22 Tips on How to Gain More Followers on TikTok

When scrolling through your TikTok feed, do you wonder how some users get so many followers? One day, they have 200 followers; the next, they have 2,000. What’s their secret? Often, it has little to do with luck and everything to do with their TikTok video ideas. 

If you want to gain more followers on TikTok, you need to find trends and create content that gets you noticed, and this guide will help you do just that.

A simple way to discover TikTok video ideas is with the virality analysis tool from Virlo. This tool will help you identify what’s trending so you can create content that goes viral fast.

Table of Content

• Importance of TikTok Followers

• 22 Tips on How to Gain More Followers on TikTok

• Should You Buy TikTok Followers

• 10 Best Niches to go Viral on TikTok

• Go Viral with Virlo's Virality Analysis Tool

Importance of TikTok Followers

Get Noticed with TikTok Followers

Having a large follower count on TikTok increases your exposure and discoverability. A larger follower count means that your videos can reach a larger group of people. TikTok followers provide your profile with a built-in audience ready to check out your content as soon as you post. This ensures you have that all-important early engagement the algorithm likes to increase your reach. When your fans react to your posts through likes, reposts, and comments, it signals to TikTok that your video is helpful. That leads to the system promoting your posts to a larger audience on the FYP.

Build Your Community on TikTok

A loyal following backing your TikTok is an excellent asset that could lead you to become an authority in your niche. To achieve long-term success on TikTok, you need a loyal, engaged community of like-minded followers. With a substantial TikTok following, you can quickly pique their interest long enough to convert them into loyal and engaged fans. 

Such a robust, loyal, interactive community motivates your followers to want to participate through likes, reposts, and comments actively. This leads to a higher level of engagement that tells TikTok that your content is worth presenting to an even broader audience.

Build Your Social Proof on TikTok

Another significant benefit of acquiring a large follower count is that it builds up your social proof. A large TikTok following signals to any potential viewer that your content is excellent and worth viewing. People, specifically TikTok users, are naturally drawn to TikTokers with a large fan base. 

Most people view your fan base as a show of your popularity and authority in your industry. And with that, you get to enhance your trust and credibility, making your account more appealing to potential collaborators and brands. 

Increasing your fan base enables you to create a loyal fan base of users who will enthusiastically engage with your content, increasing your reposts, comments, and likes. Over time, this social proof boosts your exposure and strengthens your reputation.

22 Tips on How to Gain More Followers on TikTok

1. Use Virlo: Your AI-Powered TikTok Growth Partner

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

2. Consistency is Key

TikTok’s algorithm prioritizes active accounts. Posting at least a couple of times a week increases the chances that TikTok promotes your TikTok content. As your following grows, maintain a regular posting schedule to keep your audience engaged with new videos.

3. Utilize Hashtags 

Hashtags exist on nearly every social media platform to categorize, tag, and search for content. Well, TikTok is no different. TikTok hashtags are used similarly—but can also be used for trends and challenges. Using hashtags in TikTok captions can help even more users discover your content and boost your view count. However, you need to be strategic about your hashtag use. Make sure you’re using hashtags that are both relevant to your content and are popular, ensuring you can generate some reach from your hashtags. 

Here are a few key ways to find the best hashtags for more TikTok views

• Pay attention to the hashtags your competitors are using. 

• Use a third-party tool like TikTok Hashtags to find popular tags. 

• Take advantage of TikTok’s autocomplete features to find hashtags. 

• Browse through the For You Page to discover trending hashtags. 

• Search TikTok’s Creative Center to find product-related tags in your industry.

4. Keep it Short 

TikTok exploded in popularity because it was the first social network to go all in on short-form content. At the time, Instagram and Facebook were both in their infancy and didn’t have algorithms that heavily weighed short videos. But to get more views as a TikTok creator, you need to lean into short-form content. 

It’s why the platform has a minimum video length of just three seconds. Shorter videos help capture people’s attention while also increasing your view count quickly. There’s a good chance of people watching the entire video if it’s short, which bumps up your completion rate (a key ranking factor in TikTok’s algorithm that helps you reach even more people).  

Plus, if the video loops back to the beginning after those 10 seconds are up, it’ll count as two video views—even if they come from the same person. Even if you have a perfect take, you should still use a TikTok video editor to cut your footage down. Remove long silences, pauses, and false starts. These things alone can easily shave 10 seconds off any video.

