How to Find Your Niche on TikTok in 10 Simple Ways

Finding your niche on TikTok can feel overwhelming. With so many options and content, zeroing in on what to focus on can be challenging. But it's essential! When you target a niche, you can create videos your audience wants to see. This helps you attract followers and go viral fast! This guide will help you find your niche on TikTok and develop TikTok video ideas that align with your interests and trends. One way to discover your niche is by analyzing what's trending on TikTok. Virlo's virality analysis tool can help you do this. With this tool, you can find trends with detailed data on engagement levels, audience insights, and more. This information will help you identify your niche and create videos that have the potential to go viral.

Table of Contents

• Importance of TikTok Niche

• 10 Best TikTok Niches to Go Viral

• How to Find Your Niche on TikTok in 10 Simple Ways

• 30 TikTok Content Ideas to go Viral

• Go Viral with Virlo's Virality Analysis Tool

Importance of TikTok Niche

Sure, you can throw paint at a wall and see what sticks. On TikTok, this might mean posting random videos with little thought to your audience. But over time, this approach will get you nowhere. That’s because trying to appeal to everyone makes you forgettable. Instead, when you niche and target a specific topic or audience, you become the go-to creator for that particular interest.  You build trust, credibility, and a loyal following of people who genuinely care about what you have to say. 

The Perks of a Niche TikTok Account

Let’s look at some stats. Niche TikTok accounts with just 10,000 engaged followers can earn $500 to $800 per sponsored post. Niche hashtags on TikTok have engagement rates up to 30 percent higher than generic hashtags. Niche content has a 40 percent higher chance of going viral than general content. Take, for example, the story of Khabane Lame, better known as Khaby Lame on TikTok. He found his niche by creating videos that poke fun at overly complicated life hacks. He garnered over 162 million followers and became the most-followed TikToker in the process, surpassing Charli D’Amelio.

10 Best TikTok Niches to Go Viral

1. Food: Delicious Content for Short Attention Spans

Food TikToks are wildly popular. Who doesn't love food? Creating content in the food niche is easy, but try to pick a sub-niche to focus on for TikTok. For example, you might choose cooking hacks, food reviews, meal prep ideas, or something else. If you go with meal prep ideas, consider your target audience. Are they busy families? Single professionals? Stay-at-home parents? Your audience will influence the type of meals you create. For example, quick and easy recipes that can be cooked in under 20 minutes will resonate with your audience. Stay on top of trends, such as the 'Lazy Girl Dinner' trend, and use these hashtags to get more views on your videos. 

2. Travel: Transport Your Audience to Amazing Destinations  

There are many different ways to create your content for this particular niche. Travel TikTok offers the audience an escape, whether to a tropical beach in the Maldives or an adventure in Iceland. Wherever in the world you are — you can create travel content. Some popular video styles are destination recommendations, things to do/see, places to eat, and hidden gems. If you love to travel, this could be the perfect niche for you to cash in on. Sometimes, all it takes is an aesthetic video of the view while traveling to get your videos viral! By leveraging trends, popular sounds, and hashtags like #TravelTok, you can increase your visibility and grow your following while opening doors to brand partnerships, sponsored trips, and other monetization opportunities.

3. Product Reviews: Help Your Audience Make Smart Purchases  

Filming product reviews on TikTok is a popular niche in today's ultra-consumerist world. As a product reviewer, you can focus on specific items, from tech gadgets and beauty products to home essentials. TikTok's bite-sized video format allows you to show the key features of products quickly and to the point. You can establish yourself as a reliable voice in your chosen product category by offering honest and unbiased reviews. This authenticity is crucial as it builds credibility with your audience, making them more likely to trust your recommendations. You can attract a dedicated audience with shared interests by specializing in a specific product type.

