How to Check TikTok Analytics Easily

Many TikTok creators struggle to come up with catchy TikTok video ideas. You know the scenario. You scroll through your For You Page, and it seems everyone is doing the same thing—dancing, lip-syncing, or perfecting some transition. 

You want to jump on the trend but are unsure how to make it your own. That’s where TikTok analytics can help. By examining the data behind viral content, you can get a sense of what makes these videos tick so you can create your unique version and boost your chances of going viral fast.

One tool that can help you get started is Virlo’s virality analysis tool. This handy feature allows you to analyze trending TikTok videos to uncover their properties and understand what makes them so popular. This data lets you discover viral TikTok video ideas that match your style and audience.

Table of Content

• Importance of TikTok Analytics

• How to Check TikTok Analytics Easily

• How to Leverage TikTok Analytics in 4 Ways

• 14 Important TikTok Metrics to Track

• Go Viral with Virlo's Virality Analysis Tool

Importance of TikTok Analytics

1. Analyze Brand Mentions in Audio to Understand Public Sentiment  

A TikTok analytics tool can analyze the video content on the platform to identify mentions of your brand. It extracts video audio data and transcribes it into text to determine how often your business name is mentioned. This insight can help you understand public sentiment towards your brand and make informed decisions about improving your products and services.  

2. Capture Text Overlays for Better Marketing Insights  

Many TikTok videos feature text overlays, providing additional context and enhancing viewers' experience. Using a TikTok analytics tool, you can extract insights from these overlays to measure the effectiveness of your brand's marketing campaigns. Analyzing the engagement and response to these text overlays allows you to gain valuable feedback and make informed decisions about your marketing strategies.  

3. Identify Brand Names and Logos for Visual Representation  

In addition to analyzing brand mentions, TikTok analytics tools can also help identify your brand's name and logo when they appear in videos. This feature lets you understand how frequently your brand is visually represented in user-generated content. Monitoring brand logo appearances can help you gauge the effectiveness of your branding efforts and identify areas for improvement in your customer reach.  

4. Monitor Brand-Related Hashtags to Explore Context  

Using the right TikTok analytics tools, you can track and monitor the usage of hashtags related to your brand. This invaluable insight allows you to understand the context in which your brand is used and how it relates to various aspects of your business. By identifying relevant trends and areas of success, you can tailor your content strategy and improve your customer engagement.  

5. Predict Sales with Audience Engagement Insights  

A fundamental advantage of utilizing TikTok analytics tools is their capacity for social listening. Monitoring user preferences, interests, and feedback, these tools help you gain genuine insights into your brand. Armed with such valuable data, you can accurately predict and anticipate sales. This proactive approach enables you to optimize your business operations, improve efficiency, and enhance the impact of your marketing efforts.  

6. Monitor Sponsorships to Ensure Brand Safety  

TikTok analytics tools are instrumental in monitoring the performance of influencers you sponsor. This monitoring allows you to evaluate the effectiveness of influencer partnerships and assess their adherence to your brand standards. Ensuring your brand image is protected and maintained correctly can reinforce positive customer sentiments and boost your brand reputation.  

7. Evaluate Influencers' Effectiveness to Improve Future Collaborations  

Influencers play a crucial role in modern advertising. However, monitoring and evaluating their performance is vital to determine whether they effectively promote your brand. TikTok analytics tools enable you to assess the impact and sentiment surrounding these influencers. By understanding the audience's perception of your influencers, you can make informed decisions about future brand collaborations and reinforce positive brand sentiments.  

8. Improve Targeted Content with Audience Research  

When utilizing TikTok analytics tools to analyze your brand insights, you gain a deep understanding of your target customers' expectations. You can identify their hobbies, interests, preferences, and values. Armed with this valuable information, you can craft content that resonates with your target audience's desires, thus improving the conversion rate and ultimately increasing sales.  

How to Check TikTok Analytics Easily

Unlocking TikTok Analytics on Mobile: A Step-by-Step Guide  

To access TikTok analytics from your mobile device, start on the app's home screen and tap the profile icon in the bottom right-hand corner. Next, tap the three vertical lines in the upper right corner and click TikTok Studio or Business Suite. From there, click Analytics. You’ll see a menu in TikTok with the TikTok Studio tab at the top.   

Getting Started with TikTok Studio  

You can see post views, net followers, and likes in TikTok Studio. You can also see engagement metrics for your latest post in the Analytics section at the top of the screen. Tap View All to see more metrics.   

