How Do I Get More Views on TikTok in 22 Simple Ways

TikTok is a crowded space. You might have an excellent idea for a video. But, if it doesn't grab people's attention and get them to stop scrolling in less than three seconds, no one will ever see your content. That's just a sad fact about TikTok that everyone wants to ignore. Instead, we must focus on making videos that get more views within the first few seconds.

This post will help you learn how. First, we'll explore TikTok video ideas that attract attention. Next, we'll introduce you to a powerful tool that will help you achieve your goal of getting more views on TikTok. 

Table of Contents

• Importance of TikTok Views

• How Do I Get More Views on TikTok in 22 Simple Ways

• Should You Buy TikTok Views

• 10 Best TikTok Niches for High Views

• Go Viral with Virlo's Virality Analysis Tool

Importance of TikTok Views

Boost Your Visibility and Reach on TikTok with Video Views  

TikTok views represent the number of times users watch your videos. This number is crucial for increasing your visibility and reach on the platform. When more people watch your TikTok videos, it helps you get noticed by a larger group of viewers. This means your ideas, talents, products, services, or messages can reach many more people than before.  Also, your new viewers can be inspired to share your videos with others, spreading your content even further. This increased visibility can lead to more followers and opportunities, making TikTok a powerful platform for individuals to gain popularity and influence.  

Monetization Opportunities on TikTok  

Like many social media platforms, TikTok offers opportunities for individuals to make money. Those interested in making money on TikTok can join the Creator Fund and get paid for the content that they create. Brands sometimes also partner with popular individual creators to promote products while they pay them for these partnerships. Brands sometimes also partner with popular individual creators to promote products while they pay them for these partnerships. Some creators even get sponsorships, where companies pay them to mention their products in videos. These opportunities help individual users monetize their skills, creativity, and popularity on the platform.  

Boosting Brand Awareness on TikTok  

TikTok’s viral nature makes it easy for businesses and brands to become popular. When a business video goes viral, it can reach millions of people in a short time. This helps companies to get noticed and build more awareness. Also, brands can spread their messages easily and quickly, whether it's a service announcement or product demo. This makes communication between businesses and their target audience easier.  

Marketing and Advertising on TikTok  

Businesses can also see if their TikTok marketing works by looking at how many people watch their videos. More views usually mean more people are interested. They can also see if viewers like and share the videos, showing whether they find them interesting or helpful.  By tracking these metrics, businesses can determine what videos work best and make changes to get even better results.

How Do I Get More Views on TikTok in 22 Simple Ways

1. Use Virlo for Enhanced Engagement

Virlo is an AI-powered trend analysis platform that helps short-form video creators understand how to engage viewers and go viral on TikTok. The tool combines creator insights with advanced analytics to identify optimal posting times, successful video/audio combinations, and winning content patterns to help your videos stand out on TikTok. Virlo takes the guesswork out of content strategy, allowing you to navigate TikTok’s ever-changing algorithms and boost your chances of going viral.

2. Post Consistently for Better Visibility

To improve your odds of gaining views on TikTok, post regularly to help keep your content in circulation. The TikTok algorithm prioritizes active accounts, so posting consistently can boost your chances of appearing on users’ For You Pages. Aim to upload at least a few videos each week, and as your follower count grows, maintain a regular posting schedule to keep your audience engaged.

3. Add Hashtags to Your Content

Hashtags exist on nearly every social media platform to categorize, tag, and search for content. Well, TikTok is no different. TikTok hashtags are used similarly but can also be used for trends and challenges. Using hashtags in TikTok captions can help even more users discover your content and boost your view count. However, you need to be strategic about your hashtag use. Ensure you’re using hashtags relevant to your content and popular, ensuring you can generate some reach from your hashtags. 

Here are a few key ways to find the best hashtags to get more TikTok views: 

• Pay attention to your competitors' hashtags. 

• Use a third-party tool like TikTok Hashtags to find popular tags. 