5. Jump on Trends 

Stay up to date on viral TikTok trends by watching content on your For You page or checking the platform’s Trend Discovery tool. Put your own spin on trending topics or layer popular audio clips on top of your videos to engage with trends while still furthering your brand message.

6. Create a Multi-Part Series 

If you’ve created a video that’s performed well, use that to your advantage. Make it a multi-part series by coming up with more content of a similar nature. For example, the Morning Brew team created a single video translating words into corporate speak. Their audience loved it, so they started creating more of the same types of videos with the same theme and format. The TikTok videos below are part of a series that they were able to build on. 

TikTok allows users to create playlists that are perfect for putting together a video series. You can even add all of the parts of each series to a list, making it easy for users to view all similar videos within one single feed. 

A few ideas for different playlists and content themes include

• Customer showcases and testimonials. 

• Product demos and how-tos. 

• Reaction videos. 

• Reply videos. 

• Q&A videos featuring your audience. 

• Tip of the week videos.

All of the above provide opportunities to both educate and entertain viewers. Given how much TikTok leans into the concept of “edutainment,” this strategy can be an effective way to get more TikTok views. If you find that a series gets traction, it makes sense to continue your momentum and create similar content.

7. Use Trending Sound Effects 

Some of the most recognizable sound bites from the last few years originated on TikTok. Users can turn their audio into a TikTok sound for other creators to use. Sound effects also have their own results page. Anyone can click a sound and see a library of other creators’ videos that use that sound. If you choose a popular sound, the chances of someone viewing this page are higher—immediately giving you a wider pool of people who could choose to watch your TikTok video.

8. Post Engaging Content 

A high engagement rate proves that people care about your content, which can lead to algorithmic promotion. Post content that captures the viewer’s attention and inspires them to leave a comment. Incorporating questions into your content creates opportunities for more engagement.

9. Know Your Target Audience 

If you’re wondering why your views are low on TikTok, maybe it’s time to think about why your content isn’t hitting. Pop quiz: who’s your target audience? Knowing your customers and who you’re trying to reach on TikTok can help you to create content that they want to see. When you create content that your target audience actually enjoys, they’re going to be more likely to engage with it, share it with their friends, and follow your account. And all of the above leads to even more views. Start by creating a customer persona. 

Put together a profile of exactly who you’re trying to reach—especially when you use social media data to do so. This can give you an understanding of which types of content each persona would be interested in consuming. For example, are your customers looking at reviews? Are they looking up answers to questions or specific pain points? This is where doing research related to TikTok keywords can be a huge help, especially as the platform leans increasingly into its search features. 

TikTok’s keyphrase autocompletes can give you many ideas related to your industry and customer pain points to create content that gets views and ranks for keywords. Next, analyze your competitors. What are they posting? Better yet, which of their posts gets the most views and engagement? How can you incorporate similar strategies with your audiences? Then, start creating! Cater your content to your specific audience. And adjust your content strategy based on their reception.

10. Team Up With a TikTok Influencer 

TikTok paved the way for content creators to make money from social media. Instead of being on the receiving end of a sponsorship deal, contact popular influencers in your niche and team up with them to increase your TikTok views. Joe Bowab put this into practice when creating a TikTok strategy for his ecommerce brand Lobster Anywhere. 

He collaborated with Chuck's Flavor Train, a creator with over 2.5 million TikTok followers, to produce this video that Chuck posted to his TikTok account. “I actively research the current influencers that are getting popular with their food videos,” Joe says. “Collaborating with them is like building a bridge towards a wide range of target audiences who could be interested in your page too. 

This increased my online presence and helped me to engage with more people worldwide.” Influencers don’t have to have millions of followers to make it a worthwhile collaboration. Creators with just 10,000 loyal followers might hang on to every word their favorite influencer says. Should you create a post with them, have them tag you in their own post, or reply to their comments in a video, you could piggyback on their audience and double the number of views you typically get.

11. Prioritize Video Quality 

Make sure that your video content is sharp, clear, and well-lit. Create videos with a direct takeaway, whether it’s valuable information or a funny anecdote viewers can share with their friends. As Timm explains on an episode of Shopify Masters, it’s important to ask yourself, “What is the purpose of this? Is it delivering value to somebody?” Users are more likely to share or save content that teaches them something valuable or provides advice.