Exploring Your Data  

The first screen in TikTok Studio. Analytics is listed at the top. There is a preview of post views, net followers, and likes. Tap the Overview, Content, Viewers, Followers, or LIVE tabs for more metrics—TikTok's native analytics. Several tabs are at the top of the screen: Overview, Content, Viewers, Followers, and LIVE.   

How to Access TikTok Analytics from Desktop  

To access TikTok analytics from your desktop, log into your account by going to TikTok.com. (You can also visit tiktok.com/tiktokstudio/analytics if you are already logged in.) Hover over your profile icon, then select View Analytics. On the TikTok homepage, hover over your profile icon and choose Business Suite. This will take you directly to the Analytics section of your account.   

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

Related Reading

• Does TikTok Have Robust Analytics?
• How Many Videos Should I Post a Day on TikTok?
• How Do I Get More Views on TikTok?
• How to Find Your Niche on TikTok
• TikTok Competitor Analysis

How to Leverage TikTok Analytics in 4 Ways

Look to Your Best Content for Insights

The first step in using TikTok Analytics to inform your content strategy is identifying which videos have performed the best. Start by evaluating your top posts to understand what makes them so successful. This process often reveals trends in themes, formats, and even posting times. For example, if a particular dance challenge or comedic skit received much attention, consider how to incorporate similar elements into your upcoming content while still maintaining your unique voice. You can experiment with different styles or trends aligned with your successful posts. You can produce targeted videos that resonate with your audience by reverse-engineering your best content. 

Optimize Your Posting Schedule

Your TikTok Analytics will reveal when your audience is most active. Use this data to adjust your posting schedule for optimal engagement. Testing different post times and monitoring the results will solidify the best times to share your content, which could lead to increased visibility and interaction. Furthermore, consider the global nature of TikTok; if your audience spans multiple time zones, you should experiment with staggered posting times to cater to various audience segments. This strategy can help you reach more viewers and increase engagement.

Understand Your Audience Demographics

Understanding audience demographics goes beyond age and location. Dig into interests, behavior patterns, and engagement styles for a fuller picture. Leveraging this demographic data enables you to tailor your content even more precisely. Content that resonates with demographics will likely yield higher engagement and follower growth. 

Consider creating content that addresses your audience's interests or pain points. For example, suppose your analytics show a significant portion of your audience is interested in DIY projects. In that case, you might create tutorials or tips catering to that niche, further solidifying your position as a go-to creator. 

Track Engagement Metrics

Engagement metrics such as comments, shares, and likes offer invaluable insights into audience interaction. Regularly reviewing these metrics will help you adapt your content strategy to what is working. Encouraging interaction through calls-to-action in your posts will aid in boosting these engagement metrics, strengthening your relationship with your audience. Additionally, responding to comments and engaging with your followers directly fosters a sense of community and encourages more viewers to interact with your content. By creating a dialogue with your audience, you can gain deeper insights into their preferences and interests, informing your future content decisions.

14 Important TikTok Metrics to Track

1. Total Views: The Basic Metric of TikTok Performance 

Views show the total number of times your clients' TikTok videos have been watched. This is the most basic measure of reach on TikTok, and it’s a good starting point for understanding how much exposure your clients’ content gets.  Keep in mind that not all views are created equal. A view counts on TikTok as soon as the video starts playing, even if the user scrolls away after just a few seconds. Review opinions and other engagement metrics to get a complete picture of the content's performance.

2. Unique Views: The Metric To Calculate Reach 

Unique views represent the number of individual users who have watched your clients’ videos. This metric is important because it gives you a sense of how many different people your clients’ content reaches rather than just the total number of views. For example, if a video has 1,000 views but only 100 unique views, that suggests the same people watch the video multiple times. While this could be a sign of high engagement, it could also indicate that the content isn’t reaching a broad enough audience. 

3. Reach: Understand Visibility on TikTok 

Reach measures the unique users who have seen your clients’ content, regardless of their engagement. This includes video views and impressions from the For You page, the Following feed, and other app areas. Reach is an essential metric for understanding the overall visibility of your clients’ content on TikTok. If reach is low, it may indicate that the content isn’t being shown to enough people or is not being shown to the right people. In this case, adjust your targeting or hashtag strategy to improve visibility.

4. Impressions: Visibility That Counts 

Impressions represent the total number of times your clients’ content has been displayed on TikTok, regardless of whether users have clicked on or engaged with it. This includes views from the For You page, the Following feed, and other app areas. Impressions are a valuable metric for understanding the overall exposure of your clients’ content on TikTok. 

Keep in mind that impressions don’t necessarily translate into engagement or conversion. A high number of impressions could indicate that the content is being shown to many people, but low engagement may suggest that the content isn’t resonating with the audience.

