12 Best TikTok Analytics Tools

Consider this: You post a TikTok video with a few views, shrug it off, and move on. You post another, and it gets a few more views, but you're still not satisfied. You keep posting even as the numbers continue to climb, and while you're happy to see the attention, you can't shake the feeling that something's off.

If you're serious about TikTok, you don't want just to get lucky with a video—you want to go viral. The problem is, going viral feels random, and it kind of is. But there's an industry of TikTok Analytics Tools that can help you make sense of the chaos, find trends, and develop TikTok video ideas that will resonate with your target audience. In this guide, we'll outline how these tools work and how they can help you achieve your TikTok goals. One tool worth mentioning upfront is Virlo’s virality analysis tool. This TikTok analytics tool helps you uncover what's trending on TikTok right now so you can find relevant TikTok video ideas to help you go viral fast.

Table of Contents

• Importance of TikTok Analytics

• How to Check TikTok Analytics

• 12 Best TikTok Analytics Tools

• How to Leverage TikTok Analytics

• Go Viral with Virlo's Virality Analysis Tool

Importance of TikTok Analytics

Boost TikTok Performance with Analytics

TikTok analytics tools enable you to track metrics like views, likes, favorites, and comments. Analyzing these metrics lets you see what's working and what isn't with your posts and campaigns. At Hootsuite, we love experimentation and believe you should constantly test new things, especially on ever-changing platforms like TikTok. Your TikTok analytics will help you identify the winning and losing experiments so you can confidently choose what to scale up.

Spot Trends Early with TikTok Analytics

Trends are an excellent way for brands to find success on TikTok. The hard part is noticing them early enough to have time to produce content and a relevant brand tie-in. Luckily, TikTok’s Creative Center provides insights about trending hashtags and songs. Combine that with your account analytics to set your content up for success.

Tailor Your Content for Your Audience 

TikTok analytics provide direct insights into who is viewing and engaging with your content, including demographics and interests. You can use this data to shape your content for your audience. Ellis recommends "[using] TikTok’s demographic and psychographic data to understand who’s engaging with your content. This will help you create more targeted and relevant posts." 

Optimize Your Content Calendar 

By analyzing which types of content perform best with TikTok analytics, you can focus your content calendar on the formats, themes, and trends that drive the most engagement. 

Measure ROI with TikTok Analytics 

TikTok analytics tools allow you to measure business metrics like brand awareness, sentiment, and sales. You can use these metrics to determine the ROI of your organic campaigns, TikTok influencer marketing, and other collaborations. By tracking the results of your TikTok campaigns, you can allocate resources more efficiently and ensure accountability from your partners.

Related Reading

• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• How to Find Your Niche on TikTok
• TikTok Competitor Analysis

How to Check TikTok Analytics

Getting Started: Accessing Your TikTok Analytics on Mobile and Desktop

To check your TikTok analytics, you first need a TikTok Pro account. This will give you access to business or creator accounts, which offer analytics. Here’s how to access your TikTok analytics. On mobile, open the app and navigate to your TikTok profile (in the bottom right-hand corner). Click the icon in the top right corner, click Creator Tools, then select “Analytics.” On your desktop, visit tiktok.com/analytics. You should be presented with the page below. Note that you can only access your analytics this way if you’re logged in to your TikTok account. Otherwise, you'll have to log in, hover over your profile image and select "Business Suite".  

12 Best TikTok Analytics Tools

1. Virlo: Optimize Your TikTok Strategy with Viral Trend Analysis

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

2. TikBuddy: Your Go-To TikTok Analytics Tool for Influencer Marketing

TikBuddy is a comprehensive TikTok analytics software that simplifies brand and agency influencer marketing and campaign management. With a focus on transparency and data accuracy, TikBuddy provides tools to identify creators, track influencer campaigns, and measure results in real time. Whether you’re scouting talent, managing collaborations, or analyzing performance, TikBuddy streamlines every aspect of influencer marketing on TikTok.

Key features

• Influencer discovery: Quickly find the right TikTok creators with intelligent filters. TikBuddy allows you to search by categories, style, and brand fit, ensuring you connect with influencers who align with your goals.

• Real-time TikTok tracker: Monitor real-time video performance and TikTok data analytics for influencer campaigns. Instantly access metrics like video views, social media engagement, and follower growth to gauge success.

• Daily creator rankings: Access TikTok creator rankings, which are updated daily by region or globally. This feature helps identify trending influencers and rising stars across multiple categories.

• Growth and TikTok performance analysis: Evaluate influencers' audience growth and engagement trends to choose creators with genuine and high-impact followings. Avoid fake followers or low-performing profiles with reliable metrics.

• Content inspiration: Discover trending videos, audios, and hashtags to fuel video marketing ideas. TikBuddy provides insights into hotspot content that resonates with TikTok audiences, giving your campaigns a creative edge.

