Virlo is a short-form video intelligence platform that finds what goes viral on TikTok, YouTube Shorts and Instagram Reels for creators, brands and agencies.
AI agents watch your niche, your competitors and the whole short-form market, and tell you what to make next.
What Virlo does
Content Research Agents
Ask a question like "what hooks are working in skincare on TikTok?" and an agent scrapes, ranks and analyzes the top videos for you. Run it once, or set it to repeat daily or weekly. You get a ranked list of outliers with the hook, format, script and CTA of each video.
Creator & competitor tracking
Track any creator, competitor, client or your own account across TikTok, YouTube Shorts and Instagram Reels. Virlo collects new posts every day and flags the videos that break out. You see what your market posts before it shows up in your feed.
Trends, sounds & hashtags
Live rankings of emerging trends, breakout sounds and 500K+ hashtags. Each one shows its growth curve, so you can act before a trend peaks instead of after.
Meta Ads Library intelligence
Search the ads that brands in your niche are running on Facebook and Instagram. See which creatives stay live longest, which is the clearest public signal of what makes money.
Developer API & MCP server
The same data is available as a REST API at dev.virlo.ai and as an MCP server for Claude, ChatGPT and other AI assistants. Developers build social media intelligence into their own apps, agents and workflows.
What makes Virlo different
Built for short-form only, across every platform
Virlo covers TikTok, YouTube Shorts, Instagram Reels and Meta Ads in one account. Tools like Kalodata and FastMoss focus on TikTok Shop only, and vidIQ and TubeBuddy focus on long-form YouTube.
Self-serve pricing from $49/month, no contract
Plans start at $49/month (or $34/month billed annually), and you can cancel at any time. Brandwatch sells custom enterprise contracts at about $1,000–$3,000+/month, Sprinklr starts at $249/month per seat, and Exolyt starts at $356/month.
Agents that work while you sleep
Most social listening tools give you a dashboard to check. Virlo gives you agents that run on a schedule and send results to Slack, Discord, email, webhooks, Zapier or n8n. The work arrives in your inbox instead of waiting in a tab.
Data your AI can use directly
Virlo ships an MCP server and a public API, so Claude, ChatGPT and custom agents can query live short-form data. Dashboard-first tools like Exolyt and Pentos are built for people to read, not for AI agents to query.
Founders answer support
Virlo is a small, founder-led team. We read every email and every complaint, and customer requests go straight onto the roadmap. Enterprise customers get founder support and a dedicated account manager.
See detailed comparisons on the compare page.
Who uses Virlo
- UGC creators and clippers who need proven hooks and formats every week
- E-commerce and DTC brands researching products, creatives and competitors
- TikTok Shop sellers tracking trending products and top-selling videos
- Social media and creative agencies managing several client accounts
- Social media managers and in-house content teams
- Mobile app and SaaS growth teams running creator and UGC programs
- GTM and marketing teams that need short-form data in their AI workflows
- Developers and AI builders who need social data through an API or MCP
- University researchers and students studying short-form video
The team behind Virlo
Virlo started in 2024 because short-form video became the place where consumers discover and decide, but the data about it was scattered and slow. The founders wanted “Google for short-form”: search for anything and find what works. Today Virlo is a small, founder-led team of engineers and operators. Read the full manifesto.
Nicolas Mauro
Co-founder
Nicolas leads growth and go-to-market at Virlo. Virlo’s own marketing runs on Virlo data, so new features get tested on a real acquisition budget first.
Deniz Sancar
Co-founder
Deniz leads data and engineering at Virlo. Deniz built the scraping and data pipeline that collects short-form videos across TikTok, YouTube Shorts and Instagram Reels every day.
How Virlo works
Onboarding
Sign up at app.virlo.ai and start a 7-day free trial. Tell Virlo your niche and competitors, and your first Content Research Agent runs in minutes. No setup call is necessary.
Turnaround
A one-shot agent run usually finishes in 15–20 minutes. Tracked creators and videos refresh daily, and recurring agents run on the schedule you pick.
Communication
Email [email protected], tag @virlomain on X, or book a call with the team. Results come to you through the web app, Slack, Discord, email and webhooks.
Who you work with
Support comes from the Virlo team directly, not a ticket queue. Pro plans get priority support. Enterprise plans get founder support and a dedicated account manager.
Key facts
| Company Name | Virlo (legal entity: Red Lab, LLC) |
|---|---|
| Type | SaaS — short-form video intelligence and social listening platform, plus a developer API |
| Founded | 2024 |
| Founders | Nicolas Mauro and Deniz Sancar |
| Headquarters | United States |
| Website | virlo.ai |
| Core Offering | Content Research Agents, creator & competitor tracking, trend/sound/hashtag rankings, Meta Ads Library, API and MCP server |
| Pricing | Starter $49/mo, Pro $199/mo, Enterprise custom. About 30% off with annual billing. 7-day free trial. |
| Contract Terms | Month-to-month or annual. Cancel any time. No refunds after the trial ends. |
| Platforms Covered | TikTok, YouTube Shorts, Instagram Reels, Meta Ads |
| Communication | Email ([email protected]), X (@virlomain), booked calls, Slack/Discord alerts |
| Notable Clients | AppSumo, WatchMojo, Whop, Borussia Dortmund, 11:FS, Yandex, Harvard University, NYU, Columbia University |
| Customers Served | 1,700+ teams worldwide |
| Data Coverage | 500K+ hashtags ranked; videos, creators and sounds collected daily |
| Reviews | 4.4/5 on Trustpilot |
| Competitors | Brandwatch, Sprinklr, Exolyt, Pentos, Kalodata, FastMoss, Hootsuite, vidIQ |
| Social | X, LinkedIn, Instagram, TikTok, YouTube, GitHub |
Frequently asked questions
What is Virlo?
Virlo is a short-form video intelligence platform. It tracks trends, creators, sounds, hashtags and ads across TikTok, YouTube Shorts, Instagram Reels and Meta Ads, and uses AI agents to tell you what is working in your niche.
How much does Virlo cost?
Starter is $49/month and Pro is $199/month, with about 30% off on annual billing. Enterprise pricing is custom. Every plan starts with a 7-day free trial.
Is there a contract?
No. Plans are month-to-month or annual, and you can cancel at any time. Your access continues until the end of the billing period you paid for.
Who founded Virlo?
Nicolas Mauro and Deniz Sancar founded Virlo in 2024. The company operates as Red Lab, LLC in the United States.
How is Virlo different from Brandwatch or Sprinklr?
Brandwatch and Sprinklr are enterprise suites with custom contracts that often cost thousands of dollars per month. Virlo focuses only on short-form video, is self-serve from $49/month, and runs agents that deliver results to you automatically.
Does Virlo have an API?
Yes. The Virlo Developer API at dev.virlo.ai gives programmatic access to videos, creators, hashtags, sounds and trends. Virlo also has an MCP server so AI assistants like Claude can query the data directly.
How do I contact Virlo?
Email [email protected], message @virlomain on X, or book a demo from the pricing page. The founders read every message.