Does TikTok Have Robust Analytics + How To Leverage It

A day doesn’t go by without new TikTok trends emerging. From the outside looking in, it might seem creators are simply hopping on the latest viral TikTok video ideas for fun. But for many brands and businesses, this is just a means to an end. They’re hoping that by partaking in the latest TikTok trends, they’ll be able to reach a wider audience and get more eyes on their content. 

To do this, they must create quality videos that will resonate with their target audience and boost their performance on TikTok.  Analytics can help with this. The better you understand what makes specific TikTok videos perform well, the easier it will be to create your own. This guide will explore whether TikTok’s analytics are robust enough to help you achieve your goals, such as quickly identifying trends to go viral.

Virality analysis tool, developed by the team here at Virlo, is a valuable resource that can help you reach your objectives. This tool lets you spot trends and uncover insights about TikTok videos to help you create content to capitalize on trends.

Table of Contents

• Does TikTok Have Robust Analytics?

• Importance of TikTok Analytics

• How to Leverage TikTok Analytics in 3 Ways

• How to See TikTok Analytics

• Go Viral with Virlo's Virality Analysis Tool

Does TikTok Have Robust Analytics?

Overview: What’s the Big Picture of Your TikTok Analytics? 

On the Overview tab, you can see the number and growth rate of: 

• Likes, comments, and shares of your content

• Videos you’ve shared

• Followers you’ve gained

Digging deeper into the available metrics, in the Overview tab, you can see over a 7, 28, or 60 period or a custom date range your: 

• Video views: This is how many views your videos have received in the selected period. 

• Profile views: This shows the number of profile views over a certain period, which can help you identify the type of content driving people to your profile. The vast options for date ranges are great for seeing the impact of a viral video on your content performance. 

Content: What Are My TikTok Videos Doing? 

Next is the Content tab, which shows more specific information about your published TikTok content. You’ll see views for the nine videos you posted in the last seven days. Note that content metrics are only available for the previous 7 days. 

You’ll also get a quick look at whether you posted the same, more or less content than the previous 7 days. The "Trending videos" section shows the top nine of your videos with the fastest growth in views over the past 7 days. 

• Average watch time: This is the average time people spend watching your video. You can compare this to the average length of your videos to understand if you need longer or shorter videos. 

• Total play time: This is the total watch time of all the users who came across your video. 

• Video views by section: See how people discover your video, whether from your profile or if it appeared on their For You feed. 

• Video views by demographics: You can also get insight into the gender, ages, and locations of your video viewers. 

Followers Who Are Following Me on TikTok? 

Here, you can view detailed insights about your followers. Understanding your follower demographics and how they engage with your content can help you develop and deliver better content. 

• Total followers: You can see the total number of accounts that follow you in a figure and bar graph. 

• Net followers: The number of new followers minus those that unfollowed over a selected period. 

• Gender: A chart sorting the percentage of your followers by gender. 

• Age demographics: A breakdown of your followers by age group. 

• Top countries and cities: This section highlights the top five countries and cities your followers are in. 

• Most active times: You can see the times your followers are most likely to view your content using this graph. This is a valuable part of your TikTok analytics as you can schedule your TikTok content in advance. 

TikTok LIVE Analytics: What Can I Learn from My TikTok LIVE Analytics?  

The TikTok LIVE tab directs you to the LIVE Center. If you’ve hosted any live videos in the past 7 or 28 days, you’ll be able to see: 

• Total views: The number of viewers for your live videos. 

• Total time: The time you’ve spent hosting live videos. 

• New followers: TikTok users who began following you during a Live session. 

• Top viewer count: The highest number of live video viewers at one specific time. 

• Unique viewers: Viewers who watched your live video at least once (even if a viewer replays it, they are counted only once). 

• Diamonds: Virtual gifts that users may send you – a great way to monetize your TikTok content. 

• Viewer ranking: This shows which of your viewers have shared the most gifts and watched most of your Live sessions.

Importance of TikTok Analytics

Analyze Brand Mentions in Audio

A TikTok analytics tool can analyze the video content on the platform to identify mentions of your brand. It extracts video audio data and transcribes it into text to determine how often your business name is mentioned. This insight can help you understand public sentiment towards your brand and make informed decisions about improving your products and services.

Capture Text Overlays

Many TikTok videos feature text overlays, providing additional context and enhancing viewers' experience. Using a TikTok analytics tool, you can extract insights from these overlays to measure the effectiveness of your brand's marketing campaigns. Analyzing the engagement and response to these text overlays allows you to gain valuable feedback and make informed decisions about your marketing strategies.

Identify Brand Names and Logos

In addition to analyzing brand mentions, TikTok analytics tools can also help identify your brand's name and logo when they appear in videos. This feature lets you understand how frequently your brand is visually represented in user-generated content. Monitoring brand logo appearances can help you gauge the effectiveness of your branding efforts and identify areas for improvement in your customer reach.