• Multi-account management: For agencies or Multi-Channel Networks (MCNs), TikBuddy simplifies managing multiple accounts, tracking TikTok account analytics, and adjusting strategies for each client.

3. Pentos: Analyze TikTok Trends to Boost Your Content Strategy

Pentos is a tool that analyzes TikTok trends and measures account performance. The tool tracks hashtags, users, songs, topics, and trends. It will help you monitor competitors and measure progress over time. Pentos will help you gain valuable insights into your TikTok performance and optimize your social media strategy accordingly.

Key Features

• Trend Graph: Visualize trending topics and track their performance over time.

• Trending Songs: Identify popular tracks to enhance your content’s engagement.

• Competitor Analysis: Monitor competitors’ performance and benchmark your strategy.

• Hashtag Tracking: Analyze hashtag popularity and discover high-performing tags.

• User Insights: Evaluate audience engagement and refine your targeting approach.

4. Shoplus: Discover Product Trends and Go Viral on TikTok

Shoplus provides powerful analytics for TikTok, explicitly designed for sellers, creators, and brands looking to capitalize on emerging TikTok trends. By combining data-driven insights with real-time tracking, Shoplus makes it easier to identify viral content, discover high-potential products, and stay ahead of your competition. This tool provides actionable data for e-commerce businesses, content creators, and marketers to optimize strategies and maximize results.

Key features

• TikTok product trends analysis: Shoplus offers hourly-updated sales data to help you uncover trending TikTok products with high profit potential. By analyzing TikTok e-commerce trends, businesses can craft targeted strategies to capitalize on the hottest opportunities.

• Discover viral content: Leverage the “Viral Video” feature to identify trending videos, music, and hashtags gaining traction on TikTok. This provides endless content inspiration for creators to replicate successful formats and boost engagement.

• Influencer marketing insights: Track influencer performance metrics to make informed collaboration decisions. Shoplus helps brands compare influencer engagement, monitor campaign data, and identify top TikTok creators who align with their business goals.

• Trending hashtag insights: Explore popular hashtags with data-driven insights to identify and leverage TikTok trends that attract your target audience. Shoplus enables you to grow followers and engagement organically by staying on top of trending topics.

• One-click resource-saving: Easily save viral videos, trending sounds, and hashtags with a single click, streamlining the content creation process for TikTok creators.

5. Socialinsider: Get Comprehensive Analytics Across Social Media Platforms

Socialinsider is a comprehensive social media analytics tool that provides insights into social media performance across various platforms, including TikTok. With Socialinsider, you can monitor TikTok accounts, track competitors, and analyze social media campaigns. Regarding TikTok analytics, Socialinsider tracks several key metrics, such as engagement rate, video views, and follower growth. Historical data lets you detect drops or spikes in video views or engagement.

Key Features

• TikTok Profile Analytics – Get detailed insights into your TikTok account’s performance, including engagement trends, audience demographics, and post effectiveness.

• TikTok Video Analytics – Track video-specific metrics like watch time, reach, shares, and likes to understand what content resonates with your audience.

• Campaign Tracking – Monitor the effectiveness of TikTok marketing campaigns, compare results over time, and optimize strategy based on data-driven insights.

• Competitor Benchmarking – Analyze competitor TikTok accounts to see how your content stacks up and identify growth opportunities.

• Historical Data Analysis – Access past performance data to spot trends, predict audience behavior, and refine your TikTok marketing strategy.

6. Exolyt: Uncover TikTok Audience Insights for Targeted Content

Exolyt is one of the best TikTok analytics tools for brands, marketers, and creators seeking to unlock powerful audience insights. With its data-driven features, Exolyt goes beyond surface-level metrics, helping businesses understand their audience’s demographics, behavior, and engagement trends. Whether tracking organic content, monitoring influencer campaigns, or conducting TikTok audience analysis, Exolyt provides the tools to optimize TikTok performance and effectively connect with your target audience.

Key features

• Audience demographics: Gain detailed insights into your audience’s age, gender, and location, helping you tailor content to resonate with your key demographics. This audience analytics on TikTok feature is perfect for fine-tuning targeting strategies.

• Sentiment analysis: Uncover your audience's feelings about your content with AI-powered sentiment analysis. By analyzing user comments and reactions, Exolyt enhances social media measurement, helping you gauge audience perception and identify areas for improvement.

• Social listening: Monitor conversations, trends, and mentions around your brand or industry using Exolyt's TikTok social listening tools. This feature lets you stay ahead of trends and understand the topics your audience cares about most.

• Performance monitoring: Track engagement metrics, including likes, shares, comments, and views, in real time. Exolyt’s advanced tools provide historical data and trend charts, enabling you to measure audience growth and optimize content strategies.

