11 Tips on How to Leverage TikTok Audience Insights
Virlo Team
Feb 18, 2025
Consider you’ve brainstormed a list of TikTok video ideas. You have a solid mix of trends, original concepts, and content that aligns with your niche. But how do you know which ideas will resonate with your audience? That’s where TikTok audience insights come in. By analyzing audience insights, you can get a better idea of what your specific followers like, so you can create tailored content that boosts engagement and gets you on the For You Page. This guide will cover TikTok audience insights, how to find them, and their importance to your creative process. One way to quickly uncover TikTok audience insights is with a tool like Virlo’s virality analysis tool. This tool helps you find trends that boost engagement so you can go viral fast.
Table of Contents
What Is Audience Insights on TikTok?
TikTok Audience Insights is a detailed report that helps you understand the audience engaging with your content on TikTok. The feature pulls data from various sources to give you an overview of who your fans are, what they like, and how to reach more people like them. Understanding your audience on TikTok is crucial to improving your performance on the platform, so let’s break down what TikTok Audience Insights includes.
Audience Insights Pulls Data from a Variety of Sources
TikTok Audience Insights pulls data from several sources to create its reports:
All TikTok Data (Paid & Organic)
This incorporates data from users engaged with paid advertisements and organic content. It encompasses user behavior on the app, the information users choose to provide, and device information.
User Behavior
This involves analyzing user actions such as video views, comments, shares, clicks, and app usage time. These metrics give businesses valuable insights into how users interact with content and navigate the TikTok platform.
User-Provided Information
This includes data users enter when creating a profile, like age, gender, and location (but not everyone fills this out). It adds a more specific demographic layer to understand who your audience is.
What Does TikTok Audience Insight Include?
TikTok Audience Insights packs a significant punch when understanding your target audience. Here’s a breakdown of what it includes:
Demographics
This is where you can provide more specific information for your audience persona. It includes:
Age: You can choose from 5 options: 18 – 24, 25 – 34, 35 – 44, 45 – 55, and 55+.
Gender: There are 3 options for you to choose from: All, Male, and Female. “All” is the default option if you don’t need to select a specific gender for your audience.
Location Data (Country, Region, City Level): TikTok Audience Insights allows you to choose a maximum of 5 countries/regions for filtering.
Language: Language is based on the language the user has selected in the app.
Device Types (iOS/Android, Price Range).
Interests
Content Categories: Discover the passions that fuel your audience’s engagement, be it the hilarious world of comedy, the infectious energy of music, or the educational allure of knowledge-based content.
Sub-Categories: Go beyond broad categories. Explore specific niches within their interests, like fitness routines, travel hacks, or DIY crafts, to truly speak their language.
Trending Topics & Hashtags: Tap into the current buzzwords and themes your audience engages with, ensuring your content remains relevant and discoverable.
Behaviors
App Usage: Understand how often your audience opens the app and how much time they spend immersed in the TikTokverse.
Video Engagement: Analyze likes, comments, shares, and views to pinpoint content formats and topics that resonate most deeply.
Content Types: See what kind of content they interact with most – live videos, challenges, tutorials – to refine your strategy and keep them hooked.
Content Performance
Existing Content Insights: Analyze the performance of your current videos, identifying top performers and areas for improvement.
Format & Topic Effectiveness: See how different TikTok ad formats and topics fare with your audience, giving you data-driven guidance for future content creation.
Audience Demographics of Followers: Uncover the characteristics of your existing fanbase, allowing you to double down on what attracts them and expand your reach to similar audiences.
Competitive Analysis
Audience Overlap: Identify how your audience aligns with your competitors’ followers, revealing potential blind spots or untapped audience segments.
Content & Audience Insights: Analyze your competitors’ top-performing TikTok ad content and their audience demographics, gleaning valuable strategies and understanding their strengths and weaknesses.
Related Reading
• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• How to Find Your Niche on TikTok
• TikTok Competitor Analysis
Benefits of Using Audience Insights on TikTok
Enhanced Campaign Targeting: Pinpoint Your Audience for Higher Engagement
TikTok audience insights help brands uncover specific data about the users who interact with their profile and content. This data includes demographic information, such as location, age, and gender, as well as behavior trends that reveal what makes this audience tick. With this knowledge, businesses can create targeted marketing campaigns that reach the right people with laser precision. This leads to higher engagement and conversion rates.
Data-Driven Content Strategy: Create What Your Audience Wants to See
Learning about your TikTok audience can help you craft a content strategy that aligns with their interests and preferences. The more you understand this niche, the better you can cater to their specific likes and dislikes to foster deeper connections and build a loyal following.
Improved Brand Positioning: Get to Know Your Target Market
TikTok audience insights provide brands with a stronger understanding of their target market. This enables businesses to tailor their messaging and tone of voice to resonate with the right people for maximum impact.
Scalable Growth: Attract New Audiences with Insights
The audience insights TikTok provides are not stagnant. Instead, they change as your TikTok account grows and attracts new users. By leveraging these insights, you can expand your reach and draw in new audiences to fuel your business growth.