4. Book Recommendations: Join the #BookTok Community  

#BookTok is a hugely popular niche on TikTok, with 35.5 million videos associated with the hashtag. If you're a bookworm, this niche could be perfect for you. The BookTok hashtag is a highly active and engaged community where creators review and recommend books to other avid readers. You may love to read books on self-improvement or prefer to read non-fiction. Whichever genre you choose, there's a community for you to cater to! Some BookTok creators even create their book clubs–once they've established a following–where they, along with their followers, read and discuss books. Complete and utter wholesomeness if you ask us.

5. Workout and Fitness: Help Others Reach Their Goals  

The workout and fitness niche on TikTok is another incredibly popular space on the app. It's extremely popular because of its short–yet engaging–video content that offers quick and effective workout routines, fitness tips, and motivational stories, appealing to a broad audience looking for accessible health and wellness information. A sub-niche to focus on could be at-home workout routines, HIIT workouts, yoga routines, and effective workouts in 30 minutes. You could also branch into the health side, giving meal prep ideas and healthy snacks on the go.

6. Dancing: Get Groovy With TikTok's Original Niche  

Ah, the dancing routines. This is how TikTok first burst onto the scene, and the dancing and choreography niche hasn't gone anywhere. You either love or hate it — but there's no denying the potential the dance niche still holds on TikTok. If you've got the moves, this may be worth dipping your toes into. It's time to grab those dancing shoes!

7. Fashion Content: Stay On Top of the Latest Trends   

Every day, new fashion trends come and go; sometimes, it's hard to keep up! The fashion niche on TikTok will never leave you short on content ideas. From offering styling advice, fashion inspiration for the seasons, or outfits fit for the workplace, the options are endless. Other types of fashion content that are growing in popularity include thrift shopping, sustainable shopping recs, and how to upcycle your old clothes. One of the most popular types of fashion content currently is 'hauls.' This is where you show the items you've bought and include a try-on so others can see the quality and how the garments fit before buying them themselves.

8. Beauty and Skincare: Review the Latest Products and Trends  

The beauty and skincare niche is still booming on TikTok. Try offering makeup tutorials, product reviews, and beauty hacks that appeal to an audience eager to stay on top of the latest TikTok trends and the best products. Beauty and skincare reviews are helpful for your audience, who might be hesitant to spend their hard-earned money on a particular product without knowing how well it'll perform.

This is where you step in! Reviewing trending skincare and beauty products is helpful to your target audience, but it also makes you visible to brands who could reach out to you to review their products or show how you would use them in your routine. If you have a private-label skincare brand, it's the perfect opportunity to showcase my amazing products and sell them to your followers! By delivering valuable, relatable, and visually appealing content, you can carve out a strong presence in TikTok's beauty and skincare niche, building a community of engaged followers and exploring various monetization avenues. 

9. Lifestyle and Wellness: Promote Health and Nutritional Products  

Supliful is your best bet if you’d like to sell and promote private-label health supplements for my lifestyle and wellness TikTok niche. You can cater to diverse nutritional needs, from multivitamins to overall health boosters. Supliful enables you to design unique supplement labels and packaging, ensuring your products resonate with your brand identity. You can then use TikTok to market your supplements as a part of your everyday wellness routine. Include them alongside your healthy eating tips to feel your best or as part of your self-care day routine.

10. Gaming: Create Content Without Showing Your Face  

Gaming is an excellent option as a faceless TikTok niche. Not everyone loves showing off their faces online, and that's cool, too. To take advantage of the gaming niche on TikTok, first and foremost, you need gaming skills, duh! If you love gaming, why not make a few dollars by uploading videos of you in gameplay or sharing hacks for particular games? The gaming niche has a highly engaged audience, so there's the potential to gain traction quickly and build a loyal audience. 

What is Virlo and How Can It Help You Go Viral on Social Media? 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Related Reading

• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• TikTok Competitor Analysis

How to Find Your Niche on TikTok in 10 Simple Ways

1. Use Virlo to Find Your TikTok Niche

Virlo's AI-powered trend analysis helps TikTok creators crack the code to virality. The platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations. This helps users create distinctive content that stands out in today's fast-moving social landscape. Virlo takes the guesswork out of content strategy by analyzing the latest viral trends and showing you what combinations of elements are currently driving engagement. Whether you're just starting or looking to optimize your existing content, Virlo helps you navigate the ever-changing algorithms to increase your chances of going viral. 