12. Find the Best Times to Post on TikTok 

Posting at the right times can also ensure better odds of your audience seeing your content. According to our data, the best times to post on TikTok include Tuesdays from 4 to 6 p.m., Wednesdays from 9 to 11 a.m., noon, and 2 to 6 p.m., Thursdays from 9 to 11 a.m. and 2 to 6 p.m. Fridays from 4 to 6 p.m. 

However, these times can change by industry and by brand. Consider also that other variables impact TikTok views and whether the algorithm picks up your content. Rather than stick to one-size-fits-all advice, it’s essential to experiment with different publishing frequencies and schedules. To find your own best times to post, pay attention to your TikTok analytics and when your audience is most likely to be online. Then, schedule your TikTok posts accordingly.

13. Stitch or Duet Viral Videos 

Has your creative well run dry? Don’t put pressure on yourself to brainstorm TikTok video ideas from scratch. The platform has its own built-in tool to repurpose content already on the platform—even if you aren’t the original creator. It’s a great way to produce new videos with low effort. Head to the TikTok Discover page to find popular videos with a high engagement rate. If you can put your own spin on the content or respond to the creator, use one of these features to repurpose it: 

Stitch

This places the original clip at the front of your TikTok video. It’s the better option if the original video has a strong hook, or you want to continue the creator’s train of thought and add your two cents. 

Duet

This option shows the original video and your content side-by-side. It’s often used to react to something since viewers can see both clips simultaneously. 

Not only can these features help you piggyback on content that’s already popular, but they can help you produce videos more quickly. The more videos you have, the more chances you have of going viral on TikTok.

14. Write Accurate Descriptions 

A well-written video caption tells the algorithm what your content is about and can help spark engagement. For example, include a prompt that encourages viewers to leave a comment. Include relevant keywords to help your content appear in search results.

15. Cross-Promote Your Videos 

Rather than look for some sort of TikTok view trick, consider how a bit of cross-promotion can go a long way. For starters, share your TikTok videos on other platforms to further spread the word. You can easily share them on Instagram Stories or repurpose TikTok videos as Instagram Reels or YouTube Shorts. 

Consider also sharing links to your TikTok videos on X (formerly known as Twitter) to cast a wider net. Beyond that, don’t be shy about promoting your TikTok presence across additional channels. Consider where else you can promote your TikTok presence and videos, such as your marketing emails or even product pages.

16. Add Humor to Your Videos 

There’s a reason why “Try not to laugh” challenges are amongst the most viral videos you’ll find on social media. Humor is a powerful tool—one you can use to hook people and convince them to keep watching your TikTok videos.  Jess Quinlan, content creator and social media manager for Toast Weddings says: “My best piece of advice for a creator who wants to increase views and go viral is to just try your best to create content that makes people smile. “People are constantly scrolling through socials just desperate for a boost of serotonin, and all it takes is a short funny piece of content to get them to crack a smile and tap the like button,” Jes says. “All of the media surrounding us these days can be really heavy, so I think a little chuckle can go a long way.”

17. Build a Community 

Create a loyal community and establish trust with your audience. For maximum engagement, take the time to respond to comments and like positive replies, and respond to constructive negative comments thoughtfully to show that you appreciate feedback. 

Interacting with your followers increases the chances they’ll comment on a video again. As Timm puts it, “I just want you to know me, trust me, know my background, know that at least a general high-level understanding as to why I would be telling you this.”

18. Create Videos From TikTok Comments 

If someone comments on a video with a question, you can reply to it as a text comment or respond with a new TikTok video. Doing the latter creates a link from the new video to the old. Those interested in seeing what the comment stemmed from will then go watch the original video, netting you even more views. 

As you can see in this brand example, you can use this tactic to announce or highlight products I’m promoting. The social team used this comment to showcase the product’s aesthetics in a way that got solid views and entertained the brand’s audience.

19. Recreate Your Own Popular Videos 

TikTok analytics is home to a wealth of information about your previous videos. Take some time to comb through your catalog and pick out qualities that your top-performing TikTok videos share. “While consistency is vital, prioritize quality content. Virality often happens unexpectedly. Focus on creating great content. 

Refine your strategy based on audience feedback.” —Joe Bowab, founder and CEO of Lobster Anywhere. Let’s put that into practice and say you have 50 TikTok videos. Those with the most views all have a voiceover. In that case, it’d make sense to add voiceovers to the majority of new videos. They’re proven to engage your target audience, so by replicating them, you’re creating content your audience likes.