11 Tips on How to Leverage TikTok Audience Insights
1. Discovering the Latest Trends Using Virlo
Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool.
2. Defining Your Target Audience
Audience Insights provides valuable data about who interacts with your content and helps you identify your target demographic. The first step is to analyze your audience's age, gender, location, and interests. From there, you can tailor your content accordingly. For example, Gymshark, a fitness brand, noticed that a large portion of its audience was 18-24 years old and interested in gym motivation. They adjusted their content to feature quick, relatable fitness challenges and humorous gym moments, increasing engagement.
3. Timing is Everything: Track Peak Activity Times
Discover when your audience is most active and post during these peak hours for maximum visibility. For instance, Fenty Beauty observed that their audience engaged the most in the evenings. They started posting beauty tutorials and product reveals around 7-9 PM, resulting in better engagement and more conversions.
4. Analyze Top-Performing Content to Replicate Success
Use Audience Insights to identify which videos get the most likes, shares, and comments. From there, you can replicate successful themes. For example, Duolingo found that their humorous, meme-driven content featuring their mascot, Duo, received the highest engagement. They doubled down on funny, relatable posts, making their account one of the most-followed brand pages on TikTok.
5. Leverage Interest Categories to Reach Your Target Audience
Use audience interest data to create content that aligns with their passions and trending topics. For example, Chipotle saw that their followers were highly interested in food hacks. They started the #ChipotleHacks trend, showing fun ways to customize their orders, leading to millions of views and increased sales.
6. Optimize Hashtag Strategies Using Audience Insights
Hashtags help categorize your content so it can surface on relevant audience feeds. Use Audience Insights to see what hashtags your audience interacts with the most and incorporate them into your content. For example, Red Bull found that their followers engaged heavily with #ExtremeSports and #AdrenalineRush. They optimized their videos with these hashtags, boosting organic reach.
7. Understand Follower Growth Trends for Continuous Improvement
Track spikes in new followers to determine what content is attracting them. For instance, Nathan Apodaca (@420doggface208) gained viral fame after posting a video skateboarding while drinking Ocean Spray cranberry juice. Ocean Spray analyzed this trend, saw massive audience growth, and partnered with him for a successful marketing campaign.
8. Leverage Geographic Insights for Local Engagement
If a large portion of your audience is from a specific country or city, create location-based content. For example, McDonald’s UAE noticed a large TikTok audience from Dubai and created local-language content featuring famous Dubai landmarks, increasing regional engagement.
9. Identify Influencer Collaborations for Increased Visibility
Find out which influencers your audience follows and collaborate with them. For example, Starbucks saw that its audience followed lifestyle influencers, so they partnered with creators like Abbie Herbert to showcase seasonal drinks, driving more in-store visits.
10. Adapt to Audience Preferences Over Time
Audience interests evolve, so regularly check insights and adjust your content strategy. For example, NYX Cosmetics initially focused on makeup tutorials but noticed a shift in interest toward ASMR beauty content. They adapted by creating ASMR-style product application videos, keeping engagement high.
11. Use Insights for Paid Ad Targeting
If running TikTok ads, use audience insights to refine your ad targeting for better ROI. For example, E.l.f. Cosmetics used insights to run highly targeted TikTok ads during peak engagement times, promoting their viral "Eyes Lips Face" challenge, leading to over 5 billion views.
Related Reading
• How to Check TikTok Analytics
• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• How to Find TikTok Trends Early
• Hottest TikTok Trends
How to Access TikTok Audience Insights
Getting Started with TikTok Analytics
Before viewing your TikTok audience insights, you must have a business account on TikTok. Switching to a business account gives you access to TikTok analytics, which can help inform your content strategy. To switch to a business account, Go to your profile and select the three dots in the top right corner. Select “Manage account,” then “Switch to a business account.” Follow the prompts to complete the switch.
How to Access Your TikTok Analytics on Mobile
Here’s how to access your TikTok analytics. On mobile, open the app and navigate to your TikTok profile (at the bottom right-hand corner). Click the icon in the top right corner, click Creator Tools, then select “Analytics.”
How to Access Your TikTok Analytics on Desktop
To access TikTok analytics from your desktop, follow these steps: Visit tiktok.com/analytics – you should be presented with the page below. Note that you can only access your analytics this way if you’re logged in to my TikTok account. Otherwise, you'll have to log in, hover over your profile image, and select "Business Suite."
Go Viral with Virlo's Virality Analysis Tool
TikTok Audience Insights: What's My Target Audience Interested In?
Audience insights on TikTok reveal who your followers are and how they interact with your videos. This information can help you create more appealing content for your niche TikTok audience and boost your chances of going viral. Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape.
Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool.
Related Reading
• Best TikTok Niches
• How to See Trending Sounds on TikTok
• TrendTok Alternatives
• Best Faceless TikTok Niches
• TikTok Analytics Tools
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