20+ Best TikTok Niches to go Viral
Virlo Team
Mar 12, 2025
Finding fresh TikTok video ideas can feel overwhelming at first. With so many users and dozens of trends popping up daily, figuring out how to stand out can be stressful. Do you want to go viral on TikTok?
Then, you’ll need to find a niche and create content that speaks to your audience. This guide will help you start by uncovering the best TikTok niches to help you find trends that go viral quickly. For even more help, check out Virlo's virality analysis tool. This simple tool helps you uncover the best TikTok video ideas in your niche so you can find trends and go viral quickly.
Table of Contents
How to Choose the Best TikTok Niche
1. Find Your TikTok Niche Sweet Spot with Virlo
Choosing a TikTok niche can feel overwhelming. There are millions of users on TikTok, and finding a way to stand out in your target audience can seem impossible. But starting with a niche and narrowing your focus from there can help you create content that appeals to a specific group of people. This makes it easier for you to get noticed on the platform and enables you to establish a dedicated following over time. Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape.
Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool.
2. The Goldilocks Zone: Balancing Passion and Popularity
You might be thinking, "I should just create content about my passions, right?" Well, yes and no. Just because you're passionate about something doesn't necessarily mean it'll translate into a viable TikTok niche. Sure, you might love 18th-century Russian literature, but is there a big enough audience on TikTok to sustain your growth? Probably not. Balancing passion and popularity is equally important, as viewers can immediately sniff out when a creator is phoning it in or hopping on a trend just for the views. This intersection is called the "Goldilocks Zone", where pure magic happens. Try this three-step process to uncover a niche, your Goldilocks Zone that balances your interests with market demand:
Ask yourself these three questions.
What topics could I talk about for hours without getting bored?
What skills or experiences do I have that most people don't?
What kind of content do I most enjoy consuming?
Look for the overlap between your list and the popular niches. Is there a way to combine your interests with a trending topic? Can you bring a fresh perspective to a popular niche? Research popular TikTok niches and trends. Use the Discover page and hashtags to see what's performing well. For example, you're passionate about vintage fashion and notice many TikTok trends around thrift store hauls.
You could carve out a niche by creating content around styling vintage finds in modern ways or sharing tips for shopping secondhand. Take the story of Bella Poarch, a TikTok creator who skyrocketed to fame by combining her love for gaming and cosplay with trending music and dance challenges and has now amassed nearly 94M followers. Once you have a clearer idea of your niche, it's essential to research your target audience. Understanding who your ideal viewer is and what content they're looking for can help guide your content strategy.
Some questions to consider
What is the age range and gender of your target viewer?
What are their interests and pain points?
What time of day are they most active on TikTok?
What other social media platforms and influencers do they follow?
TikTok's built-in analytics offer some insight into your audience demographics, but you can also gather intel by:
Check the comments on popular videos in your niche and use social listening tools to track conversations around relevant keywords.
Conducting audience surveys or polls
Paying attention to the types of videos your followers engage with most. For example, suppose you're targeting college students with study tips. In that case, your audience is most active on TikTok late at night and gravitates toward humorous, relatable content about the struggles of student life.
Adjust your posting schedule and content style accordingly.
Another key factor to consider is the value of your content to your target audience.
Are you educating, entertaining, inspiring, or helping them solve a problem?
The most successful TikTok niches are often the ones that offer clear value to viewers.
3. Experimenting with Different Content Styles
Even within a specific niche, there are countless ways to present your content on TikTok. Experimenting with different video styles and formats is essential to see what resonates most with your audience. Some popular TikTok video formats to try:
Lip-syncing and dancing to trending songs
Comedy sketches and skits Tutorials and how-to guides
Product reviews and recommendations
Challenges and tagged trends
Behind-the-scenes and day-in-the-life vlogs
Duets and stitch videos with other creators
Don't be afraid to test different video lengths, editing techniques, and content themes to see what sticks. Pay attention to your video analytics to track which styles generate the most views, likes, comments, and shares. It can also be helpful to put your unique twist on a trending format. For instance, the "put a finger down" challenge typically involves creators listing relatable experiences and having viewers put a finger down for each one that applies to them. You could adapt this format to your niche by making it specific to your area of interest, such as "put a finger down if you've ever procrastinated studying for a test."
