100Proven winner
Running 596 days
Anne's Skincare Blog
704 live ads · Major advertiser
Longevity596d
Advertiser704 ads
Your skincare is making you age faster 🤯
Learn moreAd Library
AI Agents to Track
Winning Meta AdsThe Meta Ads Library, scored and ranked for your niche
Search any brand or niche. Virlo scores the Facebook and Instagram ads it finds and puts the proven winners first.
Find winning ads for $0
Pro plan: $0 for 7 days, then $199/mo
“The Monday Drop is now a core part of our business.”
4.9 on G2
What is the Meta Ads Library?
The Meta Ads Library is Meta's public database of the ads running on Facebook, Instagram and Meta's other apps. Anyone can search it by advertiser or keyword, but it doesn't say which ads are making money. Virlo's Meta Ads Library collects the video ads in your niche and scores every one on how long it has run and how big the advertiser behind it is, so the winners come first.
The Meta ads winning right now
Four of our own research agents, one per market. Each card is a real ad from Meta's Ad Library, scored the way your agent will score yours.
One agent found 272 video ads from 138 advertisers for skincare brands. 36 scored as proven winners and 102 have run for more than 90 days.
36 Proven winner76 Strong151 Promising9 Testing
98Proven winner
Running 350 days
Needed.
376 live ads · Big advertiser
Longevity350d
Advertiser376 ads
Save up to 35% Off Subscriptions
Learn moreAd Library
96Proven winner
Running 326 days
Elixa Skincare
305 live ads · Big advertiser
Longevity326d
Advertiser305 ads
Salmon DNA Heals Acne Scars
Shop nowAd Library
95Proven winner
Running 347 days
Asarai
176 live ads · Big advertiser
Longevity347d
Advertiser176 ads
WARNING May Cause Glowing Skin
Shop nowAd Library
See the winners in your market
Scores, run lengths and live ad counts as of 23 October 2026. Creatives from Meta's Ad Library.
How to find winning Meta ads in minutes
Meta's Ad Library shows you every ad and leaves you to guess. Start from the ads brands keep paying to run.
Step 1: Search any brand or industry
Describe a brand, a competitor or a niche in one sentence. Virlo picks the keywords and collects the Meta video ads that match, alongside the TikTok, Instagram and YouTube videos winning in the same market.
app.virlo.ai
New research agent
What should it research?
Keywords Virlo picked
glowing skin serumvitamin c serum resultsretinol serum before and afterbest moisturizer for glowing skinbody care must haveskincare brand you need
TikTokInstagramYouTubeMeta Ads
Launch agent
Step 2: Get every ad scored, winners first
Each ad gets a score out of 100 from how long it has run and how many live ads its advertiser runs. Run length counts four times more, because brands switch off the ads that don't sell.
app.virlo.ai
DTC Skincare Agent
Best scoreOutlier VideosMeta AdsTikTok Shop
100Proven winner
Running 596 days
Anne's Skincare Blog
704 live ads · Major advertiser
Longevity596d
Advertiser704 ads
Your skincare is making you age faster 🤯
Learn moreAd Library
98Proven winner
Running 350 days
Needed.
376 live ads · Big advertiser
Longevity350d
Advertiser376 ads
Save up to 35% Off Subscriptions
Learn moreAd Library
Step 3: Track the brands you compete with
Click Track on any ad to follow its advertiser. Virlo checks them daily, or on the schedule you pick, and emails you when one launches a new ad.
app.virlo.ai
Tracked advertisers
0Anne's Skincare Blog
704 live ads · checked daily
Needed.
376 live ads · checked daily
Elixa Skincare
305 live ads · checked daily
Track an advertiser to hear about every new ad it launches, in here and by email.
Step 4: Tag the winners for your team
Save ads into tags and collections next to your saved videos, so the angles worth testing are in one place for your editor, your media buyer or your client.
app.virlo.ai
86Proven winnerMeta ad
Add to tag
Search or create a tag
- Hooks to test
- Client pitch
- Q1 ideas
New tag
Built for the teams that buy Meta ads
Ecom and dropshipping brands
Find products with proven ads
- See which products advertisers keep paying to advertise
- Study the hook, offer and call to action that keep them running
- Spot a winning angle before you order stock
Tineco's steam cleaner ad has run for 184 days, from an advertiser with 516 live ads.
