How to Make a Tiktok With Multiple Videos in 4 Steps

When you scroll through TikTok, you see all sorts of videos. Some are quick clips, while others tell stories or follow more complex arcs. Often, these longer videos are created by combining multiple clips to form a cohesive and engaging narrative. If you're getting started on TikTok, you may wonder how to make videos like these. Learning how to make a TikTok with multiple videos will set you up for success as a content creator. Not only will it help you craft better videos, but it can also boost your chances of going viral! In this guide, we'll guide you through the process of getting started and taking it to the next level. Let's talk about how to get started as a content creator.

One way to go viral on TikTok is by analyzing trends and creating your unique spin on them. Virlo's solution, the Virality Analysis Tool, can help you achieve your TikTok goals by revealing key metrics and data about trending content, enabling you to craft effective posts. 

Table of Contents

• Benefits of TikTok Marketing

• How to Make a Tiktok With Multiple Videos in 4 Steps

• 9 Content Ideas for TikTok Videos

• How to Find TikTok Content Ideas in 6 Ways

• Go Viral with Virlo's Virality Analysis Tool

Benefits of TikTok Marketing

Reach Gen Z and Younger Audiences Organically

TikTok excels at connecting brands with younger audiences, particularly Gen Z. Approximately 80 percent of TikTok users are between 16 and 24 years old, with a significant portion of users under 30. TikTok has become a cultural staple for younger generations. It’s where they go to source the latest news, find trends, and discover music and products. The younger generation spends an average of one hour a day consuming short-form video content on TikTok, making it the ideal organic platform to reach them. If you want to reach Gen Z or just younger generations in general, this is one of the most significant benefits of TikTok ads. 

Enjoy High Engagement Rates

TikTok boasts engagement rates that are considerably higher than those of other social media platforms. Users enjoy a 17.5 percent engagement rate compared to just 3.5 percent on Instagram and 1.7 percent on Facebook. There are several reasons for this. Firstly, TikTok’s features, such as duets, reactions, and challenges, naturally encourage user participation and engagement with content, including ads.

Secondly, TikTok’s algorithm is highly effective at serving relevant content to users, increasing the chances that someone will see your ad who is interested in your brand or product. Finally, TikTok ads often blend in seamlessly with organic content, so users don’t automatically dismiss them as ads.

Unlock Advanced Targeting Options

TikTok offers advanced targeting capabilities to help you reach your desired audience. You can drill down into specific characteristics and behaviors to target people most likely to engage with your ads. With interest-based targeting, you can categorize users by their content consumption patterns. With behavior-based targeting, you can serve your ads to people who take specific actions while using TikTok.

Alternatively, you can create custom audiences from your email marketing tool or customer relationship management (CRM) system, and then create lookalike audiences to target users based on device type, operating system, geographical location, and demographics. Utilizing these advanced targeting capabilities enables you to pinpoint users who are most likely to engage with your ads. This drives higher engagement rates and maximizes return on investment (ROI). 

Quickly Generate Leads Through Ad Forms

TikTok has a simplified lead capture process within the app. Mobile-optimized forms offer a better user experience, and native lead generation forms (which are actual ads) enable you to instantly collect user information without redirecting people to external sites. You can also customize the form fields to gather the most critical data for your brand and automatically populate forms with existing TikTok user data. 

Track Conversions with the TikTok Conversion API

Unlike traditional tracking methods that rely on cookies and browser-based data, TikTok’s Conversions captures server-to-server data, which means you can reliably track user actions across the platform. This granular data helps you better understand what’s working (and what’s not) with your ad campaigns and gain deeper insights into customer behavior. 

Budget-Friendly Advertising Options

What is the cost of advertising on TikTok? TikTok’s advertising system offers flexible bidding strategies and a range of ad formats, catering to diverse needs. It’s a self-serve ad platform, which means you have total control over your budget and ad finances. The cost-per-click (CPC) and cost-per-mile (CPM) models ensure you only pay for the engagements you receive.

