Virlo
Virlo is a short-form video analytics platform that helps creators, brands, and agencies discover trends, analyze competitors, and optimize content across TikTok, YouTube Shorts, and Instagram Reels.
Logo
The Virlo Mark
Our logo is the cornerstone of Virlo’s visual identity. Use the provided files exactly as they are — do not modify, recolor, rotate, or add effects.
Usage Guidelines
Maintain clear space equal to the icon width on all sides
Always written as “Virlo” — capital V, lowercase rest
Use the dark variant on backgrounds darker than #666
Do not rotate, skew, or apply drop shadows
Do not recolor — use only provided variants
Do not place on busy backgrounds without sufficient contrast
Color
Color Palette
Click any swatch to copy its hex value. Our palette balances a bold brand pink with neutral surfaces for readability.
Brand
Backgrounds
Text
Typography
Typeface
Inter is our sole typeface — used across the product, marketing site, and all communications.
Font Family
Inter
Source
Google Fonts · Variable 100–900
Weights Used
Aa
Regular
400
Aa
Medium
500
Aa
Semibold
600
Aa
Bold
700
Type Scale
Full Alphabet
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 & @ # % $ ! ?
Voice
Voice & Tone
Direct, confident, never decorative. We let the data speak and help creators act on it.
Clarity
Explain complex analytics concepts simply. One idea per sentence. If a creator can't act on it, rewrite it.
Confidence
Use direct, imperative language. "Discover trends" not "You might want to look at trends." Short, punchy sequences.
Honesty
Say what the product does and doesn't do. No inflated metrics, no vague promises, no "revolutionary."
Specificity
Precise numbers over superlatives. "Analyze 50M+ videos" not "Analyze tons of videos." Data over adjectives.
Avoid
Product
Product Screenshots
High-resolution product screenshots for editorial and partner use. Click to view full size.
Copy
Boilerplate
Pre-approved company description for press, partnership decks, and directory listings.
Virlo is the leading short-form video intelligence platform, powering data-driven content strategy for thousands of creators and brands worldwide. Built by Red Lab, LLC, Virlo turns raw social data into actionable insights — from trend discovery and competitor analysis to AI-assisted content creation.
Contact
Press Inquiries
For media requests, interviews, or partnership opportunities, reach out to our team.