Consumer brands
See what your category pays to run
- Every competitor ad in one ranked feed
- Know which offers and formats last for months
- Brief new creative from what already works
The top skincare ad we found, from Anne's Skincare Blog, has run for 596 days and scores 100.
Marketing agencies
Pitch and report with proof
- Track every client's competitors in one place
- Get an email when a tracked brand launches a new ad
- Tag winners into a collection for each client
Tracked advertisers sit next to your tracked creators, billed the same way.
Meta's Ad Library vs Virlo
Meta built its library for transparency, not research. Virlo starts from the same public ads and does the sorting for you.
MetaVirlo
Public Facebook and Instagram ads
Ads ranked by run length and advertiser size
Describe a niche and get the keywords picked for you
Track an advertiser and get an email for new ads
Tag ads into collections for a team or client
Organic TikTok, Instagram and YouTube outliers beside the ads
Start for $0
The Meta Ads Library comes with Pro and Enterprise, together with research agents, Vee Copilot, tracking and exports.
Growing agencies and teams
Pro
$0 for 7 days, then $199/mo
or $139/mo billed annually
- Performing Meta Ads Library
- 12,000 credits a month
- 3 team seats included
- Slack and Discord alerts
For larger teams
Enterprise
From $499/mo
20,000+ credits a month
- Everything in Pro
- 10 team seats included
- API and web app access
- Dedicated account manager
Meta Ads Library, answered
What is the Meta Ads Library?
It's Meta's public database of the ads running on Facebook, Instagram, Messenger and Audience Network. You can search it by advertiser or keyword and see each ad's creative and start date. It doesn't rank ads or show spend for most of them, so it can't tell you which ones are working.
How does Virlo find the best performing Meta ads?
Meta doesn't publish spend or sales for most ads, so Virlo scores the two signals that are public: how long an ad has run and how many live ads its advertiser runs. Brands switch off ads that don't sell, so an ad that has run for months from an active advertiser is a strong sign it works. Run length counts four times more than advertiser size. Every ad gets a score out of 100: Proven winner from 80, Strong from 65, Promising from 30 and Testing below that.
Can I search any brand or industry?
Yes. Describe a brand, a competitor or a niche in plain English when you create a research agent. Virlo picks the keywords, collects the Meta video ads that match and puts them in the agent's Meta Ads tab, next to the TikTok, Instagram and YouTube videos winning in the same niche.
Can I track a competitor's Meta ads?
Yes. Click Track on any ad to follow its advertiser. Tracked advertisers sit in Tracked Creators with a Meta Ads label. Virlo checks them on the schedule you pick, daily by default, and emails you when one launches a new ad. Tracking an advertiser costs the same credits as tracking a creator.
Who is it for?
Ecom and dropshipping brands looking for products and angles with proven ads, consumer brands checking what their category keeps paying to run, and marketing agencies that pitch clients and need to watch every competitor launch new creative.
Which plans include the Meta Ads Library?
Pro and Enterprise. Pro is $199 a month, or $139 a month billed annually, and starts with a 7-day free trial, so you can try it for $0. Enterprise starts at $499 a month for larger teams.
What does each ad show?
The video playing in the card, its score, how many days it has run, the platforms it runs on, the advertiser's live ad count, its copy and call to action, and a link to the ad in Meta's Ad Library. You can tag any ad into a collection to share with your team or a client.
How is this different from Meta's own Ad Library?
Meta's library lists every active ad and leaves the sorting to you. Virlo scores and ranks the ads for your niche, keeps them next to the organic videos winning in the same market, lets you tag ads into collections and emails you when a tracked brand launches something new.
How fresh is the data?
A research agent collects new ads every time it runs, and you can set it to refresh daily, weekly or monthly. Each advertiser's live ad count is refreshed when you open the tab, at most once a week per advertiser.