• Take advantage of TikTok’s autocomplete features to find hashtags. 

• Browse through the For You Page to discover trending hashtags. 

• Search TikTok’s Creative Center to find product-related tags in your industry.

4. Keep Videos Short

TikTok became popular because it was the first social network to go all in on short-form content. At the time, Instagram and Facebook were both in their infancy and didn’t have algorithms that heavily weighed short videos. But you must lean into short-form content to get more views as a TikTok creator. That is why the platform has a minimum video length of three seconds. Shorter videos help capture people’s attention while increasing your view count quickly. 

If it's brief, there’s a good chance of people watching the entire video, which bumps your completion rate (a key ranking factor in TikTok’s algorithm that helps you reach even more people). Plus, if the video loops back to the beginning after those 10 seconds are up, it’ll count as two video views—even if they come from the same person. Even if you have a perfect take, you should still use a TikTok video editor to cut your footage down. Remove long silences, pauses, and false starts. These things alone can easily shave 10 seconds off any video.

5. Participate in Trends

Stay up to date on viral TikTok trends by watching content on your For You page or checking the platform’s Trend Discovery tool. Put your spin on trending topics or layer popular audio clips on top of your videos to engage with trends while furthering your brand message.

6. Create a Multi-Part Series

If you’ve created a video that’s performed well, use that to your advantage. Make it a multi-part series by coming up with more content of a similar nature. For example, the Morning Brew team created a single video translating words into corporate speak. Their audience loved it, so they started creating more of the same types of videos with the same theme and format. TikTok allows users to create playlists that are perfect for putting together a video series. You can even add all of the parts of each series to a list, making it easy for users to view all similar videos within one single feed. 

A few ideas for different playlists and content themes include Customer showcases and testimonials. Product demos and how-tos. Reaction videos. Reply videos. Q&A videos featuring your audience. “Tip of the week” videos. All of the above provide opportunities to both educate and entertain viewers. Given how much TikTok leans into the concept of “edutainment,” this strategy can effectively get more TikTok views. If you find that a series gets traction, continuing your momentum and making similar content makes sense.

7. Use Trending Sound Effects

Some of the most recognizable sound bites from the last few years originated on TikTok. Users can turn their audio into a TikTok sound for other creators. Sound effects also have their own results page. Anyone can click a sound and see a library of other creators’ videos that use that sound. If you choose a popular sound, the chances of someone viewing this page are higher—immediately giving you a wider pool of people who could choose to watch your TikTok video.

8. Post Engaging Content

A high engagement rate proves that people care about your content, which can lead to algorithmic promotion. Post content that captures the viewer’s attention and inspires them to leave a comment. Incorporating questions into your content creates opportunities for more engagement.

9. Know Your Target Audience

If you’re wondering why your views are low on TikTok, maybe it’s time to think about why your content isn’t hitting. Pop quiz: who’s your target audience? Knowing your customers and who you’re trying to reach on TikTok can help you create content they want to see. When you create content your target audience enjoys, they will be likelier to engage with it, share it with their friends, and follow your account. And all of the above leads to even more views. Start by creating a customer persona. 

Put together a profile of who you’re trying to reach—primarily when using social media data. This can give you an understanding of which types of content each persona would be interested in consuming. For example, are your customers looking at reviews? Are they looking up answers to questions or specific pain points? This is where doing research related to TikTok keywords can be a huge help, especially as the platform leans increasingly into its search features. 

TikTok’s keyphrase autocompletes can give you many ideas about your industry and customer pain points to create content that gets views and ranks for keywords. Next, analyze your competitors. What are they posting? Better yet, which of their posts gets the most views and engagement? How can you incorporate similar strategies with your audiences? Then, start creating! Cater your content to your specific audience. And adjust your content strategy based on their reception.