While TikTok ads can be slightly more expensive than advertising on more established platforms like Instagram and Facebook, you can reach 1,000 highly targeted users for $10. The downside is that you have to spend a minimum of $500 on a campaign. Perhaps the most budget-friendly thing about TikTok advertising is that you don’t need studio-level content to see results. Lo-fi content often performs better on TikTok. You don’t need an expensive production team to create effective ads. TikTok’s built-in video tools mean you can create, edit, and deliver ads in no time at all. 

Retarget Users Who Have Interacted with Your Ads or Content

It’s rare for someone to buy from you the first time they come across your product or brand. Instead, it takes a few touches to show them the value of what you’re offering and why they should choose you over a competitor. This is where TikTok’s retargeting ads come into play. You can deliver ads to people who have already engaged with previous ads, creating a nurturing funnel that shares more information and trust-building content.

When you incorporate retargeting into your TikTok ads strategy, you can cast a wide net and then hone in on people who have shown an interest in you. This increases your conversion rate because you’re targeting people who are undecided and just need a gentle nudge in the right direction. 

Employ a Variety of Ad Formats That Don’t Feel Like Ads

TikTok ads don’t look or feel like ads. In fact, TikTok users love genuine product reviews and user-generated content that introduce them to new brands or products. The ad formats available on TikTok blend seamlessly with organic content, resulting in a smoother experience for users as they scroll through their feeds.

The beauty of TikTok is that users often use it to find new products. 67% of users have purchased products because they saw them on TikTok. You just have to look at the success of the #TikTokMadeMeBuyIt hashtag to see how well marketing content works on TikTok. TikTok ads are particularly effective for products such as food and supplements, daily essentials, and custom pet products.

Use the AI-Powered Ad Delivery System for Optimized Campaign Performance

TikTok uses an AI-powered ad delivery system to optimize campaign performance. It achieves this by utilizing advanced machine learning algorithms to analyze user behavior, preferences, and interactions in real-time. This system lays the foundation for precise audience targeting, ensuring that ads are delivered to users who are most likely to be interested and engaged.

For brands, this translates to more efficient use of your ad budgets. The AI continuously learns and adjusts ad placements to maximize reach and impact, while also predicting the optimal time to display ads, selecting the most relevant content, and adapting strategies in real-time. We analyze the latest viral trends and help you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo's Virality Analysis Tool.

How to Make a Tiktok With Multiple Videos in 4 Steps

1. Access Your Video Library  

To get started, select the "Upload" button located on the right side of the red recording button. This opens your camera roll, allowing you to select existing video files to help create your TikTok.   

2. Select Your Clips  

From here, you can choose multiple clips to include in your TikTok. Tap the empty circle at the top-right corner of each video to select it for upload. When you're done, select the "Next" button to move on.  

3. Rearranging Clips and Selecting Sounds  

Now, TikTok will string your selected clips together in the order you've chosen. From here, you can select a sound to add to your video. You can also click the Default button next to Sound Sync to start editing your videos. If you'd like, drag the start or end of the video to adjust its length, and long-press to rearrange clips.    

4. Add Finishing Touches  

Once you're satisfied with your video, tap Next to access a preview screen where you can add sounds, more effects, text, and stickers to complete the editing of your TikTok video. Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today's fast-moving social environment. 

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9 Content Ideas for TikTok Videos

1. Tutorial Magic: Teaching That Sticks  

You know what’s crazy? Educational content gets 88% more watch time than other stuff on TikTok. Wild, right? But here’s the thing, we’re not talking about boring classroom lectures here. These are those addictive “wait, I need to save this” kind of videos. Think about it. When was the last time you watched someone share a mind-blowing hack and thought, “Where has this been all my life?” That’s the sweet spot we’re aiming for! 

Here’s Your Game Plan

Pick something you’re low-key amazing at (we all have that one weird skill). Break it down into tiny, digestible nuggets. Add clear captions (because not everyone is watching with sound). Want the full scoop on picking winning content? Explore our in-depth analysis of TikTok content selection.   

2. Story Time: Getting Real with Your Viewers  

Let’s get personal (but not weird-personal).

Your Story Matters, and Here’s Why

People don’t just follow accounts anymore; they follow stories, journeys, and real humans. Mind-blowing, right? The secret sauce? Being genuinely you. Share those behind-the-scenes moments, the epic fails, and the wins. It’s like having coffee with a friend, except there are potentially millions of friends watching! Ready to spill the tea? 