20. Optimize Your Account 

A complete profile page is a requirement for the TikTok Creator Rewards program, so take the time to create an eye-catching profile. Write a short bio that explains who you are and the kind of content you create. Using keywords in your bio can help users discover your account. Choose a clear profile picture that expresses your personality and sets the tone for your page.

21. Experiment With New Video Formats and Styles 

Experimenting is crucial on TikTok, especially as the algorithm and what ranks in the FYP changes rapidly. You can’t post the exact same types of content over and over and expect more views. 

There are plenty of details big and small to play around with for any given video, including Video lengths (sub-15 seconds vs 30+ seconds vs 1+ minute videos) Voiceovers vs no voiceovers Music versus trending audio, Content featuring customers vs brand-generated videos Another big detail to experiment with is less polished content. Many brands make the mistake of going overboard with editing and making their content feel too produced. Notice that most viral TikTok content is raw and off-the-cuff, like this example.

 That’s no coincidence. This detail is even more critical for branded accounts that generally get less reach. You may be surprised at what works and what doesn’t. You’ll never know until you create it. This relates to our previous tip on keeping up a good posting frequency with diverse content.

22. Add Captions and Subtitles 

TikTok captions are automatic text that appears beneath your video to translate the words being said into words on a screen. They can be used to increase views because studies have shown that video captions help people remember content. And if a TikTok user remembers your content, there’s a better chance of them coming back for more. 

Subtitles are similar, but rather than being auto-generated by the app, they’re baked into the video itself. Subtitles also make your videos more accessible. When you add subtitles to TikTok videos using Descript, people who open the app with their sound off, speak a different language, or are hard of hearing can engage with your content.

Related Reading

• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• How to Find Your Niche on TikTok
• TikTok Competitor Analysis

Should You Buy TikTok Followers

The Problem with Fake TikTok Followers

The biggest issue with buying TikTok followers is that the numbers don't always add up. Sure, your follower count may increase, but many new followers won't even be real, active users. This means that while your vanity metrics (the number of followers) look better, your engagement rates (likes, comments, shares) could be as low as a frog. TikTok's algorithm rewards consistency and engagement so that this mixture can decrease your discoverability and credibility. 

The Risk of Distortion

Many companies offering TikTok followers can use bots or fake accounts to inflate your figures. TikTok can easily detect and remove these counterfeit followers, leading to inadequate followers and negatively impacting the account's standing. 

The Threat of TikTok's Enforcement

So often, purchasers of followers dismiss the risks associated with TikTok. Engaging in such activities may elicit penalties from account suspension to banishment. TikTok constantly amplifies its estimates to identify and respond to fraudulent practices to buy followers, which is perilous. 

A Short-Term Strategy

It can quickly boost sales with phony followers, but this does not provide long-term growth success. Real advancement is achieved by steadily creating remarkable content, engaging with your audience, and applying sensible strategies. Relying on bought followers won't budge on the necessity of an intense content strategy. 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

10 Best Niches to go Viral on TikTok

1. Food: Deliciously Entertaining Content for the TikTok Masses

Food-related TikTok videos are some of the most popular on the platform, so it’s no wonder this niche is a great place to find viral success. Who doesn’t love watching a quick video of a delicious recipe or a cooking hack? Indeed, it’s no surprise that everyone loves food! And with endless opportunities for content creation, picking the food niche is the easy part. Choosing your sub-niche is a bit trickier. 

Popular food sub-niches include cooking techniques, food challenges, meal prep ideas, cooking hacks, food reviews, and more. If you pick something like meal prep ideas, consider who your target audience is. Is your target audience those who work full-time jobs, lead busy lifestyles, and struggle to fit in the time to cook every evening? If so, this information will influence the meals you create for TikTok. For example, your main content focus would be making quick and easy meals to cook in under 20 minutes. Ensure you stay on top of trends, such as the ‘Lazy Girl Dinner’ trend, and use these hashtags to get more views on your videos.

2. Travel: Explore the World and Go Viral on TikTok

There are many different ways to create your content for this particular niche. Travel TikTok offers the audience an escape, whether to a tropical beach in the Maldives or an adventure in Iceland. Wherever in the world you are — you can create travel content. Some popular video styles are destination recommendations, things to do/see, places to eat, and hidden gems. 