4. Using Storytelling & Mastering Your TikTok Niche’s Language
Snippet Here's an insider secret that most TikTok gurus won't tell you: Mastering your audience's language is key to niche domination. And no, I don't mean learning Mandarin or Swahili (although that would be impressive). I'm discussing understanding the specific lingo, references, and inside jokes that resonate with your niche.
Every community has its unique way of communicating. Gamers have their slang, beauty enthusiasts have their product names and techniques, and even plant parents have their terminology for different types of greenery. So, incorporate lingo relevant to YOUR niche and stand out in the crowd of thousands of generalists. Storytelling is another weapon in the arsenal of top TikTok Creators. The same technique artists have used for centuries also helps crush it in your niche on TikTok. Think about it — what makes you more likely to keep watching a video? A dry, factual explanation of a topic, or a compelling story that draws you in and keeps you hooked till the end? Storytelling is persuasive when it comes to niche content.
Using it in your videos can make even the most obscure topics relatable and engaging. For example, let's say your niche is vintage fashion. Instead of showing off your latest thrift store finds, you could tell how you discovered each piece and its unique history. Or, you could create a character who travels back in time to different fashion eras and share their adventures in each one. The possibilities are endless — finding a storytelling angle that feels authentic to you and your niche is key. Not sure where to start?
Try the "STAR" method.
Situation: Set the scene and provide context for your story
Task: Describe the challenge or goal you were facing.
Action: Share the steps you took to overcome the challenge or reach your goal
Result: Reveal the outcome of your actions and the lessons you learned.
Follow this formula to turn even the most mundane topics into captivating stories your audience will love.
5. Collaborating with Micro-Influencers in Your Niche
When it comes to collaborating on TikTok, bigger isn't always better. Partnering with micro-influencers in your niche can often be more effective than working with more prominent creators. Micro-influencers are typically defined as creators with between 10,000 and 100,000 followers. While they may have smaller audiences than mega-influencers, they tend to have higher engagement rates and more dedicated, niche-specific followings.
According to statistics, micro-influencers with fewer than 100,000 followers have an engagement rate of 2.4% compared to just 1.7% for those with over 100,000 followers. Partnering with micro-influencers in your niche can help you tap into highly engaged, relevant audiences that are more likely to be interested in your content. Micro-influencers are often more open to collaboration and may have lower sponsorship rates than prominent creators.
Importance of Choosing the Right TikTok Niche
Choosing a TikTok niche can help you stand out and build a loyal following. By creating a following of people who search for and value your content, you'll have a more engaging community, boosting overall awareness of your account. The TikTok algorithm favors accounts who have their sh*t together. That means when you stick with a niche on TikTok, your content will likely be shown to users interested in that niche, leading to faster growth. Niche content also has a higher chance of going viral within specific communities since it speaks directly to a concentrated group.
How Sticking to a TikTok Niche Can Help Grow Your Brand
Sticking to a particular content type will improve your account's brand recognition. A well-defined niche can also make collaborating with other creators and brands in similar TikTok niches easier. When you try to appeal to everyone, you appeal to no one. Focusing on a specific topic or audience allows you to become the go-to creator for that particular interest. You build trust, credibility, and a loyal following of people who genuinely care about what you have to say.
Some Stats on Finding Your TikTok Niche
Niche TikTok accounts with just 10,000 engaged followers can earn $500-$800 per sponsored post. Niche hashtags on TikTok have engagement rates up to 30% higher than generic hashtags. Niche content has a 40% higher chance of going viral than general content.
The TikTok Story of Khabane Lame
Take, for example, the story of Khabane Lame, better known as Khaby Lame on TikTok. He found his niche by creating videos that poke fun at overly complicated life hacks, garnering over 162 million followers and becoming the most-followed TikToker, surpassing Charli D’Amelio.
What Is Virlo, and How Can It Help You?
Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool.
Related Reading
• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• How to Find Your Niche on TikTok
• TikTok Competitor Analysis
20+ Best TikTok Niches to go Viral
1. Cooking and Recipes
There's a reason why cooking TikToks get so much attention: Everybody loves food! From quick recipes to cooking hacks that make life easier, there's something for everyone in cooking videos. They appeal to different audiences, including those looking for meal inspiration, diet tips, or fun food experiments. You can showcase appetizing dishes and clever cooking tricks in under a minute, making it easy for viewers to watch and share.
What Kind of Content Works Best?
Quick and Easy Recipes: Share 30-second clips of easy-to-make dishes, like 5-ingredient pasta or 10-minute desserts.