Here’s How

Think about that one story that made you who you are. Drop some truth bombs about what you learned, Jazz it up with the perfect soundtrack (because vibes matter). Need more storytelling inspo? We’ve got the ultimate guide to digital storytelling waiting for you.   

3. Q&A Sessions: The Tea-Spilling Sessions  

Want to know what really gets people hooked? Making them part of the show! Q&A sessions are like the ultimate “choose your own adventure” of content creation. Plus, they’re perfect for those days when you’re fresh out of content ideas (we’ve all been there). 

Pro tip

These aren’t just random answer sessions; they’re gold mines for understanding what your audience wants from you.

Here’s Your Action Plan

Collect those burning questions from your comments (the spicier, the better). Schedule a dedicated time to spill the tea. Use those trending hashtags like they’re going out of style.   

4. Polls & Surveys: Let Your Viewers Take the Wheel  

Want to know the easiest way to create content your audience loves? Just ask them! Mind-blowing, I know. Polls and surveys aren’t just engagement boosters; they’re your secret weapon for never running out of content ideas again. The best part? When viewers feel heard, they tend to stay. It’s like having a focus group in your pocket, except way more fun and way less formal, your mission (should you choose to accept it). Drop polls about what’s hot in your niche. Use those answers to plan your next viral hit. Show the results, people love seeing how their votes stack up!   

5. Your Secret Sauce = Your Real Life  

Here’s the tea – your weird obsessions? They’re your superpower. That random thing you could talk about for hours? That’s your ticket to TikTok fame, my friend. Maybe you’re that person who knows everything about houseplant diseases, or you can spot a fake vintage band tee from a mile away. Whatever makes your friends roll their eyes when you start talking about it? That’s your content sweet spot.   

6. Riding the Wave (While Staying True to Your Niche)  

Listen, trends are like buses – there’s always another one coming. 

But Here’s The Trick

Don’t jump on every trend that passes by. Instead, be the genius who figures out how to make that trending sound work for your vintage calculator collection videos. Keep tabs on what’s hot using Google Trends, but always ask yourself, “How can I make this trend serve MY niche?” It’s like being a DJ – you’re mixing the mainstream with your unique flavor. Remember, in a world of copycats, the originals always stand out. Your niche is your playground – make it count!   

7. Design Your Challenges  

Tailor Challenges to Your Audience’s Interests Here’s the thing – your audience isn’t just another number in the algorithm. They’re real people with real passions! Before you jump into challenge creation, do some detective work. What makes your followers tick? What gets them excited enough to smash that share button? 

Pro Tip

Jump into your TikTok analytics (I know, I know, numbers aren’t sexy, but trust me on this). Look at which of your videos are getting the most duets and stitches. That’s your golden ticket to understanding what your audience wants to participate in!   

8. Use Creative Twists on Existing Popular Challenges  

Why reinvent the wheel when you can jazz it up? It’s like cooking – take a tried-and-true recipe and add your special sauce. Been seeing that same dance challenge everywhere? Cool – now what if everyone had to do it while balancing a book on their head? (Just spitballing here, but you get the idea!) Here’s something interesting – some of the most viral challenges originated as subtle tweaks to existing trends. It’s not about being completely original; it’s about being cleverly different.   

9. Partner with Influencers for Cross-Promotion  

Let’s get real for a second, trying to grow solo is like screaming into a hurricane. Instead, find your content soulmates! Look for creators who share your vibe but bring their flavor to the table. (Junior creators, I've got you; you don’t need to partner with mega-influencers.) Find other rising stars in your niche. Sometimes the best collabs come from creators at your same level who are hungry to grow!)  

Go Viral with Virlo's Virality Analysis Tool

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today's fast-moving social environment. Perfect for independent creators looking to build a sustainable side business, Virlo eliminates the guesswork from content strategy.

We analyze the latest viral trends and help you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo's Virality Analysis Tool.

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How to Find TikTok Content Ideas in 6 Ways

1. Leverage AI Tools Like Virlo to Find Trending Content Ideas and Go Viral on TikTok

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Their platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo eliminates the guesswork from content strategy.