10. Team Up with a TikTok Influencer

TikTok paved the way for content creators to make money from social media. Instead of receiving a sponsorship deal, contact popular influencers in your niche and team up with them to increase your TikTok views. Joe Bowab put this into practice when creating a TikTok strategy for his ecommerce brand Lobster Anywhere. He collaborated with Chuck's Flavor Train, a creator with over 2.5 million TikTok followers, to produce this video that Chuck posted to his own TikTok account. 

“I actively research the current influencers that are getting popular with their food videos,” Joe says. “Collaborating with them is like building a bridge towards a wide range of target audiences who could be interested in your page too. This increased my online presence and helped to engage with more people worldwide.” 

Influencers don’t have to have millions of followers to make it a worthwhile collaboration. Creators with just 10,000 loyal followers might hang on to every word their favorite influencer says. Should you create a post with them, have them tag you in their post, or reply to their comments in a video, you could piggyback on their audience and double the number of views you typically get.

11. Prioritize Video Quality

Make sure that your video content is sharp, clear, and well-lit. Create videos with a direct takeaway, whether it’s valuable information or a funny anecdote viewers can share with their friends. As Timm explains on an episode of Shopify Masters, it’s essential to ask yourself, “What is the purpose of this? Is it delivering value to somebody?” Users are likelier to share or save content that teaches them something valuable or provides advice.

12. Find the Best Times to Post on TikTok

Posting at the correct times can also ensure better odds of your audience seeing your content. According to our data, the best times to post on TikTok include Tuesdays from 4 to 6 p.m., Wednesdays from 9 to 11 a.m., noon, 2 to 6 p.m., Thursdays from 9 to 11 a.m., and 2 to 6 p.m. Fridays from 4 to 6 p.m. However, these times can change by industry and by brand. 

Other variables also impact TikTok views and whether the algorithm picks up your content. Rather than stick to one-size-fits-all advice, it’s essential to experiment with different publishing frequencies and schedules. To find your best times to post, pay attention to your TikTok analytics and when your audience will most likely be online. Then, schedule your TikTok posts accordingly.

13. Stitch or Duet Viral Videos

Has your creative health run dry? Don’t pressure yourself to brainstorm TikTok video ideas from scratch. The platform has a built-in tool to repurpose content already on the platform—even if you aren’t the original creator. It’s a great way to produce new videos with low effort. Head to the TikTok Discover page to find popular videos with a high engagement rate. If you can put your spin on the content or respond to the creator, use one of these features to repurpose it: 

Stitch

This places the original clip at the front of your TikTok video. It’s better if the original video has a strong hook or if you want to continue the creator’s train of thought and add your two cents. 

Duet

This option shows the original video and your content side-by-side. It’s often used to react to something since viewers can see both clips simultaneously. Not only can these features help you piggyback on content that’s already popular, but they can help you produce videos more quickly. The more videos you have, the more chances you have of going viral on TikTok.

14. Write Accurate Descriptions

A well-written video caption tells the algorithm what your content is about and can help spark engagement. For example, include a prompt that encourages viewers to leave a comment. Include relevant keywords to help your content appear in search results.

15. Cross-Promote Your Videos

Rather than look for a TikTok view trick, consider how a bit of cross-promotion can go a long way. For starters, share your TikTok videos on other platforms to spread the word further. You can easily share them on Instagram Stories or repurpose TikTok videos as Instagram Reels or YouTube Shorts. Consider also sharing links to your TikTok videos on X (formerly known as Twitter) to cast a wider net. Beyond that, don’t be shy about promoting your TikTok presence across additional channels. Consider where else you can encourage your TikTok presence and videos, such as your marketing emails or product pages.

16. Add Humor to Your Videos

There’s a reason why “Try not to laugh” challenges are amongst the most viral videos you’ll find on social media. Humor is a powerful tool—one you can use to hook people and convince them to keep watching your TikTok videos. Jess Quinlan, content creator and social media manager for Toast Weddings says: “My best advice for a creator who wants to increase views and go viral is just to try your best to create content that makes people smile. 