Cooking Hacks: Show tips like peeling garlic quickly, keeping herbs fresh, or making perfect poached eggs.
Food Challenges: Create fun challenges like cooking a meal with a limited budget or using only pantry staples.
Behind the Scenes: Give a peek into your kitchen setup, cooking fails, or a day in the life of a food blogger.
Diet-Specific Recipes: Cater to specific diets like vegan, keto, or gluten-free with delicious and creative recipes.
Cultural Cuisine: Explore and share recipes from different cultures, showcasing unique ingredients and cooking methods.
Suggested Hashtags
#Cooking (10.1M posts)
#TikTokFood (3.9M posts)
#Recipe (3.8M posts)
#Homecooking (1.2M posts)
2. Pet Videos
Pet content never fails to charm viewers. The #Pets hashtag boasts 16.4M posts, while #dogsoftiktok has an impressive 34M posts. Showcase your furry friends' antics for instant appeal. From cute cat videos to hilarious dog tricks, pet content consistently performs well across all age groups on TikTok.
3. DIY and Crafting
The magic of the DIY and crafting niche is that it’s fun, accessible, and ripe for going viral. Can you relate? Have you ever spent hours scrolling through TikTok, mesmerized by those quick and creative DIY projects? Suddenly, you’re itching to grab some glue and glitter and release your inner crafter. This niche truly welcomes everyone. Whether you’re a seasoned artisan or a complete beginner with a hot glue gun and a dream, a crafting corner of TikTok is waiting for you.
What Kind of Content Works Best?
Step-by-Step Tutorials: Break down complex projects into simple, easy-to-follow steps. Show your audience how to create anything from homemade candles to custom wall art.
Quick Tips and Hacks: Share short videos featuring handy tips and tricks for making crafting more straightforward, such as organizing supplies or using everyday items creatively.
Before and After Transformations: Showcase the dramatic difference between the start and end of a project, such as furniture makeovers or room renovations.
Behind-the-scenes: Give a glimpse into your crafting process, showing the planning, materials, and sometimes the bloopers.
Craft Organization Hacks: Help viewers conquer craft supply chaos with clever storage and organization tips.
Suggested Hashtags
#DIY (22.7M posts)
#Crafts (2.6M posts)
#Handmade (14.1M posts)
#Decor (3.1M posts)
4. Beauty and Skincare
Beauty enthusiasts flock to TikTok for makeup tutorials and skincare tips. This niche offers endless possibilities for creative content. Beauty-related videos continue to gain traction on the platform with the rise of "skinfluencers" and makeup artists sharing their expertise.
5. Life Hacks
Have you ever noticed how the people around you seem to be running around like crazy in the hustle and bustle of their lives? That is why the life hacks niche on TikTok is all about these ingenious solutions that simplify everyday tasks. Whether you’re a pro at finding clever shortcuts or just love sharing valuable tips, the Life Hacks – best TikTok niche offers endless opportunities to engage with a broad audience and make their lives a little bit easier.
What Kind of Content Works Best?
Money-Saving Hacks: Offer tips on saving money on groceries, travel, or everyday expenses. Life Skill Hacks: Teach viewers how to tie a tie, fix a leaky faucet, or master a simple DIY project.
Household Tips: Provide hacks for cleaning, organizing, and maintaining a home efficiently, like using vinegar for cleaning or repurposing old items for storage.
Parenting Hacks: Share creative solutions for busy parents, such as quick meal ideas, educational activities for kids, or organizing family schedules.
Office and Work-from-Home Hacks: Tips for setting up an efficient home office, improving focus and productivity, or organizing digital files and emails.
Suggested Hashtags
#LifeHacks (3.3M posts)
#TipsAndTricks (1.6M posts)
#Useful (1M posts)
#Hacks (1.3M posts)
6. Fitness and Wellness
With health consciousness on the rise, fitness content is in high demand. Share workout routines, nutrition advice, and wellness tips. The #fitness hashtag has over 39B views, indicating the massive interest in health-related content on TikTok.
7. Gaming
The gaming community is massive and passionate, making it a hotbed for viral content on TikTok. Plus, with the gaming community being so active and supportive, your chances of going viral are sky-high. There are many ways to share your experiences, funny fails, and epic wins with the world. So, dust off your controller, hit record, and see if you can’t be the next gaming superstar on TikTok!
What Kind of Content Works Best?