They analyze the latest viral trends and help you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you’re just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool.

2. Identify Who’s Crushing It on TikTok in Your Niche

Another helpful method for generating content ideas for TikTok is to identify profiles that are already succeeding in your niche and learn from them. Rather than starting from scratch, you can use a social media research tool to study what’s working and why. To do this effectively,  a method for identifying the right profiles and a system for evaluating what makes their content successful are needed. That’s especially important if you’re not already familiar with every creator operating in your space.

Coming back to our football example. You can start by researching the most popular and successful profiles on that topic. Which creators consistently get high engagement? What type of content are they posting? Analyzing performance data across a wide range of relevant profiles, including factors such as location, language, and content category, provides a clearer picture of what resonates with your target audience. This allows you to analyze real, successful data instead of guessing what could work.

3. Use TikTok’s Search Function to See What People Want to Know in Your Niche

TikTok is not just an entertainment platform; it has also become a powerful discovery engine. Millions of users turn to the search bar daily to look up tutorials, product reviews, niche advice, and inspiration for their next meal. This behavior leaves a clear trail of what people want to see. That is why keyword and hashtag research can give you an idea of what people are looking for and which topics are popular in your niche.

Identifying trending and high-performing terms within your niche enables you to tailor your content to match genuine user interest, rather than just general trends. Instead of brainstorming from scratch, you can analyze your competitors and see which of their keywords and hashtags are driving engagement. If a specific keyword correlates with high interaction rates, it’s a strong signal that it’s relevant and valuable to your audience.

4. Pay Attention to Your Audience’s Feedback on TikTok

Your audience is one of the most valuable, yet often overlooked, sources of content inspiration. Every comment, reply, and video interaction provides insight into what people are curious about, what they enjoy, and what they want to see more of. Paying close attention to these signals can provide a steady stream of relevant, engaging content ideas. TikTok provides several interactive features that make it easy to transform this feedback into content.

For instance, the Q&A feature enables you to collect questions from your followers and respond with short-form videos. You can also reply to individual comments with videos, creating an ongoing dialogue that feels personal and direct. Transforming suggestions into videos can also demonstrate that their input is valued and matters. This helps build a more connected and loyal community while streamlining your content creation process. You’re not just filling your content calendar, you’re co-creating it with your audience.

5. Find Which Format of Content Works Better for You

Not all TikTok content formats drive engagement equally, and knowing what works best can help you create smarter, more impactful posts. Whether you’re choosing between classic short-form videos, stitched replies, or carousels, format plays a key role in performance. The data below shows that carousels, although rarely used, can outperform standard video formats. In the example below, only 6.5% of posts were carousels, yet they achieved more than double the average interaction rate compared to videos. This insight suggests that experimenting with underused formats could give you a competitive edge.

6. Perform a Tagging Analysis

Understanding what works on TikTok isn’t just about the content format; it is also about the minor details within each post. A tagging analysis breaks your content down into specific elements. Is there a person on screen? Is the setting indoors or outdoors? Does the video feature an object that outperforms? By tagging these variables and comparing their performance, you can identify patterns that lead to higher engagement. This tagging analysis can be applied to your own content or competitor profiles.

Rather than assuming what your audience prefers, you can identify which visual or narrative features consistently perform better. It’s a way to go deeper than trends to uncover what’s resonating in your niche. This could mean testing how many people should appear in a frame, whether product shots convert better than people, or if content with captions drives more interaction. For instance, the analysis attempts to answer the question of whether we should include images of a product in our content.

To start, we observe that posts tagged with “product” (meaning they featured only a product) accounted for 57.1% of the content in our dataset. However, the most relevant information is on the graph on the right, which shows that posts tagged with “people” (meaning they feature people) have a higher average post interaction rate than those with content that features products. Insights like this can help you make smarter, creative decisions, plan your content more effectively, and align your ideas with what truly connects with your audience.

Go Viral with Virlo's Virality Analysis Tool

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today's fast-moving social environment. Perfect for independent creators looking to build a sustainable side business, Virlo eliminates the guesswork from content strategy.

We analyze the latest viral trends and help you understand not just when to post, but what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo's Virality Analysis Tool.

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