Trends on TikTok change faster than you can say "viral." For brands, this creates a challenging scenario. What do you post? How can you create content that's relevant to your audience? What's the best way to get started with TikTok trends? Articles like this one can help you answer these questions. 

This post will cover how to find social media trends, focusing on discovering TikTok trends. Using these tips, you can uncover viral trends, identify how they align with your goals, and create engaging content for your audience before they fizzle out.

Analytics tools are one of the best ways to find social media trends. Virlo AI's virality analysis tool can help you understand TikTok trends and discover how they relate to your niche. 

Table of Content

• Benefits of Using TikTok Trends

• How to Find Trends Using TikTok Trend Discovery

• Other Ways to Find TikTok Trends

• 10 Tips to Leverage TikTok Trends

• Go Viral with Virlo's Virality Analysis Tool

Benefits of Using TikTok Trends

TikTok Trends: Why They Matter for Business

TikTok, a fast-growing social media platform centered around short-form videos, has become an especially popular place for younger users. The platform has a new take on virality, allowing users to create content for various “trends” and “challenges” that can go viral in a few days. Trends are popular ideas that take off on TikTok and involve users creating unique videos based on a particular theme. 

For example, if there is a viral trend about a specific song, users will create original videos that fit the theme of the music. Challenges are similar, but they encourage users to participate in an activity like a dance or game to complete it better than anyone else. Businesses have been able to capitalize on trends and challenges by using them as marketing tools for their products or services.

Create Entertaining Content to Boost Your Brand

For businesses wanting to get involved with TikTok, the best content to create is entertaining and interactive. This will help you capture your target audience's attention and incentivize them to share your content with others. Try creating unique challenges or using trending topics to engage with users. You can also leverage TikTok’s existing influencers by working with top creators on collaborations that promote your business. 

Ultimately, the key to success on TikTok is knowing what type of content resonates most with your target audience and being creative in how you use it. By staying up-to-date on trends and leveraging popular influencers, businesses can increase their online presence through this unique platform. With creativity and dedication, any company can benefit from using TikTok as a marketing tool.

How to Find Trends Using TikTok Trend Discovery

Explore TikTok's Trend Discovery Tools

The TikTok Creative Center offers a dedicated section for trend discovery. Access it via TikTok Creative Center. Navigate to the Trending section, often categorized by regions, industries, and specific demographics. Analyze the performance of trends, such as the number of videos made, views generated, and user interactions. 

Use TikTok's Search Bar

The search bar is a powerful manual discovery tool. Type keywords like “viral” and “trend” or hashtags such as #foryou, #trending, or #fyp. View results to identify repeating themes, challenges, or audio clips. 

Check the Discover Tab

The Discover tab highlights trending hashtags, challenges, and popular creators on the TikTok app. Pay attention to Trending sounds. Viral challenges. Hashtags with growing views.

Track Trending Sounds

Sounds are a key part of TikTok trends. Use TikTok's audio library or explore trending audio tracks by checking what’s frequently used in viral videos. Check the "sound" section when creating a video for popular music or audio clips. 

Analyze Your For You Page (FYP)

Your FYP is personalized but often features trending content. Notice repeating themes, challenges, or aesthetics. Look for common hashtags or sounds across videos. 

How Can Virlo Help Me Go Viral on TikTok?  

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. 

We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool.

Related Reading

• How to Keep Up with TikTok Trends
• How to Find Trending Topics on YouTube
• How to Find Trending Topics on Instagram
• How to Find Trending Topics on TikTok
• How to Use Google Trends for YouTube

Other Ways to Find TikTok Trends

1. Use Virlo: Your AI-Powered Assistant for Finding TikTok Trends

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements are currently driving engagement. Whether you’re just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

2. Explore TikTok’s Top Creators for Trend Inspiration

Looking for a tried-and-true way to find TikTok trends? Check out the top creators on the platform. You can find videos from top TikTok creators and influencers in the Trends section of TikTok Creative Center when you select the Creators tab. Not only can this help you find TikTok trends by seeing what patterns top creators are following, but it can also uncover potential influencers for your brand to work with.

3. Spot Trends by Browsing the “Explore” Page on TikTok

TikTok’s Explore page is a great tool for spotting trends and staying up-to-date with the latest viral content. Here are a few tips to help you navigate the 

Explore the page like a pro

Keep your eyes peeled for the “Explore” tab. This is where you’ll find the most popular videos and hashtags of the moment. It’s a great place to start if you’re looking for inspiration. 

Explore the different categories.

Trend discovery is divided into different categories, such as “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends currently making waves in that area. 

Look for patterns

As you scroll through the Explore page, you may notice certain themes or styles that are popping up repeatedly. These are likely trends that you can incorporate into your content. TikTok trends can come and go in blinks, so it’s crucial to stay alert and keep your finger on the pulse.

