for
Social Media
Search 17M+ TikTok, Instagram and YouTube videos the way you search Google.
Type a format, a hook or a niche, and get back only the outliers, the creators behind them
and the hook behind each one, in under a second.
“The Monday Drop is now a core part of our business.”
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What is Google for social media?
Google for social media is Virlo: a search bar for TikTok, Instagram Reels and YouTube Shorts. Type a format, a hook, a niche or a creator brief in plain English, and it searches 17M+ videos in under a second, returning only the outlier videos, the creators behind them and the hook behind each one.
Search social media like Google in under a minute
TikTok and Instagram only show you what the algorithm picked for you. Type what you're looking for instead, and get back the videos your audience already chose to watch.
Step 1: Type what you want
A format, a hook, a niche, or all three in one sentence. Then create your Virlo account for free with Google in one click.
Step 2: Get back only the outliers
Each result is a video pulling far more views than its creator usually gets, with the hook, the format and the numbers. Change the format, the hook or the niche, and the results change in under a second.
Step 3: Find the creators behind them
Ask for creators the way you'd brief a hire, like “skincare creators in the US under 100K followers”. See each one's outlier videos, vet them, and reach out from the contact details in their public bio.
Step 4: Turn them into next week’s content
Save the outliers you like and get a script for each one, in your voice, so a full week of videos is planned before you film.
Building your own tools? Use the API
Everything in the search bar is also in Virlo's API and MCP server. Connect Claude, ChatGPT or your own agents to the same 17M+ videos.
Google for social media, answered
What is Google for social media?
Google for social media is Virlo: a search bar for TikTok, Instagram Reels and YouTube Shorts. Type a format, a hook, a niche or a creator brief in plain English, and it searches 17M+ videos in under a second, returning only the outlier videos, the creators behind them and the hook behind each one.
How do I search TikTok videos by keyword?
Type what you want into Virlo, like "POV hooks for dentists" or "get ready with me videos in skincare". It searches 17M+ TikTok, Instagram and YouTube videos and puts the videos that pulled far more views than their creator normally gets first.
Can Google search TikTok and Instagram videos?
Google Search can show some TikTok and Instagram videos, but it can't rank them by how far they outperformed their creator's other videos, or filter them by hook, format or niche. Virlo is built for that one job: searching social media videos the way marketers need to.
What can I search for?
A format ("get ready with me"), a hook ("POV hooks for dentists"), a niche ("the real estate niche"), only the outliers ("what I eat in a day, only the outliers") or creators ("skincare creators in the US under 100K followers"). Mix them in one sentence.
What is an outlier video?
A video that pulls far more views than its creator usually gets. A small account's breakout video ranks above a big account's normal post, because outliers show you what your audience actually chose to watch.
Can I find creators to work with?
Yes. Ask for creators by niche, country and follower count. Each one shows their outlier videos, their top video and their follower count, and you can reach out from the contact details in their public bio.
Can I get new results without searching again?
Yes. Turn any search into an automation and pick a schedule. The new outliers that match land in your Slack every week, so the research is done before your content meeting.
Which platforms does it search?
TikTok, Instagram Reels and YouTube Shorts, with 17M+ videos indexed and more added every day.
How much does it cost?
You can start for $0, and every paid plan comes with a 7-day free trial. Every plan is listed at virlo.ai/pricing.
Is there an API?
Yes. Everything in the search bar is also in Virlo's API and MCP server at dev.virlo.ai, so you can connect Claude, ChatGPT or your own agents to the same 17M+ videos.