The "should we even do TikTok?" debate is two quarters old. Your exec team keeps asking about competitive positioning — and you're guessing half the time.
2–3 hrs
Weekly Research
per week manually watching competitor content
12+
Competitors
across TikTok, IG Reels, YT Shorts, and Meta Ads
310
Views
After 7 hours of production — and no idea what went wrong
Forget strategy. Forget your team. You're missing real competitive intelligence — and every decision you make without it costs you.
Monday: clicking competitor profiles, scrolling their Reels, trying to remember which accounts you already checked. By Thursday, real work takes over. By next Monday — it's all gone. No system. No retention. Just digital archaeology.
You wrote the copy, briefed the shoot, posted it feeling good. Then: 310 views in 48 hours. The hook? The format? The timing? You don't know — so you guess, repeat, and hope.
"Is TikTok worth it for B2B?" "CTOs aren't scrolling TikTok." "We should be on LinkedIn." The debate resurfaces every planning cycle — eats two weeks of alignment while your competitors post.
4,200 views on a Reel. No idea if a single one was a buyer. Your exec asks what short-form is doing for pipeline. "Trust me it builds brand awareness" is losing credibility — fast. Vanity metrics don't justify budgets.
A research-to-content pipeline designed for lean GTM teams. No manual scrolling. No spreadsheet marathons. No guessing.
Set up your competitive landscape once. Virlo delivers continuous feeds across TikTok, IG Reels, YT Shorts, and Meta Ads — organized, persistent, and searchable. The "I should check their content" note that never happens? Automated.
Outlier detection surfaces the hooks, formats, and messaging patterns outperforming across your tracked accounts. Not view counts — structural patterns. You see why a competitor hit 180K while yours hit 310.
Market intelligence feeds directly into AI-generated copy, briefs, and creative angles — calibrated to your audience and what the data says is already working in your category. Research becomes production.
Competitive landscape summaries, channel performance data, and trend analysis — exported as polished PDFs and Excel files. Walk into the exec meeting prepared — in 20 minutes, not a Sunday afternoon.
Custom Niches keep scraping whether your team is active or not. Outlier alerts push to Slack automatically. When the launch dust settles, the intelligence is waiting.
Run any keyword or competitor query across your entire category. Find what's working in B2B short-form right now — not last quarter. Perfect for resolving the "should we even do TikTok?" debate with data.
2–3 hrs/week
Clicking profiles, trying to remember which ones you already checked — manually, every single time.
~2 weeks
Before real work takes over and the intelligence you gathered evaporates.
2+ weeks
Arguments about channel strategy, brand building, and ROI — consuming planning time your team doesn't have.
Still have questions?
Talk to the teamSet up your first niche, see what's actually working in your market, and walk into the next planning session with answers — not arguments.
Start your first competitive nicheKeep losing the TikTok debate every quarter. Keep going in with instinct when the room wants data. Or get the intelligence — and end the argument for good.