• Influencer collaboration insights: Analyze influencer campaigns with precise audience metrics using an analytics checker. From identifying authentic creators to tracking campaign success, Exolyt helps you maximize the impact of social media on business.

• Real-time data & trends: Exolyt offers real-time access to TikTok trends and hashtags, helping you identify emerging opportunities and optimize your content for maximum engagement.

7. Sprout Social: Manage Your TikTok Account alongside Other Platforms

Sprout Social is a social media tool that includes TikTok analytics among its features. With Sprout Social, you can track and analyze your TikTok performance. You can also use Sprout Social to schedule and publish TikTok posts and respond to comments and messages. Sprout Social can help you manage and optimize your strategy across different platforms, including TikTok.

Key Features

• TikTok management – Schedule, publish, and engage with your TikTok audience.

• Content calendar – Plan and organize posts across multiple social channels.

• TikTok-specific metrics – Analyze video performance, engagement trends, and audience insights.

• Cross-platform integration – Manage TikTok alongside other social media platforms like Instagram, Facebook, and Twitter.

• Automated reporting – Generate detailed reports on TikTok engagement and growth.

8. Keyhole: Get TikTok Hashtag Analytics to Improve Engagement

Yes, Keyhole provides TikTok analytics to help you understand your audience, but it is available only in the most expensive Agency plan. With Keyhole, a social media tool, managers can track hashtags, profiles, and keywords on TikTok. The tool describes recommendations for increasing video views, likes, and comments. Also, it will tell you how often your TikTok videos gain likes and comments. If you are into influencer marketing, Keyhole will help you identify relevant content creators with whom to cooperate.

Key features

• TikTok Hashtag Tracking: Monitor hashtag performance to see which drive the most engagement.

• Profile & Keyword Analytics: Track specific TikTok accounts and keywords to measure trends and competitor performance.

• Engagement Insights: Get data on video views, likes, comments, and shares to optimize your content strategy.

• Influencer Identification: Discover and analyze relevant content creators for potential collaborations.

• Performance Recommendations: Receive AI-driven suggestions to improve engagement and maximize reach.

• Real-Time Monitoring: Access up-to-date analytics to track campaign effectiveness and adjust in real time.

• Custom Reports: Generate detailed reports to analyze trends and share insights with your team.

9. Brands24: Monitor Hashtags to Improve Your TikTok Strategy

Brand24 is a comprehensive AI-powered social listening tool that tracks and analyses hashtags, mentions, and online conversations across various platforms, including TikTok.With advanced social media metrics and real-time tracking, Brand24 helps businesses measure the reach and engagement of their TikTok hashtag campaigns, providing actionable insights to improve marketing strategies. Trusted by thousands of brands globally, Brand24 ensures that no critical mention or trending hashtag goes unnoticed, making it an excellent option for checking TikTok analytics effectively.

Key features

• Hashtag performance metrics: Measure hashtags' reach, volume, and engagement in your campaigns. Brand24 offers detailed insights into how hashtags perform across platforms, helping you optimize your content strategy for better visibility.

• Real-time tracking: Stay ahead with real-time hashtag tracking, allowing you to monitor mentions and trends as they happen. Identify emerging opportunities and act quickly to maximize campaign impact. 

• Audience sentiment analysis: Leverage AI-driven sentiment analysis to understand how your audience feels about your content and hashtags. Segment mentions into positive, negative, or neutral categories to refine your messaging and tailor your strategy to align with specific social media personas. 

• Engagement and reach analysis: Track the impact of your hashtags by analyzing key metrics like reach, likes, shares, and comments. This helps you gauge audience interaction and adjust your campaigns accordingly. 

• Customizable reporting: Generate detailed reports with customizable formats, including PDFs and Excel files. Share insights with stakeholders or teams to ensure data-driven decision-making, making it an essential tool for conducting a comprehensive social media audit.

10. Analisa: Get TikTok Analytics for Profiles and Hashtags

Analisa is a social media analytics tool that delivers real-time insights on profiles and hashtags. It can track hashtags and profiles on TikTok to provide insights into audience demographics, engagement rates, top-performing content, and other social media metrics. Interestingly, the tool detects TikTok influencers that match tracked hashtags, which might be very helpful for marketers looking to extend influencer campaigns.

Key features

• Profile & Hashtag Tracking—Monitor TikTok profiles and hashtags in real time to analyze growth, engagement, and audience insights.

• Influencer Identification – Discover influencers who align with specific hashtags, making finding the right campaign partners easier.

• Engagement Metrics—Access detailed reports on likes, comments, shares, and overall engagement rates to evaluate content performance.

• Audience Demographics – Gain insights into followers’ age, gender, and location to refine targeting strategies.

• Competitive Analysis – Compare multiple TikTok profiles side by side to track trends and identify content strategies that work.