If you love to travel, this could be the perfect niche for you to cash in on. Sometimes, all it takes is an aesthetic video of the view while traveling to get your videos viral! By leveraging trends, popular sounds, and hashtags like #TravelTok, you can increase your visibility and grow your following while opening doors to brand partnerships, sponsored trips, and other monetization opportunities.

3. Product Reviews: The Consumer’s Best Friend

Filming product reviews on TikTok is a popular niche in today’s ultra-consumerist world. As a product reviewer, you can focus on specific items, from tech gadgets and beauty products to home essentials. TikTok’s bite-sized video format allows you to show the key features of products quickly and to the point. 

You can establish yourself as a reliable voice in your chosen product category by offering honest and unbiased reviews. This authenticity is crucial as it builds credibility with your audience, making them more likely to trust your recommendations. You can attract a dedicated audience with shared interests by specializing in a specific product type.

4. Book Recommendations: A Whole New World

#BookTok is a hugely popular niche on TikTok, with 35.5 million videos associated with the hashtag. If you’re a bookworm, this niche could be perfect for you. The BookTok hashtag is a highly active and engaged community where creators review and recommend books to other avid readers. 

You may love to read books on self-improvement or prefer to read non-fiction. Whichever genre you choose, there’s a community for you to cater to! Some BookTok creators even create their book clubs–once they’ve established a following–where they, along with their followers, read and discuss books. Complete and utter wholesomeness if you ask us.

5. Workout and Fitness: Short Routines with Big Impact

The workout and fitness niche on TikTok is another incredibly popular space on the app. It’s extremely popular because of its short–yet engaging–video content that offers quick and effective workout routines, fitness tips, and motivational stories, appealing to a broad audience looking for accessible health and wellness information. A sub-niche to focus on could be at-home workout routines, HIIT workouts, yoga routines, and effective workouts in 30 minutes. You could also branch into the health side, giving meal prep ideas and healthy snacks on the go.

6. Dancing: Bust a Move to Get the Views

Ah, the dancing routines. This is how TikTok first burst onto the scene, and the dancing and choreography niche hasn’t gone anywhere. You either love or hate it — but there’s no denying the potential the dance niche still holds on TikTok. If you’ve got the moves, this may be worth dipping your toes into. It's time to grab those dancing shoes!

7. Fashion Content: Keeping Up with the Trends

Every day, new fashion trends come and go; sometimes, it’s hard to keep up! The fashion niche on TikTok will never leave you short on content ideas. From offering styling advice, fashion inspiration for the seasons, or outfits fit for the workplace, the options are endless. Other types of fashion content that are growing in popularity include thrift shopping, sustainable shopping recs, and how to upcycle your old clothes. One of the most popular types of fashion content currently is ‘hauls.’ This is where you show the items you’ve bought and include a try-on so others can see the quality and how the garments fit before buying them themselves.

8. Beauty and Skincare: Show Off Your Routine

The beauty and skincare niche is still booming on TikTok. Try offering makeup tutorials, product reviews, and beauty hacks that appeal to an audience eager to stay on top of the latest TikTok trends and the best products. Beauty and skincare reviews are helpful for your audience, who might be hesitant to spend their hard-earned money on a particular product without knowing how well it’ll perform. 

This is where you step in! Reviewing trending skincare and beauty products is helpful to your target audience and makes you visible to brands who could reach out to you to review their products or show how you would use them in your routine. If you have a private-label skincare brand, it’s the perfect opportunity to showcase your excellent products and sell them to your followers! By delivering valuable, relatable, and visually appealing content, you can carve out a strong presence in TikTok's beauty and skincare niche, building a community of engaged followers and exploring various monetization avenues.

9. Lifestyle and Wellness: TikTok and Private Label Supplements

Supliful is your best bet if you’d like to sell and promote private-label health supplements for your lifestyle and wellness TikTok niche. You can cater to diverse nutritional needs, from multivitamins to overall health boosters. Supliful enables you to design unique supplement labels and packaging, ensuring your products resonate with your brand identity. You can then use TikTok to market your supplements as a part of your everyday wellness routine. Include them alongside your healthy eating tips to feel your best or as part of your self-care day routine.