Struggles We All Face: Compile relatable moments every gamer experiences, like grinding for hours, connection issues, or rage-quitting after a frustrating loss.
Gameplay Highlights: Share exciting or funny moments from your gaming sessions. Capture epic wins, fails, or unexpected events that showcase your gaming skills and personality.
Tips and Tricks: Offer valuable advice and strategies for popular games. This can include beginner tips, advanced tactics, or hidden secrets that help players improve their gameplay.
Game Reviews and Recommendations: Create short reviews or recommendations for new and trending games. Highlight the key features, pros, and cons, and share your experience.
Tutorials and How-Tos: Provide step-by-step tutorials for challenging game levels, missions, or achievements. Break down complex tasks into easy-to-follow instructions.
Live Streaming Snippets: Share clips from your live streams on platforms like Twitch or YouTube. Highlight interesting interactions with viewers, intense gameplay moments, or humorous incidents.
Gaming Challenges: Participate in or create your gaming challenges. Encourage your followers to join and share their attempts, fostering a sense of community and engagement.
Suggested Hashtags
#GamingOnTikTok (11.1M posts)
#Videogames (6.2M posts)
#GamingSetup (1.3M posts)
#Playtogether (969.6K posts).
8. Education and Learning
Educational content thrives on TikTok. Offer study tips, explain complex topics, or share interesting facts to engage curious minds. The platform's short-form video format is perfect for bite-sized learning, making educational content entertaining and informative.
9. Technology and Gadgets
In this day and age, who doesn’t love keeping up with the latest tech trends and ogling over the newest must-have gadgets? This niche is an absolute goldmine for going viral on TikTok. Why, you ask? Well, let me tell you – the sheer excitement and curiosity around new tech is enough to have people scrolling endlessly, double-tapping, and sharing like there’s no tomorrow. So, if you’re looking to tap into a niche that’s engaging, easy to create content for, and prime for going viral, the ‘Technology and Gadgets’ route might just be your golden ticket.
What Kind of Content Works Best?
Unboxing: Share the excitement of unboxing the latest gadgets and tech products, showcasing their features and first impressions.
Tech Reviews: Provide in-depth gadget reviews, highlighting their pros, cons, and overall performance.
Gadget Comparisons: Compare different gadgets and technologies, explaining their differences and helping viewers choose the best option for their needs.
Tech Hacks: Share creative hacks for enhancing gadgets' functionality, such as improving battery life or optimizing device performance.
Live Demos: Host live demonstrations of new gadgets, answering viewer questions and showcasing real-time usage.
Suggested Hashtags
#Tech (2.7M posts)
#Technology (1.8M posts)
#Gadgets (602.8K posts)
10. Animation and Digital Art
Visual storytelling is powerful on TikTok. The #Art hashtag has 73.4M posts, showing the popularity of creative content. From short animations to digital art tutorials, this niche allows creators to showcase their artistic skills and inspire others.
11. Product Reviews
The product reviews niche is a goldmine of content that captivates audiences and increases views.
Think about it
Who doesn’t love learning about the latest must-have gadgets, beauty must-haves, or game-changing home goods? Exactly! Product reviews tap into a universal human interest, making this niche a perfect fit for TikTokkers of all backgrounds.
12. Fashion and Style
Fashion trends spread quickly on TikTok. Share outfit ideas, styling tips, and fashion hacks to attract style-conscious viewers. With many users turning to TikTok for fashion inspiration, this niche offers excellent potential for individual creators and brands.
13. Book Recommendations and Reviews
People are always on the hunt for their next great read. Are you an avid reader looking to share your literary passions? Or perhaps you’re simply someone who loves discovering new books and can’t wait to tell everyone about them? If so, the “Book Recommendations and Reviews” niche on TikTok might be your ticket to social media stardom.
What Kind of Content Works Best?
Short Book Highlights: Think of 60-second clips that tease the plot, share your thoughts on the characters, or highlight your favorite quotes.
Book Hauls: Show off your recent book purchases or library finds and share your excitement about your next reading.
Author Spotlights: Highlight the works of specific authors, discussing their writing style, notable books, and why you recommend them.
Book vs. Movie: Compare books to their movie adaptations, discussing differences, strengths, and weaknesses.
