20+ Hottest TikTok Trends You Must Try

Stuck on TikTok video ideas? You’re not alone. With so many trends, figuring out where to start when crafting your next viral TikTok can be challenging. But turning to the hottest TikTok trends for inspiration can help you create content that performs well and gets you noticed on the platform. 

In this blog, we’ll reveal the hottest TikTok trends and how to use them to get your next TikTok video viral quickly.

Virlo’s virality analysis tool can help you find trends that will go viral quickly. Our tool analyzes TikTok trends and identifies the ones that will work best for you, ensuring you can create content that matches your style and goals.

Table of Content

• Benefits of Using TikTok Trends

• How to Find TikTok Trends in 6 Ways

• 20+ Hottest TikTok Trends You Must Try

• How to Leverage TikTok Trends

• Go Viral with Virlo's Virality Analysis Tool

Benefits of Using TikTok Trends

Boost Your Brand Visibility on TikTok with Trends

TikTok trends help brands increase their visibility on the platform. Participating in a trend can reach a wider audience and position your brand as a leader within your industry. TikTok trends are particularly popular with younger users. So, by creating content around a viral trend, you can boost your appeal with this key demographic. Participating in trends can also help you attract new followers and engage with your existing audience. 

Fuel Engagement with TikTok Trends

Many TikTok trends involve challenges or dances that encourage user participation. By developing content focused on these trends, brands can improve user engagement and interaction. For instance, people are more likely to comment on, like, and share videos that are relevant to current events. So, jumping on TikTok trends could help your marketing reach go viral. 

Create Buzz Around Your Business with TikTok Trends

TikTok trends are often accompanied by hashtags, which can help create buzz about a business or campaign. Companies can generate excitement and interest in their products or services by developing a branded hashtag and encouraging people to participate in the trend. 

Show Off Your Brand Personality with TikTok Trends

TikTok trends often feature unique and humorous content, which can help brands showcase their personalities and connect with audiences in a fun and engaging way. 

Stay Relevant by Using TikTok Trends in Your Marketing

TikTok trends are constantly evolving, with new ones emerging every day. By keeping up with the latest trends and incorporating them into your marketing strategy, you can help your brand stay current and connect with your audience meaningfully. 

Increase Brand Recognition with TikTok Trends

Creating TikTok-inspired content can help businesses boost their brand identification. When consumers encounter a brand that is relevant to the latest trend, they form a positive association between the brand and the trend, improving brand recall and recognition. 

Connect with Younger Audiences Using TikTok Trends

TikTok has quickly become a go-to platform for younger users, with the bulk of its audience aged 16 to 24. By leveraging TikTok trends, businesses can engage with a younger demographic and foster brand loyalty. 

Go Viral with TikTok Trends

TikTok trends have the potential to go viral and reach millions of users quickly. By participating in the hottest TikTok trends, businesses can improve their chances of going viral and gaining substantial brand exposure.

How to Find TikTok Trends in 6 Ways

1. Use Virlo to Find TikTok Trends 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

2. Explore TikTok’s “Explore” Page

TikTok’s Explore page is an excellent tool for spotting trends and staying up-to-date with the latest viral content. Here are a few tips to help you navigate the Explore page like a pro: Keep your eyes peeled for the Explore tab. This is where you’ll find the most popular videos and hashtags. It’s a great place to start if you’re looking for inspiration. Explore the different categories: Trend discovery is divided into various categories, such as “Fashion,” “Beauty,” and “Food & Drink.” 

Click on each category to see the trends currently making waves in that area. Look for patterns: As you scroll through the Explore page, you might notice specific themes or styles that are popping up repeatedly. These are likely trends that you can incorporate into your content. Remember, TikTok trends can come and go in the blink of an eye, so it’s essential to stay alert and keep your finger on the pulse. 

3. Discover TikTok Trends in the Creative Center

The Trend discovery feature in TikTok’s Creative Center is an excellent resource for identifying trends and keeping up with the latest developments. Here are some suggestions for making the most of this tool: 

Select the country your target audience resides in

This is where you’ll find the viral content on TikTok for that particular location. Click on it to see a list of TikTok’s latest and hottest trends. 

Follow the trail of hashtags.

Look at the creator's hashtags if you encounter a video that catches your eye. Those hashtags are part of a more significant trend that you can tap into. 

Filter out creators by their follower count and likes

Creators with a big following are often at the forefront of new trends and can give you a good sense of what’s popular on the platform. This can give you a sense of how much traction a particular trend or piece of content gets. 

Get creative

Once you’ve found a trend that catches your eye, look at those and set aside some budget for video production for social media. 

