TikTok Glossary

For You Page — the personalized main feed on TikTok that shows content tailored to each user.

An exclamation of surprise or admiration, typically used as a reaction to an attractive person.

"No lie" or "for real" — used to emphasize that something is true and not exaggerated.

Non-Player Character — on TikTok, refers to creators who livestream acting like video game NPCs, repeating phrases in response to gifts.

Point of View — a TikTok video format where the creator acts out a scenario from the viewer's perspective.

Charisma or charm, especially the ability to attract romantic interest through conversation and personality.

The recommendation system that determines which videos appear on each user's For You Page.

A feature that lets you create a video alongside another creator's video, displayed side by side.

A metric measuring the percentage of viewers who interact with a video through likes, comments, shares, and saves.

When TikTok secretly limits a creator's content visibility without notifying them, causing a sudden drop in views.

A feature that lets you clip up to 5 seconds from another creator's video and incorporate it into your own.