Suggested Hashtags
#BookTok (34.1M posts)
#Reading (3.7M posts)
#BookReview (654.3K posts)
14. Comedy and Humour
Funny content always has viral potential. Create skits, parodies, or relatable humor to make your audience laugh. Comedy is a universal language on TikTok, with humorous videos often crossing cultural and linguistic barriers.
15. Nature and Scenery
This is one niche that’s practically built for viral fame. Everyone will get lost in the breathtaking beauty of the great outdoors. Creating this kind of content on TikTok couldn’t be easier. You only need a camera, a keen eye for natural wonder, and creativity. Your viewers will press that share button faster than you can say “wanderlust!”
What Kind of Content Works Best?
Time-Lapse Videos: Capture the beauty of nature in motion with time-lapse videos. Whether it’s a sunrise, sunset, or blooming flowers, these videos show nature’s processes in a captivating way.
Scenic Walks: Take your viewers on scenic walks through forests, parks, mountains, or beaches. Pair these clips with relaxing music or natural sounds to enhance the experience.
Wildlife Encounters: Share your encounters with wildlife, whether it’s a curious squirrel, a majestic deer, or colorful birds. These videos highlight the diversity and beauty of animal life in natural habitats.
Nature Sounds: Create videos that focus on the sounds of nature, like rustling leaves, flowing water, bird songs, or the gentle hum of insects. These soothing sounds can be incredibly relaxing and are perfect for ASMR content.
Suggested Hashtags
#Nature (30.8M posts)
#Landscape (2.3M posts)
#Naturelover (2.5M posts
#Scenery (2M posts)
16. Personal Finance and Investing
Financial literacy content is gaining traction. Offer budgeting tips, investment advice, and money-saving hacks. With many young users seeking financial guidance, this niche provides valuable information in an accessible format.
17. ASMR
The ASMR (Autonomous Sensory Meridian Response) niche is a fantastic way to go viral and is suitable for everyone.
What Kind of Content Works Best?
Whispering and Soft Speaking: Whispering and soft speaking are fundamental ASMR triggers that create a calming and intimate experience. These sounds can elicit a strong ASMR response, helping viewers relax and fall asleep.
Tapping and Scratching: Tapping and scratching sounds are common ASMR triggers that produce rhythmic, soothing noises. These sounds can be made with various objects, providing a variety of auditory stimuli.
Eating Sounds (Mukbang): Eating sounds, also known as Mukbang, can trigger ASMR for many people. The sounds of chewing, sipping, and crunching can be very satisfying and relaxing.
Suggested Hashtags
#ASMR (30.2M posts)
#Satisfying (19.1M posts)
#Relax (9.7M posts)
#Asmrsounds (3.5M posts) #Calm (1.7M posts).
18. Sustainable Living
Eco-conscious content resonates with many users. Share tips for reducing waste, sustainable products, and green living ideas. As environmental awareness grows, this niche offers opportunities to educate and inspire viewers to make more sustainable choices.
19. Travel and Adventure
You know, TikTok's Travel and Adventure niche is seriously having a moment right now. I mean, what’s not to love? Who doesn’t get a little thrill from watching someone explore a breathtaking destination or try their hand at an adrenaline-pumping activity? It’s the kind of content that begs to be shared – and TikTok users can’t seem to get enough of it.
What Kind of Content Works Best?
Travel Tips and Hacks: Provide valuable travel tips and hacks that can make trips more manageable and enjoyable. This can include packing tips, budget travel advice, or tips on finding the best local spots.
Day in the Life: Create “day in the life” videos that showcase a typical day in a beautiful or exotic location. Highlight the food, activities, and unique aspects of the destination.
Adventure Activities: Document your participation in adventure activities such as hiking, surfing, skydiving, or scuba diving. These high-energy videos can be thrilling and inspiring for viewers.
Travel Vlogs: Combine storytelling with travel by creating videos documenting your journey. Share your thoughts, experiences, and tips to engage your audience personally.
Time-lapses and Hyperlapses: Use time-lapse and hyperlapse techniques to condense more extended scenes into short, captivating clips. This is perfect for showcasing busy markets, changing landscapes, or beautiful sunsets.
Suggested Hashtags
#Travel (46.5M posts)
#Adventure (5.7M posts)
#TikToktravel (16.2M posts)
20. Music and Dance
TikTok's roots in music make this niche evergreen. Create or participate in dance challenges, share music tips, or showcase your talents. Music-related content continues to be a core part of TikTok's identity, with many songs going viral through the platform.
