Beauty Industry

What's working in Beauty Industry right now?

Beginner-friendly makeup tutorials that correct common mistakes and break down technique are leading Beauty Industry short-form video. Korean glass-skin routines, budget beauty hauls, GRWM videos and transformation-led proof also perform by making results feel achievable without expensive products.

• Lead with common makeup mistakes, then show the correction.
• Show moisturizer timing as a simple fix for patchy concealer.
• Use before-and-after transformations to provide visual proof.
• Make budget beauty useful with specific shopping directives.
• Use GRWM formats to create routine-based viewer intimacy.

Themes winning now

What people are watching in this niche, from the agent's latest analysis.

• Technique-Over-Product Tutorials

  Creators like Tay (18M views) and the concealer-hack creator (1.6M) prove that teaching *how* to apply makeup beats selling *what* to buy—viewers feel empowered and less dependent on expensive brands.

  18 videos

• Korean Skincare & Glass Skin Obsession

  Videos featuring Dr. Melaxin collagen sets, Medicube devices, and rice-mask DIY hacks tap into the aspirational 'glass skin' trend—combining scientific credibility with achievable at-home routines.

  12 videos

• Budget Beauty & Dollar Tree Hauls

  The 5.6M-view Dollar Tree skincare video ('buy 20') triggers FOMO and democratizes beauty—proving luxury isn't required, which resonates with cost-conscious Gen Z audiences.

  8 videos

• Get-Ready-With-Me (GRWM) & Routine Formats

  GRWM videos (4.1M+ views) create parasocial intimacy and serve as passive consumption—viewers feel like they're getting ready *with* the creator, not just watching a tutorial.

  14 videos

What's working

The patterns behind the top videos, from the agent's latest analysis.

1. 01

   Mistake-Correction Framework: Lead with 'common beginner mistakes' (eyeshadow blending, concealer patching) then solve them—creates immediate value and positions creator as expert guide.

2. 02

   Moisturizer-Timing Hack: Emphasize waiting 3+ minutes after moisturizer before makeup application—simple, counterintuitive, and transforms results (seen in 3.6M+ view concealer video).

3. 03

   Before/After Transformation Proof: Show dramatic results (Dr. Melaxin's 'auntie' to youthful skin, or 30-year-old makeup glow-up) with no filters—builds trust through visual evidence.

The top videos

The ones the agent's latest analysis ranked highest, and why each one worked.

• 

  TikTok34.8M

  57

  @ymlia002

  17 Feb 2026

  Beginner eyeshadow tutorial (23.7M views) succeeds by naming three common mistakes upfront, then solving each with finger-blending alternatives—removes intimidation factor.

• 

  TikTok19.1M

  62

  @ogxbeauty

  19 Feb 2026

  OGX brand reveal (19.1M views) works via mystery format—stripping product labels forces viewers to guess, creating engagement and brand recall through gamification.

• 

  TikTok6M

  60

  @theshayshow__

  22 Feb 2026

  Dollar Tree skincare haul (5.6M views) triggers urgency with 'buy 20' directive—democratizes beauty by proving luxury brands aren't necessary for results.

• 

  TikTok3.5M

  42

  @kajsa.ziebell

  07 Mar 2026

  Dr. Melaxin collagen set (3.3M views) uses 'auntie labeling' pain point to justify skincare—combines emotional hook with before/after proof and alternative-to-filler positioning.

• 

  TikTok3M

  55

  @thatonesailorscout

  20 Feb 2026

  Age-30 makeup glow-up (3M views) taps into 'getting richer and prettier' aspirational narrative—simple format with high relatability for millennial/Gen Z audience.

• 

  TikTok495.4K

  38

  @so_freaking_romantic

  27 Feb 2026

  Goth makeup tutorial (492K views) succeeds through collaborative mentions (@cassie, @Smoshy)—leverages creator network for algorithm boost and cross-audience reach.

• 

  TikTok141.8K

  34

  @orwithvale

  24 Feb 2026

  Jewish-owned beauty brands at Ulta (141K views) combines identity representation with retail curation—niche audience targeting with cultural relevance and shopping utility.

• 

  TikTok655.4K

  39

  @life.with.sydddd

  28 Feb 2026

  Founder story (590K views) positions 10-year-old entrepreneur creating clean beauty due to mom's Lyme disease—emotional origin story beats product specs for engagement.

• 

  TikTok2.4M

  46

  @nataliekeyyy

  24 Feb 2026

  Concealer undereye hack (1.6M views) uses side-by-side comparison showing patchy vs. flawless—visual proof format makes technique credible and immediately replicable.

• 

  TikTok2M

  46

  @janaiyah.j

  21 Feb 2026

  Updated makeup tutorial (882K views) succeeds via step-by-step product layering with specific shade names—viewers can follow along and recreate exact look.

• 

  TikTok2.1M

  44

  @aileen.song

  18 Feb 2026

  Korean makeup GRWM (1.4M views) admits 'forgot sunscreen' vulnerability—authenticity and brand tag overload (@Thayers, @elfcosmetics, @Diorbeauty) drive algorithm and shopping intent.

