example. The song has inspired trends relating to both fantasy fiction and empowering women. If you create content in a similar niche and soundtrack it with that song, you’re more likely to appear in the For You feed of people enjoying those trends. It’s an effective way of finding a new audience!

5. Experiment with Different Video Formats

Variety is the spice of life, and the same applies to TikTok content. Experimenting with different video lengths and formats, such as tutorials, challenges, and storytelling, helps keep your content fresh and engaging. It enables you to cater to diverse preferences and capture the attention of a broader audience.

6. Discover How to Find Trending Sounds on TikTok

Finding the freshest trending sounds on TikTok is a breeze. When you tap the " +" icon to create a new video, head to Add Sounds. Under the Playlist, you’ll find a selection called TikTok Viral. From here, you’ll see all the top trending songs, which you can add straight into your video. Another way to find trending sounds is to keep an ear out for songs you hear on other TikTok videos. Like what you hear? Simply tap on the title in the bottom left of the screen to add it to your favorite sounds and explore other videos using it.

7. Engage With Your Audience

Engagement is a two-way street on TikTok. By actively responding to comments and messages from other TikTok users, you build a connection and foster a sense of community. This engagement can lead to loyal followers who are more likely to engage with and share your content, increasing its virality. It’s called social media for a reason, right?

8. Choose Hashtags Wisely

Hashtags can help you unlock whole new audiences if you use them wisely. All it takes is a few well-picked hashtags to help your videos appear in people’s searches, attracting more viewers to your content. Choosing the right hashtags is crucial. Go too broad with a well-used hashtag like #FYP and you’ll be competing with literally millions of other videos. On the other hand, if your hashtags are too niche, it’s likely no one will be searching for them.

The best strategy is to find a few particularly relevant hashtags for your video and pick the most popular ones. Want to see how popular a hashtag is? Simply click on it. TikTok will show you all the videos using that hashtag, as well as the total number of views the hashtag has. Don’t shy away from mixing up niche hashtags with more general ones. As long as they’re relevant to your video, there’s every chance you’ll capture new viewers interested in your content.

9. Be Consistent

You are probably sick of hearing this, but it’s essential, so I am going to say it anyway: As with any social media platform, consistency is key. By establishing a content creation and posting schedule, you maintain momentum and keep your audience engaged. Regularly uploading fresh content increases your chances of being discovered by new users and helps you build a loyal following.

10. Craft Content to Satisfy the TikTok Algorithm

TikTok’s robust algorithm has the potential to be your best friend as it matches billions of viewers with the videos it thinks they’ll want to watch. What makes this innovative recommendation system unique is that it tests each video with a sample audience. So each piece of content you upload will be shared further by TikTok and has the chance to go viral. TikTok has shared how it recommends videos, which makes life easier as it means we know exactly what a video needs to go viral. We’ve distilled this down to the following five rules. Apply them to every video you upload to give yourself the best shot at success.

11. Start With a Hook

Nobody’s going to continue watching your content if it doesn’t grab them. Capture people’s attention right from the get-go and give them a reason to keep watching. TikToker COLTY does this brilliantly with a quick intro to his challenge videos that intrigue people right from the start.

12. Monitor and Analyze Your TikTok Analytics

TikTok provides creators with analytics that offer valuable insights into their audience’s behavior and preferences. By monitoring and analyzing these analytics for each uploaded video, you can gain a deeper understanding of what works best for your audience. Adjusting your content strategy based on these findings from your TikTok analytics allows you to optimize your chances of creating viral content that resonates with your viewers.

13. Keep Videos Punchy

You want TikTok to know people are finding your videos addictive to watch. Which means there’s no time for long, drawn-out cuts and rambling monologues. Get to the point and cut out any part of your video that gives viewers a reason to scroll past it.

14. Master the Edit

As well as keeping your content super punchy, you want to keep people hooked by making the most of TikTok’s editing tools. Add eye-catching effects, choose a standout soundtrack, and get creative with the edit. Use TikTok’s features to bring your video to life and keep people watching. Take a look at Yoeslan’s creepy clown clips for inspiration. He uses snappy shots and effects to keep people engaged right through his videos.