21. Minimalist Living
Minimalist Living content is inherently relatable and accessible. Whether you’re sharing tips on sustainable fashion, minimalist home tours, or the art of conscious consumerism, your audience is primed and ready to engage.
What Kind of Content Works Best?
Minimalist Challenges: Participate in or create minimalist challenges like the 30-Day Minimalism Game or a week-long digital detox. Encourage your followers to join in and share their progress.
Daily Routines: Share your daily routines that incorporate minimalist principles. This could include a morning routine, a cleaning routine, or a self-care routine focused on simplicity.
Minimalist Meals: Provide recipes and meal prep ideas emphasizing simplicity and minimal ingredients. Show how to create healthy, minimalist meals that are easy to prepare.
Sustainable Living: Combine minimalism with sustainability by sharing tips on reducing waste, choosing eco-friendly products, and living a more environmentally conscious lifestyle.
8 Content Ideas for TikTok Videos
1. Stitching Your Way to TikTok Fame
A stitch video is a TikTok format where you take a clip from someone else’s video and add your spin. Maybe you react to what they said, give your take on the topic, or even try out a hack they shared. It works so well because you’re tapping into a video that is already getting attention. If the original clip starts trending, your stitch has a good chance of riding that wave — especially if you bring something new or interesting to the conversation.
Don’t stitch without adding value to the original content (more information, more context, your opinion, etc.), even if that value is simply creative humor, like the two above. Some more reasons stitch videos perform well: Viewers already connect to the original video and are more inclined to comment, like, and share your stitch. That early burst of engagement signals to TikTok’s algorithm that your content is worth promoting to a broader audience.
Stitching is inherently participatory. When you add your take to a trending clip, you join an ongoing conversation and help fuel it. This can encourage others to stitch, duet, or respond, creating a chain reaction that boosts virality. Video-icon Stay consistent: Ensure the original clip has some relevance to your brand (if not, there is some shock value that may be good or bad) and always offer a unique perspective that adds value.
2. ASMR: The Soothing Content Trend
You may have seen a TikTok video in which the creator speaks in a low, relaxing voice or in which they don't talk, but every other sound is amplified. This is known as ASMR. ASMR stands for Autonomous Sensory Meridian Response. It's the tingling sensation you might feel on your scalp or down your neck when you hear something soothing, like whispering or gentle tapping. ASMR videos are designed to trigger this feeling, which is why they work well for relaxation and why this content is enjoyable.
Here are more reasons these types of video content perform well: It often drives repeat engagement from viewers who find it relaxing. The ASMR community is active. Viewers frequently interact in comments and share their experiences, which helps spread the content further. ASMR videos have high shareability potential, which helps to boost their reach organically. Video icon Invest in high-quality audio: ASMR is all about sound so a good microphone can make or break your video. Use a binaural or 3D microphone to create an immersive experience that makes viewers feel right there with you. Also, keep background noise to a minimum—crisp, clean sounds are key to triggering that perfect ASMR sensation.
3. Challenge Videos Will Help You Go Viral
Challenges are a massive part of TikTok culture — one of the easiest ways to go viral if the challenge is compelling enough. For example, you may have heard of or even participated in the #savagelove or Chipotle’s #guacdance challenge. TikTok challenges can happen naturally or be brand-driven. An organic challenge starts when one creator does something extraordinary, and others jump in, creating a ripple effect.
On the other hand, companies launch branded challenges with a custom hashtag to promote a product or campaign. One thing is clear: Jumping on a challenge can help you trend for a few reasons. It exposes your company to a broad audience, mainly when you use the challenge hashtag. TikTok may feature your content in its trending tab or directly in users’ For You pages, increasing your visibility.
As more users hop on the challenge, TikTok tends to push the videos further, amplifying reach and engagement. Video-icon Create the best challenges for social media: Only join challenges that align with your values. Don't hop on random challenges solely for the sake of trending on social media platforms. If you choose a challenge that you don’t understand the meaning of, it may do more harm than good.
4. Get Ready With Me
A "Get Ready With Me" (GRWM) video on TikTok is simply hanging out with your audience while getting ready for something — whether it’s work, a night out, or running errands. It is a fun and casual way for brands to connect with their audience by showing a product in action — without making it feel like an ad. Why this type of video performs well: It feels real and relatable — like a friend giving a recommendation. It encourages engagement — users love to comment on choices and routines. It shows your product in a natural setting, making it more appealing. Video icon: Plan your story out. Instead of saying, "Here’s our new product," tie it into a story. For example, a beauty brand could have a creator say, "I need my makeup to last all night—let’s see if this setting spray can handle it."