2. Use TikTok Differently to Find Your Niche

When finding your niche on TikTok, approach the platform differently than other social media sites. The most successful brands on TikTok implement unique strategies and produce TikTok-specific content. TikTok isn’t just a new audience; it’s a whole new ballgame. The content on photo-sharing sites is polished, edited, and aspirational. TikTok, however, is less polished, more realistic, and down-to-earth. The most successful brands on TikTok have quickly learned this and adapted their strategy to fit it.

3. Experiment With Your Content to Find Your TikTok Niche

Many brands that have found success on TikTok have done so by adopting an experimental mindset. The algorithm will quickly reward videos your audience watches and engages with, pushing them out to a broader audience. The more you experiment, the more you understand your niche and what its audience responds to. Once your experimentation reveals what works for your brand, double down on it! 

4. Understand the Niches on TikTok

When talking about niches on TikTok, we don’t mean broad categories like fashion, beauty, fitness, or food. Instead, the TikTok algorithm supports far narrower subcategories, like ethical acne treatments, dark academia fashion, at-home apartment workouts, and gluten-free, vegan cooking. Users tend to find themselves in these niches without working to get there.

Their scrolling habits help the algorithm determine the content they like and what they want to see more of. As a brand, start working within a broader subcategory (e.g., fashion), make content for a handful of smaller niches (e.g., sustainable fashion, festival outfits, capsule wardrobe basics), and then let your videos speak for themselves. If you nail your TikTok strategy, you’ll be able to see which of your videos resonate best with your niche’s audience and build your future content plans around that.

5. Make TikToks, Not Ads

Yes, TikTok has a paid advertisement program where you can place sponsored videos on users’ For You pages. But you can also benefit significantly from letting the algorithm work magic on your videos. The more organic nature of these posts may also resonate with the user on the platform for entertainment, not commercial reasons.

6. Researching Your Target Audience

Once you have a clearer idea of your niche, it's essential to research your target audience. Understanding who your ideal viewers are and what kind of content they want can help guide your content strategy. Some questions to consider: 

• What is the age range and gender of your target viewer? 

• What are their interests and pain points? 

• What time of day are they most active on TikTok? 

• What other social media platforms and influencers do they follow? TikTok's built-in analytics offer some insight into your audience demographics, but you can also gather intel by: 

• Checking the comments on popular videos in your niche 

• Using social listening tools to track conversations around relevant keywords 

• Conducting audience surveys or polls 

• Paying attention to the types of videos your followers engage with most. 

For example, suppose you're targeting college students with study tips. In that case, your audience is most active on TikTok late at night and gravitates toward humorous, relatable content about the struggles of student life. Adjust your posting schedule and content style accordingly. Another key factor to consider is the value of your content to your target audience. Are you educating, entertaining, inspiring, or helping them solve a problem? The most successful TikTok niches are often the ones that offer clear value to viewers.

7. Using Storytelling & Mastering Your TikTok Niche’s Language

Here's an insider secret that most TikTok gurus won't tell you: mastering your audience's language is key to niche domination. And no, I don't mean learning Mandarin or Swahili (although that would be impressive). I'm discussing understanding the specific lingo, references, and inside jokes that resonate with your niche. Every community has its unique way of communicating. Gamers have their slang, beauty enthusiasts have their product names and techniques, and even plant parents have their terminology for different types of greenery.

So, incorporate lingo relevant to YOUR niche and stand out in the crowd of thousands of generalists. Storytelling is another weapon in the arsenal of top TikTok Creators. The same technique artists have used for centuries also helps crush it in your niche on TikTok. Think about it — what makes you more likely to keep watching a video? A dry, factual explanation of a topic or a compelling story that draws you in and keeps you hooked till the end? Storytelling is persuasive when it comes to niche content.