Monitor Brand-Related Hashtags

Using the right TikTok analytics tools, you can track and monitor the usage of hashtags related to your brand. This invaluable insight allows you to understand the context in which your brand is used and how it relates to various aspects of your business. By identifying relevant trends and areas of success, you can tailor your content strategy and improve your customer engagement.

Predict Sales

A fundamental advantage of utilizing TikTok analytics tools is their capacity for social listening. Monitoring user preferences, interests, and feedback, these tools help you gain genuine insights into your brand. Armed with such valuable data, you can accurately predict and anticipate sales. This proactive approach enables you to optimize your business operations, improve efficiency, and enhance the impact of your marketing efforts.

Monitor Sponsorships

TikTok analytics tools are instrumental in monitoring the performance of influencers you sponsor. This monitoring allows you to evaluate the effectiveness of influencer partnerships and assess their adherence to your brand standards. Ensuring your brand image is protected and maintained correctly can reinforce positive customer sentiments and boost your brand reputation.

Evaluate Influencers' Effectiveness

Influencers play a crucial role in modern advertising. However, monitoring and evaluating their performance is vital to determine whether they effectively promote your brand. TikTok analytics tools enable you to assess the impact and sentiment surrounding these influencers. By understanding the audience's perception of your influencers, you can make informed decisions about future brand collaborations and reinforce positive brand sentiments.

Improve Targeted Content

When utilizing TikTok analytics tools to analyze your brand insights, you gain a deep understanding of your target customers' expectations. You can identify their hobbies, interests, preferences, and values. Armed with this valuable information, you can craft content that resonates with your target audience's desires, thus improving the conversion rate and ultimately increasing sales.

What is Virlo and How Can It Help You Go Viral on Social Media? 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Related Reading

• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• How to Find Your Niche on TikTok
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How to Leverage TikTok Analytics in 3 Ways

1. Analyzing Key Metrics to Improve Your TikTok Video Performance  

The analytics dashboard offers multiple metrics to track your TikTok videos. Start with video views, which show how often your video has been viewed. Tracking which videos gain the most views helps you understand what content resonates with your audience. Next, look at the engagement rate. This metric reveals how captivating your content is by calculating the likes, comments, and shares relative to views. Finally, monitor your follower count to see how your audience is expanding. This growth helps you assess past performance and inform your future content decisions. 

2. Identifying Audience Preferences for Improved TikTok Content  

The Followers section of your TikTok analytics provides demographic data about your audience, including age, gender, and location. Understanding your audience is key to creating content that they find appealing. For instance, if the analytics show a significant percentage of followers from a specific age group or location, tailor your content to their interests and cultural nuances. Use this information to brainstorm new ideas and themes for your videos. 

3. Optimizing Your Posting Schedule to Increase TikTok Video Engagement  

Another valuable insight from TikTok analytics is the Activity of your followers. Check when your followers are most active on the platform and schedule your posts accordingly. Posting at peak times can increase your video’s visibility and engagement rates. Experiment with different times and analyze the performance to determine the best posting schedule for your content.

Related Reading

• How to Check TikTok Analytics
• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early
• Hottest TikTok Trends

How to See TikTok Analytics

How to Access TikTok Analytics from Your Mobile Device

You can access TikTok analytics from your mobile device. To do so, follow these steps. First, open TikTok and tap the profile icon in the bottom right-hand corner. Next, tap the three vertical lines in the upper right and click TikTok Studio or Business Suite. Tap Analytics. This will open a menu in TikTok with the TikTok Studio tab at the top. You can see post views, net followers, and Likes in TikTok Studio. You can also see engagement metrics for your latest post in the Analytics section at the top of the screen. Tap View All to see more metrics. 

How to Access TikTok Analytics from Your Desktop Computer

You can also access TikTok analytics from your desktop computer. Start by logging into your account by going to TikTok.com. If you are already logged in, you can also go to tiktok.com/tiktokstudio/analytics to access your analytics. Once on the TikTok homepage, hover over your profile icon, then select View Analytics. This will display your analytics dashboard. Alternatively, you can choose Business Suite from the dropdown menu when you hover over your profile icon. This will take you directly to the Analytics section of your account.

Go Viral with Virlo's Virality Analysis Tool

TikTok analytics is the built-in data that tracks and reports how your content performs on the platform. You can find your views, likes, comments, shares, and metrics. You can also see how many of these interactions came from a user’s For You Page — a key source of virality. TikTok breaks down these analytics further to help you understand who your audience is, how they found your content, and what videos they’ve watched of yours before. Keeping track of your TikTok analytics can help you create better content and grow your audience. As you gain more followers, your analytics will become more robust, and you’ll be able to spot trends to help you create the content your audience wants to see. 

What is Virlo and How Can It Help You Go Viral on Social Media? 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

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