• Historical Data – View past performance metrics to understand long-term trends and optimize future content planning.

11. Sociality.io: Monitor Trends on TikTok with Social Listening

Sociality.io is a robust social media management platform that excels in social listening, helping businesses track keywords, hashtags, and online conversations across platforms like TikTok.It provides a unified dashboard for TikTok to monitor real-time data, analyze sentiment, and derive actionable insights, making it an indispensable tool for marketers, agencies, and enterprises. With its ability to combine engagement, analytics, and listening capabilities, Sociality.io enables brands to stay ahead of trends and respond effectively to audience needs.

Key features

• Comprehensive social listening: Monitor real-time conversations, hashtags, and brand mentions across platforms. Sociality.io’s social listening tools allow businesses to uncover insights and track online buzz relevant to their industry.

• Sentiment analysis: Utilize AI-powered sentiment analysis to categorize mentions as positive, negative, or neutral. This helps brands understand audience perceptions and fine-tune their strategies accordingly.

• Unified dashboard: Manage multiple social media channels from one platform, smoothly integrating publishing, engagement, analytics, and listening features.

• Competitor analysis: To gain a strategic edge, monitor competitors’ activities, including content performance and ad campaigns.

• Customizable reports: Generate detailed analytics and social listening reports in formats like PDF and XLSX to share with stakeholders and optimize decision-making.

12. HypeAuditor: Analyze TikTok Influencers for Your Marketing Campaigns

HypeAuditor is a marketing platform that analyzes TikTok influencers and provides key statistics. The tool presents insights into audience demographics, engagement, videos, and hashtags. Interestingly, HypeAuditor has its own AI-powered Account Quality Score that helps pick authentic and effective campaign creators. Thanks to historical data, you can also observe the profile’s audience growth.

Key features

• AI-Powered Account Quality Score: Identifies authentic influencers and evaluates their effectiveness for campaigns.

• Audience Demographics Analysis provides insights into the age, location, gender, and interests of an influencer’s followers.

• Engagement Metrics: Tracks likes, comments, shares, and overall interaction rates.

• Hashtag & Content Insights: Analyze trending hashtags and content strategies for better campaign planning.

• Growth Tracking: Monitors historical follower trends to detect organic growth versus suspicious spikes.

• Competitor Benchmarking: Compares influencers and their performance metrics to choose the best fit for your brand.

• Fraud Detection: Identifies fake followers and engagement manipulation to ensure campaign authenticity.

How to Leverage TikTok Analytics

Optimize Your TikTok Content with Analytics  

TikTok Analytics allows you to analyze your video performance to understand what appeals to your audience. You can identify high-performing videos and determine what elements to replicate in future content. You can also break down video performance by type to see if your audience prefers educational content, tutorials, or behind-the-scenes looks. This will help you optimize your TikTok strategy to create more content your audience wants to see.  

Know When to Post on TikTok  

TikTok Analytics can help you determine when your audience is most active so you can schedule your posts during peak times. This helps increase the likelihood that your content will be seen and will engage your target audience immediately. In the TikTok Analytics dashboard, you can find detailed information on your followers’ activity times to help you know when to post.  

Research Hashtags and Sounds  

Another way to leverage TikTok analytics is to evaluate which hashtags and sounds are helping your content go viral. You can find specific information on which sounds and hashtags drive engagement on your videos, which you can incorporate into your future posts to boost visibility.  

Get to Know Your Audience  

Use TikTok Analytics to learn more about your audience demographics, such as age, gender, and location. Understanding your audience will help you tailor your content to their preferences and ensure it aligns with their interests and cultural nuances.  

Advanced Data Access with TikTok Analytics API  

Consider integrating the TikTok Analytics API into your business tools for a more in-depth analysis. This allows for automated data retrieval and customized reporting, enabling you to:  

Monitor Performance Metrics

Track video views, likes, comments, shares, and follower growth over specific periods.  

Analyze Audience Behavior

Gain insights into audience engagement patterns, helping you refine your content strategy.  

Automate Reporting

Streamline generating performance reports, saving time and reducing manual effort.  

Related Reading

• How to Check TikTok Analytics
• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early
• Hottest TikTok Trends

Go Viral with Virlo's Virality Analysis Tool

Are you ready to level up your TikTok game? If so, consider using TikTok analytics tools. These apps help you understand how the TikTok algorithm works and provide insights into making your content more appealing to both the algorithm and users. Virlo is a powerful analytics tool that helps content creators go viral on TikTok by analyzing what makes videos successful.  For example, Virlo identifies trending audio, hashtags, and optimal posting times to help craft your next TikTok video.  Using Virlo, you can take the guesswork out of creating TikTok content and improve your odds of going viral. 

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• Best TikTok Niches
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