Using it in your videos can make even the most obscure topics relatable and engaging. For example, let's say your niche is vintage fashion. Instead of showing off your latest thrift store finds, you could tell how you discovered each piece and its unique history. Or, you could create a character who travels back in time to different fashion eras and share their adventures in each one. The possibilities are endless — finding a storytelling angle that feels authentic to you and your niche is key. 

Not sure where to start? Try the "STAR" method 

• Situation: Set the scene and provide context for your story. 

• Task: Describe the challenge or goal you were facing 

• Action: Share the steps you took to overcome the challenge or reach your goal 

• Result: Reveal the outcome of your actions and the lessons you learned. 

Follow this formula to turn even the most mundane topics into captivating stories your audience will love.

8. Showcase How Your Product/Service Can Improve Someone’s Life

There are many examples of product videos organically going viral within a TikTok niche due to creators' followers engaging with the content. The hashtag #tiktokmademebuyit stretches across every category and niche, from fashion and skincare to kitchen gadgets. Cerave became a massive skincare favorite, Aerie leggings sold out after TikTok users shared their love for them, and videos featuring Zara must-have items are always floating around the platform. 

9. Find the Big and Small Players in Your Niche

While there are massive influencers on TikTok with millions of followers, the smaller, more specialized creators often have the best engagement and relationship with their audience. Look at how they create content relevant to their niche, giving viewers valuable and enjoyable videos. @bauerbeauty is an esthetician who does great skincare reviews and tutorials, with an ongoing series about affordable drugstore products.

@madebyblitz makes cheap, easy, quick vegan food with a great personality and zippy editing that keeps people engaged. @jennacryn is passionate about sustainable fashion, sharing thrift shopping hauls, DIY clothing hacks, and product reviews. @danaimak_ makes fitness fun with high-energy videos that offer modifications for all levels while hopping on trends and sharing recipes.

10. Collaborating with Micro-Influencers in Your Niche

When it comes to collaborating on TikTok, bigger isn't always better. Partnering with micro-influencers in your niche can often be more effective than working with more prominent creators. Micro-influencers are typically defined as creators with between 10,000 and 100,000 followers. While they may have smaller audiences than mega-influencers, they tend to have higher engagement rates and more dedicated, niche-specific followings.

According to statistics, micro-influencers with fewer than 100,000 followers have an engagement rate of 2.4%, compared to just 1.7% for those with over 100,000 followers. Partnering with micro-influencers in your niche can help you tap into highly engaged, relevant audiences that are more likely to be interested in your content. Micro-influencers are often more open to collaboration and may have lower sponsorship rates than prominent creators.

30 TikTok Content Ideas to go Viral

Trending & Engaging Content

1. Join a Viral Challenge 

Explore TikTok’s Discover page for trending challenges, whether it’s a dance, a reaction challenge, or a funny trend. Participate and put your unique spin on it to stand out.

2. Test a Viral Hack  

Find a viral life hack (e.g., folding clothes quickly, an incredible food hack, or a time-saving trick) and try it out. React to whether it works or fails.

3. Lip-Sync to Popular Sounds  

Choose a trending TikTok sound or famous dialogue and act it out dramatically or humorously.

4. Create a Reaction Video  

Use TikTok’s “Stitch” or “Duet” feature to react to a viral video with your thoughts, humor, or a fresh take. 

5. Try an Optical Illusion or Magic Trick  

Record yourself attempting an illusion, a simple magic trick, or an interesting perspective shift.

Educational & Informative Content

6. How-To Tutorials  

Teach valuable something, such as “How to edit TikTok videos,” “How to pose for pictures,” or “How to make your TikTok go viral.”

7. Behind-the-Scenes of Your Work  

Show how you create content, run your business, or produce art/music. Give your audience an exclusive look at your process.