15. Optimize Your TikTok Content for Search

In addition to appearing on users’ “For You” feed, TikTok videos can also be discovered through search. Optimizing your content for TikTok SEO can significantly increase your chances of being found organically by users with specific interests. When uploading your videos, ensure that you include relevant keywords in your captions, video descriptions, and hashtags.

Think about what users would search for when looking for content similar to yours, and incorporate those keywords strategically. While TikTok embraces raw and authentic content, it’s essential to ensure that your TikTok videos are of high quality. Poor lighting, shaky footage, or inaudible audio can easily deter viewers. Invest in a high-quality smartphone tripod or stabilizer to minimize camera shake.

Experiment with different lighting setups to achieve the best visual quality. Ensure your audio is clear and audible. Consider using video editing tools or apps to add special effects or captions to enhance your videos. The key is to strike a balance between authenticity and quality. Your content should feel genuine and relatable while maintaining a level of professionalism that keeps viewers engaged.

16. Take Part in TikTok Trends

Jumping on a TikTok trend is one of the most effective ways to get your content shared far and wide. As a trend gains popularity, more TikTok users begin to search for it, prompting the algorithm to deliver related videos into viewers' For You feeds. Keeping your finger on the pulse of what’s trending can give you inspiration for new videos and introduce you to a bigger audience. But how do you find out what’s trending?

11 Content Ideas to Get More Views on TikTok

1. Host Engaging Interactive Q&A Sessions

Q&A sessions offer a dynamic way to engage. Invite questions from your audience and answer them by incorporating the original question video. For 2025, actively solicit questions on niche topics or about upcoming launches to build anticipation and directly address audience questions. 

2. Consider Captivating “Day in the Life” Videos

This goes beyond a generic team member’s day; instead, showcase a “day in the life” related to a specific, interesting role within your company or even a customer using your product in an aspirational setting. This taps into your audience’s desire for authenticity and provides a more in-depth look that can build stronger connections.

3. Craft a Mini Storytelling Series

Develop a short series of TikToks, perhaps 3-5 parts, that tell a continuing story, maybe about your brand’s origin, a customer success story, or the development of a new product. Keep each episode concise and end with a hook to encourage viewers to watch the next part, boosting repeat viewership.

4. Leverage POV Scenarios for Relatability

POV scenarios enhance relatability. These videos place the viewer in a specific, relatable situation where your brand or product plays a role.  We recommend focusing on humorous, empathetic, or problem-solving POVs that resonate deeply with your target audience’s everyday experiences. You can monitor comments on your POV videos using Sprout to understand audience sentiment and gather ideas for future scenarios.

5. Before and After Transformations to Show the Value of Your Brand

This classic format can show a customer using your product, a space being revamped, or a problem being solved. Try speeding up the “before,” lingering on the “after,” and clearly articulating the value proposition or the “how-to” behind the transformation, perhaps adding compelling storytelling or surprising elements.

6. Give Short Tutorials to Educate Your Audience

The majority of TikTok users scroll through the platform to quickly digest bite-sized video content. Short tutorials are one of the most effective ways to utilize this platform for educational content. If you’re a SaaS organization, create quick video tutorials showcasing cool shortcuts or smart tips in your tool that users may not know about. This TikTok video type can also be great for showing how to make the most out of your brand’s products or services. Get creative, and don’t bother with voiceovers. Let the video do all the talking so you can add a catchy sound bite to engage your audience even more.

7. Try Popular Recipes for Viral TikTok Content

Another popular TikTok idea revolves around trying viral recipes. With so many food content creators on TikTok, a recipe or food hack will go viral on the platform, and everyone on and off the app is trying it. So why can’t your brand? (As long as it’s still somehow relevant to your overall product or marketing strategy, of course.)

8. Prove If Viral TikTok Hacks Work

The last one was about viral food hacks and recipes. Now we’re talking about life hacks. And again, consider how these can be related to your brand. For example, Elf Cosmetics tried a viral TikTok hack for applying eyeliner using one of their eyeliner pencils. Have someone on your team try out the viral hack with your products. Or create a “reaction video” of your team reacting to others on TikTok trying these viral hacks, whether they were successful or not. If accompanied by catchy music, funny commentaries, and authentic results, this type of TikTok video can become very addictive and fun to watch.

