Claude for
Content Marketing

Connect Claude to 20M+ viral videos, give it your niche, and it finds outlier videos across TikTok, Instagram and YouTube, breaks down exactly why they went viral, then turns them into scripts in your voice.

“The Monday Drop is now a core part of our business.”
Matt Berman, Emerald Digital
G24.9 on G2
Claude Haiku 5.5 for content marketing launch video

Connect Claude to 20M+ viral videos in 5 minutes

Claude can write anything you ask, but it can't open TikTok and look around for itself. Give it the videos your niche already watched, and the hooks come back with links.

Step 1: Create your Virlo account for free

Sign up with Google in one click. Then connect and grab your API key: open API Keys, click Generate Key and copy it.

Step 2: Connect Claude to Virlo

Open Virlo in Claude's connector directory and click Connect, or add it by hand with the copy buttons below. Approve the connection on Virlo, then switch Virlo on from + and Connectors in each new chat.

In claude.ai: Settings, Connectors, Add custom connector. Name it Virlo and paste:

https://dev.virlo.ai/api/mcp/mcp

In Claude Code: run this, then type /mcp and sign in:

claude mcp add --transport http virlo https://dev.virlo.ai/api/mcp/mcp

Step 3: Give Claude your niche

Paste this prompt and fill in the brackets. Claude builds a content marketing agent, keeps only the outliers that pass the same filters our team uses, then builds you a page of every video with its hook and a breakdown.

Your first prompt
Build a content marketing agent on my niche with Virlo, then build me a page of the outliers it finds.

MY NICHE: [one line, e.g. "energy drinks and greens powders for women in their 20s"]
WHAT I SELL: [your product or service]
LEADERS + COMPETITORS: [3-5 names in my niche]
HOW I TALK: [3 words, e.g. "casual, blunt, funny"]

1. Read Virlo's agent playbook first. Reuse one of my agents if one already fits.
2. Write 7-12 search phrases: my leaders and competitors by name, "[product] review" phrases and my audience's problems. Turn on hook and format analysis.
3. Wait until the agent says finalized, not just completed.

FILTERS (apply every one before you rank anything; if a filter isn't a parameter, apply it to each video's data after you read it):
- 10,000+ views (min_views=10000)
- Uploaded in the US, UK, Canada or Australia (region=US, GB, CA, AU, one read each)
- Matches my niche (intent_match=true)
- A real person's face on screen (has_face_visible true, has_real_person true)
- English (language_detected "en")
- Original uploads only: is_repost, is_compilation, is_duet, is_stitch and has_platform_watermark all false
- No minors or sensitive content: has_minor_visible false, is_nsfw false, brand_safety_tier "safe", sensitive_topics "none"
- Sponsored videos stay in, tagged "Sponsored" (is_sponsored true)

4. Rank by Virality Score = ln(views ÷ followers) × ln(followers). Keep only videos scoring above 0, one per creator, top 24.
5. Every hook is the video's hook_text, word for word, never the caption. Never invent a number. Tell me how many videos each filter removed.

Then build an artifact: a one-page site of every video you kept.
- Light theme: page #FAF9F5, cards white, text #141413, accent #D97757.
- A grid of tall cards, 4 across on desktop and 2 on mobile. Each card shows the thumbnail filling the card, views top left, Virality Score top right, the hook in big bold white text in quotes at the bottom, then @creator, the platform and a "Sponsored" tag if it applies, and a "Breakdown" button.
- Breakdown opens a side panel for that video: the thumbnail linking to the original post, views, Virality Score, date posted, the hook, the format (content_format + visual_format), the angle, why it worked (2 sentences built from its summary and numbers) and "Steal it": the hook rewritten as a fill-in-the-blank template for what I sell, with a Copy button.
- A sort control at the top: Virality Score, most views, newest.

Step 4: Turn them into scripts in your voice

Ask for the top 5 hooks, then a script for the one you like. Type “next” until you have a week of videos.

Then paste this
From the videos on that page, give me the top 5 hooks adapted to what I sell. Keep each hook's structure.

Then write a 20-30 second talking-head script for hook #1, in my voice. Cite the video it came from.

Add each script to the artifact, under its video's Breakdown.

Claude for content marketing, answered

How do I use Claude for content marketing?

Connect Claude to Virlo, give it your niche, and ask for the outliers. Claude builds a content marketing agent, pulls the outlier videos in your niche from TikTok, Instagram and YouTube, breaks down why each one went viral, then writes your next hooks and scripts in your voice.

Can Claude find viral TikTok videos?

Not on its own. Claude can't open TikTok or see which videos went viral this week. With Virlo connected, it searches 20M+ viral videos across TikTok, Instagram and YouTube and reads each one's hook, format, transcript, views, saves and shares.

Is there a Claude connector for TikTok, Instagram and YouTube Shorts?

Yes. Virlo connects to Claude as a custom connector. In claude.ai go to Settings, Connectors, Add custom connector, name it Virlo and paste https://dev.virlo.ai/api/mcp/mcp. In Claude Code, run one command and type /mcp.

Can Claude watch or analyze videos?

Claude can't play a TikTok itself. Virlo gives it each video's spoken hook, on-screen text, transcript, format, setting and numbers, so Claude can explain why a video went viral and turn its structure into a script for you.

Which Claude apps and models does it work with?

claude.ai on the web, Claude Desktop, Claude Cowork and Claude Code, with whichever model you pick, Claude Haiku 5.5 included.

Do I need a Virlo account?

Yes. The first time Claude uses the connector, it asks you to sign in to Virlo, and Virlo makes the key for Claude for you. Creating an account is free.

What does it cost?

Creating an account is free. Claude spends pay-as-you-go Virlo credits when it builds an agent or searches, and reading results you already have is free.

Can Claude post to TikTok or Instagram for me?

No. The connector reads public TikTok, Instagram, YouTube Shorts and Meta ads data. Claude can't post, and it can't see your private accounts.

What is the best AI for content marketing?

One that starts from the videos your niche already watched. Claude writes well, but without data its ideas are guesses. Connected to Virlo, every hook and script it writes links back to an outlier video.

Give Claude a social media brain