• 

  TikTok1.3M

  @mirela.nova

  10 Mar 2026

  Banana concealer eye cream recommendation (1.3M views) uses 'add to favorites' CTA—creates bookmarking behavior and positions product as must-have essential.

• 

  TikTok4.9M

  31

  @lascaros2

  14 Mar 2026

  Get-ready-with-me collaboration (2.4M views) leverages co-creator mentions (@Caros beauty)—parasocial intimacy combined with network effect boosts reach.

• 

  TikTok4.9M

  25

  @korea_grandma

  19 Feb 2026

  Bedtime skincare routine (4.1M views) positions glow maintenance as nighttime ritual—taps into self-care trend and 'Glow Skin Only' brand positioning.

• 

  TikTok1.7M

  25

  @nourgisellee

  10 Mar 2026

  Makeup tutorial minimal description (1.7M views) succeeds despite vague copy—visual execution and trending audio carry engagement without explanation needed.

Hooks that work

The opening lines behind the best videos. This agent holds 13 of them.

• Tutorial promise2M

  “Hi, guys. Here is an updated makeup tutorial because a lot of you guys have been asking for an updated makeup tutorial, so here it is.”

  @janaiyah.jWatch
• Story tease6M

  “My 63 years old mom always says, true beauty starts in the kitchen. Welcome back to our homemade skincare series.”

  @itssummerparkWatch
• Story tease655.4K

  “I started a beauty company when I was 10yrs old...”

  @life.with.syddddWatch
• Tutorial promise982.7K

  “Let me show you my body glow routine that's been getting me A I. Allegations.”

  @eugeniakelcyWatch
• Tutorial promise3.2M

  “the viral "natural beauty" makeup look…”

  @riyaulanWatch
• Bold claim4.7M

  “I'm gonna hold your hand when I say this. There's not a dupe for everything.”

  @itsbabykelzWatch

Breakout creators

Accounts pulling far more views than their following, worth watching in this niche.

• 

  @ogxbeauty

  TikTok

  followers

  43K

  avg views

  2.2M

• 

  @theshayshow__

  TikTok

  followers

  5.1K

  avg views

  284.4K

• 

  @orwithvale

  TikTok

  followers

  1.3K

  avg views

  44K

Beauty Industry: questions, answered

From what the agent found in this niche.

What beauty content ideas are working on short-form video?

Beginner makeup tutorials with step-by-step technique breakdowns are a strong content idea, especially when they correct mistakes such as poor eyeshadow blending or patchy concealer. Korean skincare and glass-skin routines, Dollar Tree skincare hauls, GRWM videos, age-30 makeup glow-ups and identity-led beauty shopping guides also appear among the strongest examples.

Which beauty video formats perform best?

Tutorials, mistake-correction videos, GRWM routines, product mystery reveals, budget hauls and before-and-after transformations are performing formats in Beauty Industry short-form video. @ymlia002’s beginner eyeshadow tutorial solves three common mistakes, while @ogxbeauty’s label-free OGX reveal turns product recognition into a guessing game.

What hooks work for beauty videos?

Tutorial promises, story teases and POV setups are recurring beauty hooks. Examples include “the viral ‘natural beauty’ makeup look,” a homemade skincare story beginning with “true beauty starts in the kitchen,” and “DAY IN MY LIFE AS A MODEL & INFLUENCER” in Korea. Founder stories also work, including “I started a beauty company when I was 10yrs old...”

What beauty trends are rising right now?

Technique-over-product makeup, Korean glass-skin skincare, affordable beauty and GRWM routines are prominent themes. Glass-skin content features Dr. Melaxin collagen sets, Medicube devices and rice-mask DIY hacks. Budget beauty is represented by a Dollar Tree skincare haul using the directive “buy 20,” while GRWM videos create a feeling of getting ready alongside the creator.

Which beauty creators should I watch?

@ogxbeauty stands out for product-reveal content, while @theshayshow__ is associated with budget skincare hauls. @orwithvale combines Jewish-owned beauty brands with Ulta curation. Other notable examples include @ymlia002 for beginner eyeshadow, @kajsa.ziebell for Dr. Melaxin collagen content, @thatonesailorscout for an age-30 makeup glow-up and @life.with.sydddd for a founder story.

How can beauty creators make tutorials more engaging?

Start by naming a familiar mistake, then demonstrate a practical correction. The strongest examples reduce intimidation by offering finger-blending alternatives and explain that waiting at least three minutes after moisturizer can improve concealer application. Clear transformation proof, such as an unfiltered before-and-after, adds evidence while keeping the tutorial focused on technique rather than expensive products.

What makes budget beauty content perform?

Budget beauty content performs when it combines a clear shopping instruction with proof that luxury products are not required. @theshayshow__’s Dollar Tree skincare haul uses “buy 20” to create urgency and FOMO. The format makes beauty feel more accessible to cost-conscious viewers while giving them a concrete product-discovery task rather than a general recommendation.