“People are constantly scrolling through socials just desperate for a boost of serotonin, and all it takes is a short funny piece of content to get them to crack a smile and tap the like button,” Jes says. “All of the media surrounding us these days can be really heavy, so I think a little chuckle can go a long way.”

17. Build a Community

Create a loyal community and establish trust with your audience. For maximum engagement, take the time to respond to comments and like positive replies, and respond to constructive negative comments thoughtfully to show that you appreciate feedback. Interacting with your followers increases the chances they’ll comment on a video again. As Timm puts it, “I just want you to know me, trust me, know my background, know that at least a general high-level understanding as to why I would be telling you this.”

18. Create Videos from TikTok Comments

If someone comments on a video with a question, you can reply with a text comment or a new TikTok video. Doing the latter creates a link from the new video to the old. Those interested in seeing what the comment stemmed from will watch the original video, gaining even more views. As you can see in this brand example, you can use this tactic to announce or highlight products I’m promoting. The social team used this comment to showcase the product’s aesthetics in a way that got solid views and entertained the brand’s audience.

19. Recreate Your Own Popular Videos

TikTok analytics is home to a wealth of information about your previous videos. Take some time to comb through your catalog and pick out qualities that your top-performing TikTok videos share. “While consistency is vital, prioritize quality content. Virality often happens unexpectedly. Focus on creating great content. Refine your strategy based on audience feedback.” —Joe Bowab, founder and CEO of Lobster Anywhere. Let’s put that into practice and say you have 50 TikTok videos. Those with the most views all have a voiceover. In that case, adding voice-overs to most new videos would make sense. They’re proven to engage your target audience, so you’re creating content your audience likes by replicating them.

20. Optimize Your Account

A complete profile page is a requirement for the TikTok Creator Rewards program, so take the time to create an eye-catching profile. Write a short bio explaining who you are and the content you create. Using keywords in your bio can help users discover your account. Choose a clear profile picture that expresses your personality and sets the tone for your page.

21. Experiment With New Video Formats and Styles

Experimenting is crucial on TikTok, as the algorithm and the ranks in the FYP change rapidly. You can’t post the same types of content repeatedly and expect more views. There are plenty of details, big and small, to play around with for any given video, including Video lengths (sub-15 seconds vs. 30+ seconds vs 1+ minute videos), Voiceovers vs no voiceovers, Music versus trending audio, and Content featuring customers vs. brand-generated videos. Another significant detail to experiment with is less polished content. 

Many brands make the mistake of going overboard with editing and making their content feel too produced. Notice that most viral TikTok content is raw and off-the-cuff, like this example. That’s no coincidence. This detail is even more critical for branded accounts with less reach. You may be surprised at what works and what doesn’t. You’ll never know until you create it. This relates to our previous tip on keeping a good posting frequency with diverse content.

22. Add Captions and Subtitles

TikTok captions are automatic text that appears beneath your video to translate the words being said into words on a screen. They can be used to increase views because studies have shown that video captions help people remember content. And if a TikTok user remembers your content, they have a better chance of returning for more. Subtitles are similar, but rather than being auto-generated by the app, they’re baked into the video. Subtitles also make your videos more accessible. When you add subtitles to TikTok videos using Descript, people who open the app with their sound off, speak a different language, or are hard of hearing can engage with your content.

Related Reading

• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How to Find Your Niche on TikTok
• TikTok Competitor Analysis

Should You Buy TikTok Views

The Dangers of Fake Engagement

When you purchase TikTok views, especially from cheap services, your engagement is often from bots or fake accounts. This means your views were not legitimately earned, which can hurt your account in several ways. Videos with thousands of TikTok views but few likes, comments, or shares indicate fake engagement, and this discrepancy is easy for both users and brands to spot.

Trust Issues – Users Can Tell When You’re Fake

If your audience finds out that you bought TikTok views, they may lose trust in you as the authenticity of your content is called into question. This can lead to a decrease in genuine followers, and brands may avoid working with you. 