This will give you a better idea of how people interpret the trend and what content resonates with audiences. Remember, TikTok is all about having fun and being creative, so don’t be afraid to experiment and try new things. 

4. Keep Tabs on Trending Hashtags 

Hashtags are a great way to track emerging trends and conversations. Look for hashtags gaining momentum, even if they’re not mainstream. 

5. Watch Pop Culture for TikTok Trends 

Pop culture indicates what will be popular in the coming months. Keep an eye on music, movies, and TV shows to see if any emerging trends are starting to take hold. 

6. Look for Patterns in Social Media Data 

Social media platforms are a treasure trove of data, and by analyzing engagement rate and search data, you can get a sense of what topics and themes are on the rise. 

Related Reading

• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• How to Find Your Niche on TikTok
• TikTok Competitor Analysis

20+ Hottest TikTok Trends You Must Try

1. The GRWM Trend is Here to Stay  

Get ready with me (GRWM) videos let your audience in on your process of getting ready for the day. This ongoing TikTok trend is especially popular among makeup artists, beauty enthusiasts, and fashion creators. In a GRWM video, you showcase your morning routine while incorporating products from a brand or sponsor. This trend is significant for beauty companies looking to partner with TikTok influencers to promote their products. Other businesses can also put their spin on the trend, like in the example from Yeti.  

2. #TiktokMadeMeBuyIt  

TikTok is overflowing with creators showcasing products they’ve found and bought thanks to TikTok. Often, this content is tagged with the popular hashtag #tiktokmademebuyit. Many small businesses use TikTok to advertise, and if a product goes viral through hype or positive product reviews, it can be a game-changer. 

Using the hashtag for product videos can also help increase your brand's visibility. Products that provide some kind of “life hack” or that strike a chord with Gen Z tend to take off under this trend. This trend is also a great way to gather user-generated content for your brand, as the hashtag often features gushing testimonials from genuine customers.  

3. Femininity and #Coquette  

Among the broader themes predicted by TikTok in 2024, this trend revolves around femininity. Also known as the #coquette trend, this hashtag returns videos of girly moments featuring bows and pastels. This trend aligns with related fashion trends like the return of the ballet flat.  

4. Food Challenges and #FoodTok  

Food challenges have long been a part of the TikTok content mix, from the extreme spicy food challenge of 2023 to the more current rock-paper-scissors food challenge. While these challenges come and go quickly, one thing remains constant: #foodtok is a subculture of TikTok, and users can’t get enough. As a food brand, consider getting more niche with your hashtags if you can find specific trends that pertain to your products. Here’s how Olipop used #drinktok to share this educational drink recipe post.  

5. Trending Sounds  

Sound will always drive memes and trends on TikTok, whether driven by a big album release or stitched from a trending video. Beat drops, sound clips from films, and popular songs can all go viral on the platform. Here are two brand examples using 2024 trending sounds. Sol De Janiero hopped on the #hellosharks trend, a format that used the Shark Tank theme song alongside a plea to the TV show’s hosts and investors. 

And, after the release of Taylor Swift’s latest album, the founder of XXL Scrunchie added her take to a Swiftie trend using the song lyrics, “I cry a lot, but I’m so productive.” If you’d like to use a trending song or sound in your video content, follow these instructions: From the mobile app, click into a video that uses the sound. Tap the circle in the bottom right corner to see the sound. Tap Add to Favorites to save the song for later, or use this sound to create content now.  

6. Self-Growth, Inner Beauty, and #Hopecore  

This year, TikTok predicts trends related to inner beauty and strength. This trend will see more video content about self-growth, wellness, healing, and moments of self-transformation. Among these, the hashtag #hopecore is appearing more frequently. 

This wholesome trend is all about messages of hope and encouragement. Rather than a physical transformation, these focus on a spiritual glow-up. Wellness and self-care brands can hop on this trend by featuring products genuinely.  

7. Subcultures and Niche Communities  

As with other social media platforms and sites like Reddit, TikTok has its subcultures. Niche trends emerge across hashtags like #booktok, #foodtok, #filmtok, and #anime. Celebrities like Oprah are jumping on the #booktok trend, one of the most popular niche communities for 2024. Here’s her #booktok content celebrating LA independent bookstore Lost Books.  

8. Delulu Trend Signal  

Delulu, Gen Z slang for delusional, emerged as a mainstream TikTok trend in 2023. And it’s not showing signs of slowing. TikTok identified #delulu as a trend spotlight for 2024. This trend refers to users posting overly optimistic takes on hopeless scenarios. “Delulu is the solulu,” as in “delusion is the solution,” is another term attached to this trend.  