4. Browse the Trending Videos Tab to Discover TikTok Trends

In the Videos tab of TikTok Creative Center Trends, you can see what videos are trending on TikTok regardless of whether they are from a highly followed creator. This is a great place to source viral videos your business could mimic, duet, or stitch.

5. Review Popular Hashtags to Find Trending Topics in Your Industry

In the TikTok Creative Center, under Trends, the Hashtags tab allows you to track trending TikTok hashtags related to your industry. Use the search bar to find hashtags related to keywords your business may be targeting.

6. Find Popular Songs to Use in Your TikTok Videos

The Songs tab is the final part of the Trends section of TikTok Creative Center. Here, you can discover trending TikTok audio clips and songs for your videos. It’s broken out into two sections. The popular section can help you find the most frequently used songs within your selected timeframe, and you can filter out those approved for business use. The breakout section includes songs and user-generated audio clips that are rising in popularity—which can help you get ahead of TikTok trends.

7. Use the TikTok Commercial Music Library for Trend Discovery

In addition to the Trends section within the Creative Center, you can use the TikTok Commercial Music Library (found in the Creative Tools section) for trend discovery. The Commercial Music Library holds all pre-cleared music for organic TikTok content and ads. You can filter and sort your results in many ways to find trending songs that best fit your content. Alternatively, check out the Playlist tab for a viral TikTok music playlist. Plus, find tons of other playlists of new songs, songs popular in video games or memes, sounds for businesses, and more.

8. Research Successful TikTok Creative Strategies

Discover which TikTok trends have been successful in the past using the Creative Strategies page under Creative Center’s Education tab. You can find TikTok marketing case studies, creative tips, and quick TikTok tutorials here.

9. Use the TikTok Ads Library and Top Ads Dashboard

The TikTok Ads library can be a secret weapon for businesses looking to make TikTok trend discovery since it allows you to research TikTok ads from competitors. If you’re familiar with the Facebook ads library, know that the TikTok ads library functions in the same way where it’s meant to provide transparency for users and help businesses source video inspiration.

10. Read Up on TikTok Trend Perspectives

The TikTok Creative Center also includes a Trends section with Trend Perspectives to make TikTok trend discovery even easier. Trends Perspectives aims to educate TikTok marketers and advertisers on TikTok audience behaviors. With this resource, you can predict how TikTok trends in your industry may grow and evolve.

11. Find Hot Keywords with Keyword Insights

Also within the Inspiration section of Creative Center is the Keyword Insights tool. With this resource, you can explore trending keywords to ensure your TikTok video scripts and captions hit all the right buzzwords for your business to connect with your target market. 

This can be key (no pun intended) to your TikTok trend discovery because you can see which keywords have had the biggest jumps in popularity and related videos that could inspire your own. Get an idea of the core terms you want to target using other keyword research tools first.

12. Discover Trending TikTok Products

If competitive analysis is something your business needs to prioritize during your TikTok trend discovery process, the Top Products section of the Inspiration tab within Creative Center should be your go-to tool. It provides you with information on trending products within a chosen category.

13. Use the TikTok Trend Discovery Page

Finally, since TikTok content heavily relies on what’s trending, there’s a dedicated TikTok trend discovery page right from within the platform. Users can browse this app portion to see videos about the biggest TikTok trends.

14. Look at YouTube Shorts for TikTok Trend Ideas

YouTube Shorts are short-form videos on YouTube that are comparable to TikTok videos in length, styling, and format. Because of this, brands typically have some crossover between their TikTok and YouTube Shorts content. So, if you scroll through popular YouTube Shorts, you’ll also likely be able to discover new TikTok trends.

15. Browse Your Own TikTok FYP for Trend Discovery

What is the best resource for discovering TikTok trends? Your own TikTok FYP! The TikTok For You Page (FYP) contains content related to other accounts and videos you’ve already interacted with. Try to be active on your own TikTok account and get into the mind of your ideal customer. Once you start seeing relevant content on your TikTok FYP, you can get a feel for which TikTok trends your audience favors the most.

16. See What’s Trending on Instagram Reels

Like YouTube Shorts, Instagram Reels are another opportunity to find trending short-form videos similar to TikToks. You’ll likely find many of the same concepts trending on both Instagram Reels and TikTok. It’s not uncommon for viral TikToks to be reposted to Reels!

17. Refer to Your Historical Performance to Discover Relevant TikTok Trends

The best way to discover which TikTok trends may or may not work for your business is through trial and error. As you start on TikTok, find a few TikTok trends to test. As you continue to market and advertise on TikTok over time, benchmark your progress. Over time, you can look back at your historical performance using your TikTok analytics and make data-backed conclusions about how new TikTok trends may evolve based on your past videos that were more or less successful.

18. Try Google Video Search to Discover More TikTok Trends

You can discover more TikTok trends using Google video search. Google video search ranks videos based on indicators such as popularity and relevancy to your search query—making it a great option to get TikTok trend ideas from top sources like YouTube, TikTok, and industry websites.