8. Quick Productivity Tips  

Share a simple yet effective tip for better productivity, such as “How to wake up early” or “3 hacks to stop procrastinating.”

9. Myth Busting  

Take a widespread belief in your niche and debunk or prove it with real-life examples or experiments.

10. Life Advice Series  

Share a valuable lesson you’ve learned, such as “What I wish I knew in my 20s” or “A piece of advice that changed my life.”

Lifestyle & Personal Content

11. Day in My Life Vlog  

Film your daily routine, including morning coffee, workouts, sessions, and fun activities. Make it aesthetic or relatable.

12. Morning/Night Routine  

Share your self-care, skincare, or productivity habits. Show how you prepare for a successful day or wind down at night.

13. Get Ready with Me (GRWM)  

Film yourself preparing for an event, school, work, or a party while discussing a topic with your audience.

14. What’s in My Bag?  

Show what you carry in your bag daily and explain why. This could be for school, travel, gym, or work.

15. Room Makeover or Desk Setup Tour  

Film a before-and-after transformation of your room, workspace, or cozy aesthetic corner.

Fun & Entertaining Content

16. Comedy Skits & POVs  

Create a funny skit about everyday situations, such as "POV: You just woke up late for school" or "Types of people at the gym."

17. Recreate Old Pictures  

Find a childhood or old picture and recreate it in the present day with the same poses, outfits, and expressions.

18. Text-to-Speech Funny Stories  

Use TikTok’s text-to-speech feature to tell a funny or relatable story.

19. Duet a Funny TikTok Video  

Find a hilarious TikTok and record your reaction side by side.

20. Pet Content  

Show off your pet’s funny habits, reactions, or an adorable routine (e.g., “A day in the life of my dog/cat”).

Food & DIY Content

21. Easy Recipe Demonstration  

Cook or bake something simple and aesthetic, like a 2-minute mug cake or trending food hacks (e.g., cloud bread, baked feta pasta).

22. Food Review or Taste Test  

Try a new or weird food combination (e.g., “Does ketchup on Oreos taste good?”) and give your honest review.

23. Make a DIY Product  

Show a step-by-step guide on making homemade items like candles, jewelry, or self-care products.

24. Satisfying Cutting or ASMR Content  

Record slow-motion cutting of soap, fruits, or kinetic sand with satisfying sounds.

25. Grocery Shopping Haul  

Show what you bought from the store and why, with an aesthetic or humorous touch.

Fitness & Self-Improvement

26. Workout Routine  

Share your simple home workout routine, such as “5-minute abs” or “Lazy person’s workout.”

27. Glow-Up Transformation  

Post a before-and-after montage of a fitness, beauty, or self-care glow-up.

28. Dance Tutorial or Trend  

Teach a trending TikTok dance step by step or perform a new choreography.

29. Healthy Eating Tips  

Show easy swaps for a healthier diet (e.g., “Try this instead of chips!”).

30. Self-Care Sunday Routine  

Film a relaxing routine for self-care, including skincare, journaling, and tea-making.

Related Reading

• How to Check TikTok Analytics
• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early
• Hottest TikTok Trends

Go Viral with Virlo's Virality Analysis Tool

Picking a niche for your TikTok account is a great way to start your journey as a creator. Why? Because it helps you hone in on a specific type of content that will attract a targeted audience. This approach boosts your chances of going viral and enables you to build a community of like-minded fans interested in your particular area of focus.

For example, if you want to create funny videos, you could narrow your focus to “office humor” or “parenting jokes.”  Doing so attracts an audience that enjoys this specific type of content, and your videos will appeal to the community’s existing culture.  Virality will come much quicker as you create your persona within this niche.

What is Virlo and How Can It Help You Go Viral on Social Media? 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape.

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Related Reading

• TikTok Analytics Tools
• TrendTok Alternatives
• How to See Trending Sounds on TikTok
• Best TikTok Niches
• Best Faceless TikTok Niches