9. TikTok Challenges  

Challenges have long been part of social media content, inspiring some apps’ most memorable moments. As early as 2014, the ice bucket challenge took hold of Facebook, and YouTube’s controversial Kylie Jenner lip challenge raised safety concerns among parents in 2015. From lighthearted to downright dangerous, TikTok challenges pop up daily on the platform. Participating in these as a business means assessing if it’s appropriate for your brand. 

Here’s an example of a company’s take on a TikTok trend that aligns perfectly with the brand. A 2024 trend, sometimes called the Blue Monday or the punching trend, is a battle-style trend that sees two people “fight” over opposing ideas or preferences. This is how activewear brand All Fenix tried the trend.  

10. Dance Trends  

Dance routines and choreography have been at the core of the app’s video content since the beginning. Influencers like Charli D’amelio and Addison Rae have built millions of careers on viral dance trends. While dances on the app move in and out of fashion quickly, they’re generally easy to participate in, and businesses can find creative ways to add a brand spin. Footwear brand Crocs took this one step further by partnering with Japanese dance troupe Avant Gardey to create dance content for its brand page.  

11. Memes and Pop Culture Trends  

Pop culture hot takes thrive on TikTok, often becoming trends as others weigh in on the drama or become memed. Take 2024’s Kendrick Lamar and Drake beef, where users explained the artists’ diss tracks. In early May, #drake and #kendrik lamar topped the hashtag charts. By next week, however, the TikTok drama will move elsewhere. 

As a business, using TikTok to stay on top of pop culture trends can help you stay relevant and understand your audience’s preferences. Remember to use trends and memes only if they have the right tone and topic for your brand. 

Be sure the trend is still active lest you appear out of touch. Here’s how shoe brand Vessi used a popular clip from TV’s I Think You Should Leave to demonstrate product features. In this video from Scrub Daddy, the brand took part in Jojo Siwa mania, using much-mememed makeup from her latest album and Jojo audio.  

12. Fit Check  

Want to show off your #OOTD (outfit of the day)? Post a fit check! Show off your style and become a fashion inspiration by wearing something unique or putting your spin on what’s trending in the fashion space. This trend is perfect for designers and clothing brands to reveal new collections. Other fashion trends have spun off from this one, too. For example, Megababe founder Katie Sturino uses her platform to share outfit ideas and inspiration for plus-size bodies using the hashtag #supersizethelook.  

13. ASMR  

ASMR (autonomous sensory meridian response) trends continue to be popular on TikTok and other video platforms. This content serves as entertainment and stress relief for those who find ASMR soothing. There are many ways to put a spin on this for your brand. For example, restaurant-quality Asian seasoning brand Omsom shared the satisfying noises of a team member sizzling spicy noodles. Even pet food brands have jumped on the trend, as shown in this video from Spot & Tango.  

14. Nostalgia and Retro Trends  

Nostalgia is vast on TikTok, from recreating ’90s high school aesthetics to Gen Z kids gawking at their parents’ ’80s dance moves. Brands and creators share embarrassing or relatable nostalgic content about school days, emo trends, past fashion trends, old-school music, and more. It will find an audience on the app if it was popular 10, 20, or 30 years ago. Decade-specific fashion trends like Y2K or 60s-inspired makeup looks are also popular.  

15. POV (Point of View)  

This long-standing TikTok trend includes videos presenting a point of view that reflects a particular character or situation. For example, you might post a video from the POV of your strict parent, a nervous backseat driver, or a dog on a walk. These are usually humorous takes and can be adapted to any situation, making this trend ideal for brands looking to show personality.  

16. Pack an Order With Me  

TikTok users love watching small business owners pack orders on social media. These videos often have high design aesthetic and even ASMR qualities. Or they humanize a brand with a behind-the-scenes view of a frenzied fulfillment process. For example, the home décor business Tarta Gelatina shares order packing videos highlighting the brand’s attention to design and detail.  

17. Autumn Vibes  

As summer officially ends, fall aesthetic is making rounds on TikTok. Decor, sounds, and products, users are showing off what autumn means to them. For example, baker julii.fnz shows off her latest bundt cake using Nordic Ware's products.  

18. Cozy Gaming  

TikTok creators are getting ready to hibernate for the winter, with cozy games as the days get shorter. Creators are showing off how they turn in early to play some of their favorite games like Stardew Valley and Animal Crossing.  

19. Micro-Storytelling  

Micro-storytelling involves creators crafting short, impactful stories in under a minute. The trend captures attention immediately, resonating with users who seek relatable moments in a busy online environment. This format appeals to creators and brands alike, providing a fast-paced, engaging way to share personal or humorous stories, product insights, or relatable experiences that spark conversation in the comments.  