19. Use Your Marketing Planning Calendar to Predict TikTok Trends

You can predict what might be trending on TikTok based on upcoming events throughout the year. Use a marketing planning calendar to prep your content according to what’s relevant to your audience during any given month or season.

10 Tips to Leverage TikTok Trends

1. Stay Ahead of the Curve with TikTok Trends

Finding TikTok trends can take time and effort, especially for businesses that want to get on the trends quickly. Here’s how you can leverage TikTok trends. 

Monitor the Discover Page

Regularly check TikTok's trending hashtags, sounds, and challenges to identify what's popular. 

Following Influencers and Trendsetters

Keep an eye on creators who are early adopters of trends, as they often shape TikTok's culture. 

Use Trend Analysis Tools

Leverage tools like Trendpop or TikTok’s Creative Center to spot emerging trends. 

2. Jump on Viral Challenges

Participating in TikTok challenges is a great way to create content that aligns with what's trending on the platform. Here's how to get started: 

Engage with Existing Trends

Create content that aligns with trending challenges while integrating your product or service subtly yet creatively. 

Launch Your Challenge

Develop a branded hashtag challenge encouraging users to create content with your product. Offer incentives like giveaways to boost participation.

3. Utilize Trending Sounds and Effects

Every TikTok trend is unique, but most contain a distinct audio element. Here’s how to leverage them for your business: 

Incorporate Popular Audio

Use trending sounds or music to increase your content's visibility. TikTok’s algorithm favors videos with popular audio. 

Custom Branded Audio

Create a catchy and brand-relevant audio clip that others can use, turning it into a potential trend.

4. Collaborate with TikTok Creators

Working with TikTok influencers can help your business get discovered on the platform and reach your target audience. Here’s how to find the right creators to partner with: 

Partner with Influencers

Work with creators who resonate with your target audience to amplify your brand’s message through authentic storytelling. 

Leverage Micro-Influencers

Engage smaller creators with a loyal following for cost-effective and highly engaging campaigns. 

Focus on Authenticity and Entertainment

TikTok users value content that feels real. Here’s how to make your business’s TikTok content more relatable: 

Avoid Overly Promotional Content

TikTok users value relatable, entertaining, and authentic content. Show how your brand fits into everyday life or popular culture. 

Highlight User-Generated Content (UGC)

Encourage and share content created by your customers to build trust and community.

Use Hashtags Strategically

Hashtags are essential to TikTok’s content discovery. Use them effectively: 

Participate in Popular Hashtags

Include trending hashtags to make your content discoverable. 

Create a Branded Hashtag

Ensure it’s easy to remember and aligns with your marketing goals to encourage user participation.

Post Consistently and Engage

Posting consistently helps you build momentum on TikTok to increase your chances of going viral. Here’s how to stay on top of your posting schedule: 

Post at the Right Time

Experiment with posting schedules to determine when your audience is most active. 

Engage with Comments

Respond to comments and interact with your audience to boost engagement.

Test Paid Ads on TikTok

In addition to organic content, TikTok offers advertising options to help businesses promote their products. Here are a few ad types to consider: 

In-Feed Ads

Smoothly integrate your ads into users’ feeds. 

Branded Effects

Design filters or effects tied to your brand to engage users creatively. 

TopView Ads

Use prominent placement for maximum visibility during high-traffic times.

Monitor and Adapt

Tracking your performance and being ready to adapt is essential for leveraging TikTok trends. Here’s how to stay on top of your analytics: 

Track Performance

Use TikTok analytics to measure engagement, reach, and conversions. 

Adapt Quickly

Be prepared to pivot your content strategy to align with rapidly changing trends.

Build a Community

Finally, use TikTok trends to build a community around your brand. Here’s how to get started: 

Engage Creatively

Host live sessions, respond to trends, and share behind-the-scenes content. 

Encourage Participation

Ask your followers to remix your content or start a trend based on your product.

Related Reading

• How to Find Trending Hashtags on Instagram
• What Hashtags Are Trending on YouTube
• Instagram Reels Trends
• Brandwatch Alternatives
• Google Trends Alternative
• Social Media Trend Tracker

Go Viral with Virlo's Virality Analysis Tool

TikTok trends emerge when a specific audio clip, song, challenge, or hashtag goes viral, and many users create unique variations of the original content. TikTok trends can help you reach new audiences and grow your following on the platform. Why? Users love to see fresh takes on trending content, and creating your version is a great way to get discovered on TikTok. 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. 

We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool.

Related Reading

• TubeBuddy Alternative
• How to Find Trending Hashtags on Instagram
• Cyfe Alternatives
• Hootsuite Alternatives
• Feedly Alternative
• Exploding Topics Alternative
• MeetGlimpse Alternative