5. Day in the Life Videos
Day-in-the-life videos give your audience a behind-the-scenes look at your business, removing the curtain on what goes on. Usually, an employee takes the lead (though sometimes you’ll see customers doing so, too!) to share an unfiltered glimpse into daily life at your company. It’s a great way to showcase the hard work that goes into creating and delivering top-notch products. It also helps you build a stronger, more authentic connection with your audience.
Day-in-my-life videos perform well because they feel real, relatable, and binge-worthy. They tap into a mix of curiosity, storytelling, and TikTok’s algorithm to keep users watching and sharing. Specifically, these videos: Encourage engagement — especially comments — as followers ask questions and share their routines. Video icons tend to have longer watch times, signaling to TikTok that the audience finds the content valuable. Video icons should be authentic and personal. They should feature actual employees, daily challenges, or unexpected moments. The more genuine, the more likely users will connect and share.
6. Go Live on TikTok
TikTok Live allows brands to connect with their audience in real time. Instead of posting a video and hoping people engage, you’re having an active conversation — answering questions, showing off a product, or just vibing with your community. This strengthens your relationship with your audience, often translating into tangible benefits like increased sales and conversions. Live streams are rising in terms of video trends this year! You can even go live with other creators or brands.
Here’s how going live on TikTok can help your content go viral and boost your profile: TikTok promotes live streams on the For You page, notifications, and even in followers' feeds. This means you’re reaching people beyond your existing audience! TikTok tracks how long people stay on your content. Since live streams keep followers watching longer, this signals to TikTok that your content is valuable, which can boost your future videos.
Viral moments from a TikTok Live can be clipped, reposted, and shared, giving you extra exposure. You've got to love content repurposing! Video-icon Keep these things in mind for your live: Your TikTok Live should be relaxed and conversational, as if you’re chatting with a friend. Keep the energy up, use interactive features like polls or Q&A, and remember to respond to comments in real time to build a connection. Be attentive to your live audience.
7. Tutorials and Demos
TikTok is built for bite-sized content. Tutorial videos tap into this, so they perform well on this social media platform. You can create tutorials for anything — from feature explainers to tool hacks. What matters most is that the audience feels like they’ve learned something new and practical in the shortest time. After all, you’re likely helping them solve problems and showing them exactly how.
Tutorials trend on TikTok because they’re optimized for shareability. If one person finds the information you shared valuable, they’ll likely reshare it to people in their network — on and off the social media platform. Another reason this type of video performs well is that TikTok’s algorithm prioritizes videos with high watch time and completion rates. A well-paced tutorial keeps followers hooked until the end so they don’t miss a step.
Some people re-watch to follow along, boosting engagement even more. You can combine tutorials with trending sounds or challenges to increase your chances. Tutorials often lead to organic interactions, especially comments. You can create video responses to these comments, leading to a content and engagement loop. Video-icon Create a compelling hook: Start with a catchy hook to grab attention within the first few seconds, then dive straight into the tutorial. Keep it short, simple, and valuable.
8. Lip Syncing Videos
Lip-syncing is a simple yet effective way to include TikTok trending sounds. You can combine it with other content formats—like tutorials—to make your video educational and fun. Lip syncs are trendy because they typically use trending sounds. They are also more likely to appear on users’ For You pages, gaining mass exposure. Here are more reasons for their virality: The simplicity and humor of lip syncs make them perfect for reshares, duets, and stitches, increasing visibility and engagement.
Users will likely recreate lip-syncs, making them trend. There is a lot of flexibility with lip syncs. You can make an audio or music clip that is relevant to your company in many ways. Let your creativity shine here. Video-icon Don’t forget your audio or music clip! Pick a popular or trending sound to capitalize on current trends, maximize visibility, and ensure the audio or music clip makes sense for the story or moment you’re portraying. Remember to use trending hashtags to boost your reach.
Related Reading
• How to Check TikTok Analytics
• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early
• Hottest TikTok Trends
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Related Reading
• How to See Trending Sounds on TikTok
• TikTok Analytics Tools
• Best Faceless TikTok Niches
• TrendTok Alternatives
• TikTok Songs
• TikTok Creative Center
• How to Go Viral on TikTok
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