20. Transformation Videos  

These videos focus on “before and after” moments involving makeovers, home renovations, or creative processes. Transformation videos are satisfying because they provide a sense of closure. By the end of the video, viewers feel like they’ve experienced a journey with a tangible result, which leads to higher engagement and shareability.  

21. Duet Reactions  

TikTok’s duet feature allows users to film themselves alongside another creator’s video, offering commentary, adding context, or responding humorously. This feature has led to a collaborative trend where creators riff off each other’s content, building community engagement and adding layers to the original message. It’s also an excellent way for new creators to gain traction by engaging with popular videos.  

22. Photo Dump  

The photo dump trend on TikTok brings a fresh spin to casual photo sharing, letting users upload a series of candid or themed photos that capture memories from an event, a week, or even a mood. Unlike perfectly curated Instagram posts, photo dumps embrace authenticity, showing real moments that resonate with audiences. 

This trend has exploded because it’s relatable—each photo dump feels like flipping through a friend’s scrapbook. For brands, it’s an ideal way to connect with audiences on a more personal level, offering an unpolished, behind-the-scenes look into their day-to-day lives.  

23. How-To Skits  

How-to skits add a playful twist to tutorials, blending step-by-step guides with humor and creativity. Creators use skits to break down complicated tasks into fun, easy-to-follow scenes that feel more like mini-shows than traditional tutorials. Whether it’s cooking, crafting, or organizing, the comedic approach keeps viewers engaged from start to finish. 

Brands can tap into this trend by creating entertaining “how-to” content that showcases their products lightheartedly. This transforms typical demonstrations into memorable moments that viewers enjoy and remember.  

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today's fast-moving social environment.

How to Leverage TikTok Trends

Get in Touch with Trends

TikTok is ever-changing, with new trends popping up daily. According to TikTok, trends are “nebulous.” They’re often fun, short videos that go viral and include specific actions, songs, video effects, or hashtags. TikTok trends take off quickly and can also fade just as fast. This means brands need to act fast and be ready to jump on trends as they arise.   

Brands can thoughtfully engage with TikTok trends by aligning them with their values and target audience. For instance, while a dance trend might not make sense for brands in the restaurant industry, they can incorporate the very popular food review or cooking trends.   

Brands must choose trends that resonate with their business and creatively integrate them into their content strategy. Keeping up with the latest trends can be difficult, so select a point person or two responsible for identifying TikTok trends and choosing which ones make the most sense for your brand to join. This selective approach ensures relevance and authenticity while maximizing the impact of their TikTok presence.  

Use User-Generated Content  

TikTok is also an excellent place for incorporating user-generated content. Eighty percent of consumers say UGC (photos, reviews, comments) highly impacts purchase decisions, 8.7x more than influencer content and 6.6x more than branded content. While your brand can post videos from its account, it also helps to have others post about you. 

For instance, collaborating with TikTok influencers can help brands reach a larger audience and leverage their credibility to promote their products or services. Additionally, you can look for customers who have shared positive videos about your products or services and re-share their content. Similarly, you can find customers who have left helpful reviews about your brand and see if they'd be willing to co-create a TikTok video or participate in one from your brand's accounts.  

Develop a Regular Posting Schedule  

Stay active on TikTok by posting consistently. Consistent posting helps maintain audience interest and keeps your brand visible on users' feeds. According to TikTok, you should post between one and four times daily. While that number seems like a lot, you can keep some of your videos simple and to the point. Furthermore, you can start smaller with one post per day or every other day and ramp that number up as you get a process down and know what performs best.  

Create Short and Snappy Content  

The average TikTok user spends 95 minutes on the app daily. TikTok capitalizes on peoples’ short attention spans. So, how will your brand stand out from all the other videos? Keeping your videos concise, entertaining, and to the point gives your brand a better chance of standing out.   

Ensure Posts Are Authentic  

On TikTok, authenticity is key. As mentioned above, users are scrolling through content for a long time. If your brand isn't true to itself, users can see through this. Embrace your brand's unique voice and personality to connect with users authentically. Not everything on TikTok needs to be super polished. With TikTok, you can loosen brand guidelines. Remain credible, honest, and trustworthy, but don’t be afraid to be quirky!

When selecting UGC and influencers, choose people who make sense for your brand. Don't go after someone just because they have a large following. Again, users will be able to spot the lack of authenticity.

Related Reading

• How to Check TikTok Analytics
• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early

Go Viral with Virlo's Virality Analysis Tool

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

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