5. Follower Count: The Basic Metric of Audience Size 

Follower count is TikTok's most basic measure of audience size. It represents the total number of users who follow your clients’ accounts. While follower count is important for understanding overall reach and influence, not all followers are equally valuable. 

Track follower counts over time to understand trends and patterns in your clients’ audience growth. If you notice that follower count grows steadily over time, that may indicate that your content strategy effectively attracts and retains new followers. But, if follower count stagnates or declines, re-evaluate your approach. 

6. Follower Growth Rate: A Metric of Audience Momentum 

The follower growth rate measures how quickly your clients’ follower count grows. This metric is important because it gives you a sense of the momentum and trajectory of your clients’ audience growth rather than just the total number of followers. 

Calculate follower growth rate using the following formula: $$\text{Follower Growth Rate (\%)} = \frac{\text{New Followers}}{\text{Total Followers}} \times 100$$ For example, if your clients’ account had 1,000 followers at the beginning of the month and gained 100 new followers over the month, the follower growth rate would be: $$\text{Follower Growth Rate (\%)} = \frac{100}{1000} \times 100 = 10\%$$ 

Tracking follower growth rates over time helps you understand your audience growth strategies' effectiveness and identify improvement opportunities. If the follower growth rate is consistently high, your content and engagement strategies effectively attract new followers. On the other hand, if follower growth rate is low or declining, re-evaluate your approach and experiment with new tactics. 

7. Follower Demographics: Who is in Your Audience? 

Follower demographics provide insights into the characteristics and interests of your client’s TikTok audience. These can include data on age, gender, location, device type, and more. Knowing your clients’ follower demographics is essential for creating content and campaigns that resonate with their target audience.

For example, if many of your clients’ followers are young women interested in fashion and beauty, tailor your content and messaging accordingly. TikTok provides detailed follower demographics data in the Analytics section of the Creator Tools. You can view data on your clients’ followers’ gender, age range, top territories, and more. 

You can see data on your clients’ followers’ interests and the other accounts they engage with on the platform. You can analyze your clients’ follower demographics data to understand their audience better and make data-driven content, partnerships, and promotions decisions. You can also use this data to identify new target audiences or expand opportunities.

8. Average Watch Time: How Engaging is Your Content? 

Average watch time measures how long users watch your clients’ videos. This metric helps you gauge how engaging and compelling your clients’ content is to viewers. TikTok calculates average watch time by dividing the total watch time for a video by the total number of views. 

9. Video Completion Rate: How Many Users Watched to the End? 

The video completion rate measures the percentage of viewers who watch a video to the end. This metric is important because it shows how effectively your clients’ content holds viewers’ attention and delivers on their expectations. 

10. Video Retention Rate: How Well Does Your Content Keep Viewer Attention? 

The video retention rate measures how well a video holds viewers’ attention over time. This metric is important because it gives you a sense of how engaging and compelling your clients’ content is throughout the entire video, not just at the beginning or end. TikTok provides a video retention graph in the Analytics section of the Creator Tools, which shows the percentage of viewers still watching the video at various points throughout its duration. 

The retention graph helps you identify moments in the video where viewers drop off or lose interest and moments where engagement is exceptionally high. Analyzing the video retention graph provides valuable insights into how to optimize your clients’ content for maximum engagement. For example, suppose you notice that a significant percentage of viewers drop off within the first few seconds of the video. That may suggest that your hook or opening is not compelling enough to grab their attention.

Related Reading

• How to Gain More Followers on TikTok
• How to Make a Video Go Viral on TikTok
• TikTok Audience Insights
• How to Find TikTok Trends Early
• Hottest TikTok Trends

Go Viral with Virlo's Virality Analysis Tool

On TikTok, virality is essential for growth. Creating viral content can get you noticed, grow your following, and boost engagement on your profile. Virality can see your content by thousands (if not millions) of users, including those outside your current audience. Going viral can also help you land brand deals, get featured on TikTok's Discover page, and even make money through TikTok's Creator Fund. 

Virlo helps short-form content creators crack the code of virality through AI-powered trend analysis. Our platform combines creator insights with advanced analytics to identify winning content patterns, optimal posting times, and successful audio/video combinations that help your content stand out in today’s fast-moving social landscape. 

Perfect for independent creators looking to build a sustainable side business, Virlo takes the guesswork out of content strategy. We analyze the latest viral trends and help you understand when to post and what combinations of elements drive engagement. Whether you’re just starting or looking to optimize your existing content, Virlo enables you to navigate the ever-changing algorithms to increase your chances of going viral. Go viral with Virlo’s virality analysis tool. 

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