Algorithm Consequences – The TikTok Algorithm Likes Real Engagement

The algorithm promotes content that genuinely resonates with users. The platform tracks interactions such as comments, shares, and view duration. If you purchase likes, especially from bots, your video may gain TikTok views but little else in terms of actual engagement. Here’s how the system reacts to such activity:

Suppressed Reach

The platform can detect irregular engagement patterns, like spikes in TikTok views, without corresponding interaction. When this happens, the platform may limit the reach of your future content, showing it to fewer users. Your account could be shadowbanned in severe cases, meaning your videos are not displayed to new users or in the FYP. If the platform suspects repeated or significant violations, your account could be suspended or permanently banned, leaving you without access to your hard-earned followers and content. When you buy TikTok views, this becomes a constant threat. 

Compromising Your Account’s Security

Some services that offer fake TikTok views may ask for sensitive information, such as your username or even your account password, putting your account at risk of hacking or misuse. Even if they don’t require this information, third-party access to your account through low-quality services can violate the platform’s terms of service, leading to security vulnerabilities. 

What is Virlo and How Can It Help You Go Viral on Social Media? 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Related Reading

• How to Check TikTok Analytics
• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early
• Hottest TikTok Trends

10 Best TikTok Niches for High Views

1. Food

One of the most popular TikTok niches is–yep, you've guessed it–food. Indeed, it's not all that surprising - everyone needs and loves food, and there are many opportunities for content creation. Choosing the food niche is easy, but picking your sub-niche is slightly tricky. Popular food sub-niches include food challenges, cooking hacks, cooking techniques, meal prep ideas, food reviews, and more. 

If you pick something like meal prep ideas, consider who your target audience is. Is your target audience those who work full-time jobs, lead busy lifestyles, and struggle to fit in the time to cook every evening? If so, this information will influence the meals you create for TikTok. For example, your main content focus would be making quick and easy meals to cook in under 20 minutes. Ensure you stay on top of trends, such as the 'Lazy Girl Dinner' trend, and use these hashtags to get more views on your videos. 

2. Travel

There are many different ways to create your content for this particular niche. Travel TikTok offers the audience an escape, whether to a tropical beach in the Maldives or an adventure in Iceland. Wherever in the world you are — you can create travel content. Some popular video styles are destination recommendations, things to do/see, places to eat, and hidden gems. If you love to travel, this could be the perfect niche for you to cash in on. Sometimes, all it takes is an aesthetic video of the view while traveling to get your videos viral! By leveraging trends, popular sounds, and hashtags like #TravelTok, you can increase your visibility and grow your following while opening doors to brand partnerships, sponsored trips, and other monetization opportunities.

3. Product reviews

Filming product reviews on TikTok is a popular niche in today's ultra-consumerist world. As a product reviewer, you can focus on specific items, from tech gadgets and beauty products to home essentials. TikTok's bite-sized video format allows you to show the key features of products quickly and to the point. You can establish yourself as a reliable voice in your chosen product category by offering honest and unbiased reviews. This authenticity is crucial as it builds credibility with your audience, making them more likely to trust your recommendations. You can attract a dedicated audience with shared interests by specializing in a specific product type.

4. Book recs

#BookTok is a hugely popular niche on TikTok, with 35.5 million videos associated with the hashtag. If you're a bookworm, this niche could be perfect for you. The BookTok hashtag is a highly active and engaged community where creators review and recommend books to other avid readers. You may love to read books on self-improvement or prefer to read non-fiction. Whichever genre you choose, there's a community for you to cater to! Some BookTok creators even create their book clubs–once they've established a following–where they, along with their followers, read and discuss books. Complete and utter wholesomeness if you ask us.