10. Gaming: A Niche with Endless Opportunities

Gaming is an excellent option as a faceless TikTok niche. Not everyone loves showing off their faces online, and that’s cool, too. To take advantage of the gaming niche on TikTok, first and foremost, you need gaming skills, duh! If you love gaming, why not make a few dollars by uploading videos of you in gameplay or by sharing hacks for particular games? The gaming niche has a highly engaged audience, so there’s the potential to gain traction quickly and build a loyal audience. 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Related Reading

• How to Check TikTok Analytics
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early
• Hottest TikTok Trends

Go Viral with Virlo's Virality Analysis Tool

TikTok is not just a fun app. It’s a social media game changer redefining how we create and consume content online. The platform’s algorithm favors virality over follower count, so anyone has a chance at internet fame—no matter how many followers they have. TikTok’s ‘For You’ page ensures that even the most minor accounts can reach huge audiences if their videos hit the right notes. It’s time to stop thinking of TikTok as a mere social media app. It’s a unique space for short-form video content that operates by its rules.  Anyone can go viral on TikTok, but to do so, you have to understand how it works. 

Understand the TikTok Algorithm 

You first need to understand how the platform works to get more followers on TikTok. When you post a video on TikTok, the algorithm doesn’t immediately show it to all your followers. Instead, the algorithm first shares your video with a few users to gauge their reactions. If they engage with your content by liking, sharing, or leaving a comment, the algorithm will then show your video to a larger audience, and so on. This process is how videos go viral on TikTok. 

The more engagement your video gets, the more TikTok will open it up to users beyond your immediate network.  While no one outside of TikTok knows precisely what goes into this initial user group, it stands to reason that it would include users who share interests with you and your existing followers. This is why building a niche audience on TikTok is so essential before trying to attract the masses. Focus on creating content that speaks to a specific group to improve your chances of going viral on TikTok and getting more followers.

Find Your Niche

Like any social media platform, TikTok allows users to connect with others who share similar interests. Before you start creating content for the app, it’s a good idea to identify your specific niche. This will make it easier for you to attract a targeted audience of like-minded users who will engage with your content and help you go viral. 

The best way to find your TikTok niche is to look at your interests and hobbies. What are you passionate about? What makes you unique? What do you like to do in your spare time? Next, head to TikTok and perform a quick search of your ideas. See what content already exists and how you can make your videos different. You can also look for trending hashtags related to your niche to pinpoint popular topics that will help you get discovered on TikTok. 

Create Engaging Content

Once you know the basics of the TikTok algorithm and have identified your niche, it’s time to start creating content. Your first few videos may not get a lot of views, and that’s okay. Don’t let it discourage you. Instead, focus on improving your content and making it more engaging. Videos that are entertaining, informative, or both tend to perform better on TikTok. 

So, think of ways to boost the value of your content before posting. You can also improve video engagement by encouraging viewers to interact with your content. For example, ask a question that prompts users to leave a comment with their answers. Or you could create a “part two” video that encourages users to follow you for more information. 

Post Consistently

Another way to improve your chances of getting more followers on TikTok is to post consistently. The more content you produce, the better your odds of going viral and attracting a larger audience. Aim to post at least once daily to keep your followers engaged and encourage the TikTok algorithm to show your content to more users. 

If you can post multiple times a day, it's even better. This doesn’t mean you should sacrifice quality for quantity. Virality on TikTok is about creating engaging content that resonates with your target audience. Instead of focusing on how many videos you can pump out in a short period, make a realistic schedule that allows you to produce high-quality content consistently. 

Go Live

Going live on TikTok is another way to connect with your audience and boost engagement on your videos. Going live lets you interact with your followers in real time, helping you build rapport and keep your audience interested in your content. Lives can also help you diversify your content, breaking up the monotony of standard TikTok videos. You can also record your live sessions and post them as regular TikTok videos to help you get discovered on the platform. 

Use Trending Sounds and Hashtags 

Trending sounds and hashtags can help your content get discovered on TikTok and improve your chances of going viral. Before posting a video, look at the "Discover" and "For You" pages to find the popular sounds and hashtags. Then, try to incorporate them into your content. Using sounds and trending hashtags will give your video a better chance of getting picked up by the algorithm and shown to a larger audience. 

Analyze Your Performance

Finally, don’t forget to analyze your performance on TikTok. The app gives users access to analytics to track their progress over time. Pay attention to how different types of content perform and adjust your strategy accordingly. If you notice specific video styles, sounds, or hashtags aren’t working, don’t be afraid to switch things up. It’s all about finding what works for you.

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

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