9. Work With TikTok Influencers and Content Creators

Many TikTok users with large audiences work with brands to create sponsored or collaborative content. Consider expanding your marketing strategy and allocating some of your budget for TikTok influencer marketing. You can post these videos from your own TikTok feed, like Chipotle did. If you find videos that mention your brand (lucky you!), you can also get permission to re-share them on your channel. However, the best way to work this into your strategy is to start researching and reaching out to influencers that have a similar audience to your own, and working together on a partnership.

10. Show Your Product in Action to Create Engaging TikTok Content

Another great TikTok idea is to show off your product. Make it look fun or irresistible. That’s precisely what TikTok is about: creative bite-sized video content that engages and entertains your audience. 

11. Find Inspiration With Lip Sync Videos

Lip-syncing videos are likely one of the most popular TikTok video types. Many people will reuse funny sound clips in various ways by lip-syncing to the audio and adding captions to the screen, altering the context to suit their channel or voice.

Related Reading

• How Does the TikTok Algorithm Work
• TikTok Trend Discovery
• How Long Does It Take for a TikTok to Go Viral
• TikTok Keyword Research

10 Top Most Viewed TikTok Videos for Inspiration

1. Zach King's Harry Potter Illusion - 2.3 Billion Views

Without a doubt, Zach King is the master of mind-blowing TikToks. He currently holds the record for the most-viewed TikTok video, with a staggering 2.3 billion views. We won't spoil the reveal of the video, we'll let you experience the magic yourself...

2. James Charles' Christmas Wonderland Transition - 1.7 Billion Views

It wouldn't be a most-viewed list without James Charles. Despite his makeup transformations, dance videos, and singing collaborations being popular on the app, his most-viewed video is a glimpse inside his 2019 Sisters' Christmas Party.

3. Zach King's Hide-and-Seek Illusion - 1.1 Billion Views

Next up is Zach's impressive hide-and-seek video. How does he do it?!

4. Zach King's Cake Glass Illusion - 967 Million Views

Zach's back at it again... this time with an illusion that will have you questioning EVERYTHING. How did he pour that water into the glass if it was a cake the whole time? Was there a cut? Is it edited? Help. This video has 13.2 million likes, but honestly? It deserves more.

5. Bella Poarch's 'M To The B' Video - 825.5 Million Views

Despite being TikTok's most liked video ever with 64.1 million likes (at time of last update), Bella's 'M To The B' video only ranks at number 5 on the most viewed list. Still, not bad for a video that was posted in August 2020 and only features someone bopping their head to the viral Millie B track. Not bad at all.

6. Leah Halton's 'Praise Jah In the Moonlight' Lip Sync – 798.1 Million Views

The most recent entry on TikTok's list of most-viewed videos of all time is Leah Halton's simple lip-sync video, featuring YG Marley's debut single. The video, posted on February 6, 2024, has garnered over 650 million views in just two months. Leah's video is also one of the most liked TikToks videos of all time, with 50 million likes as of May 8th.

7. Zach King's Paint Loop - 660.4 Million Views

Zach again... Honestly, who is doing it like him? Zach uploaded this TikTok way back in October 2019, and it's still racking up views over a year later.

8. Nyadollie's Beauty Tutorial Look – 513.4 Million Views

Nyadollie's stunning beauty tutorial, uploaded in March 2023, has already broken into the top 10 most-viewed TikToks videos of all time. The video has also received 38 million likes.

9. Gabs' Strawberries Covered in Chocolate Video – 457.2 Million Views

@pr4yforgabs posted the original strawberries covered in chocolate video on February 5th, 2024. So far, it's managed to amass a whopping 450 million views. The video also has 50.6 million likes as of April 15th. It's still a long way away from beating Bella Poarch's record, but at the rate it's going, it will likely happen. A copycat video featuring a similar shot of the strawberries, set to the same song, was posted a week after the original video and has also garnered over 320 million views.

10. Jamie32bish's Dancing to Nelly Furtado's 'Say It Right' - 448.3 Million Views

The TikTok that launched a million duets. Jamie32bish's TikTok has been replicated by numerous TikTok stars and celebrities worldwide. The video itself also has 52.7 million likes (as of April 2024), making it one of the most liked TikToks on the platform. Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio and video combinations that help your content stand out in today's fast-paced social landscape.

Go Viral with Virlo's Virality Analysis Tool

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio and video combinations that help your content stand out in today's fast-paced social environment. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo's virality analysis tool.

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