5. Workout and fitness

The workout and fitness niche on TikTok is another incredibly popular space on the app. It's extremely popular because of its short–yet engaging–video content that offers quick and effective workout routines, fitness tips, and motivational stories, appealing to a broad audience looking for accessible health and wellness information. A sub-niche to focus on could be at-home workout routines, HIIT workouts, yoga routines, and effective workouts in 30 minutes. You could also branch into the health side, giving meal prep ideas and healthy snacks on the go.

6. Dancing

Ah, the dancing routines. This is how TikTok first burst onto the scene, and the dancing and choreography niche hasn't gone anywhere. You either love or hate it — but there's no denying the potential the dance niche still holds on TikTok. If you've got the moves, this may be worth dipping your toes into. It's time to grab those dancing shoes!

7. Fashion content

New fashion trends come daily; sometimes, keeping up is hard! The fashion niche on TikTok will never leave you short on content ideas. From offering styling advice, fashion inspiration for the seasons, or outfits fit for the workplace, the options are endless. Other types of fashion content that are growing in popularity include thrift shopping, sustainable shopping recs, and how to upcycle your old clothes. One of the most popular types of fashion content currently is 'hauls.' This is where you show the items you've bought and include a try-on so others can see the quality and how the garments fit before buying them themselves.

8. Beauty and skincare

The beauty and skincare niche is still booming on TikTok. Try offering makeup tutorials, product reviews, and beauty hacks that appeal to an audience eager to stay on top of the latest TikTok trends and the best products. Beauty and skincare reviews are helpful for your audience, who might be hesitant to spend their hard-earned money on a particular product without knowing how well it'll perform. This is where you step in! Reviewing trending skincare and beauty products is helpful to your target audience and makes you visible to brands who could reach out to you to review their products or show how you would use them in your routine. 

If you have your private-label skincare brand, it's the perfect opportunity to showcase your excellent products and sell them to your followers! By delivering valuable, relatable, and visually appealing content, you can carve out a strong presence in TikTok's beauty and skincare niche, building a community of engaged followers and exploring various monetization avenues.

9. Lifestyle and wellness

Supliful is your best bet if you’d like to sell and promote private-label health supplements for your lifestyle and wellness TikTok niche. You can cater to diverse nutritional needs, from multivitamins to overall health boosters. Supliful enables you to design unique supplement labels and packaging, ensuring your products resonate with your brand identity. You can then use TikTok to market your supplements as a part of your everyday wellness routine. Include them alongside your healthy eating tips to feel your best or as part of your self-care day routine.

10. Gaming

Gaming is an excellent option as a faceless TikTok niche. Not everyone loves showing off their faces online, and that's cool, too. To take advantage of the gaming niche on TikTok, first and foremost, you need gaming skills, duh! If you love gaming, why not make a few dollars by uploading videos of you in gameplay or sharing hacks for particular games? The gaming niche has a highly engaged audience, so there's the potential to gain traction quickly and build a loyal audience. 

What is Virlo and How Can It Help You Go Viral on Social Media? 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Go Viral with Virlo's Virality Analysis Tool

TikTok virality is not just about luck. There are specific characteristics that can make a TikTok video go viral. For example, the more creative and unique a video is, the better. Similarly, videos that contain elements of surprise and grit go viral. Finally, TikTok rewards consistency, so posting regularly and staying on top of trends will help your videos get more exposure and improve the odds of virality.

How to Get More Views on TikTok: The Basics

To get more views on TikTok, start by optimizing your profile. Choose a clear profile picture and write a catchy bio that tells users what content they can expect from you. Next, create a few videos and post them to your profile before you start promoting your TikTok account on other platforms. This will make your account look more legitimate and encourage users to follow you for more content instead of landing on an empty page. Finally, use trending sounds and hashtags to boost visibility. 

What is Virlo and How Can It Help You Go Viral on Social Media? 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Related Reading

• Best TikTok Niches
• How to See Trending Sounds on TikTok
• TrendTok Alternatives
• TikTok Analytics Tools
• Best Faceless TikTok Niches