Virlo×OpenClaw×
Built by Matt Berman

The Monday Drop

A weekly content intelligence system that got a client 11,000,000 views in under a month.

Get API AccessSee How It Works
11M+
Views in under a month
Weekly
Automated delivery
4 Stages
Signal → DNA → Forge → Drop
1 Weekend
To build the whole system
THE PROBLEMWhy This Matters

Talented People.
No Clue What
to Post.

They're charismatic. They've built real businesses. They're great on camera. But they don't know what content actually works in their niche.

Matt calls it “the blank page problem” — and it's everywhere.

Every one of these creators figured out WHAT to post.
The Monday Drop automates that discovery.

Why Outliers?

Every viral video already figured out what emotional trigger works. The mechanic stays the same even when the topic changes completely.

Strip the topic. Keep the structure. Remix for your niche.

Trigger 1
Identity Validation
Makes the viewer feel seen and understood.
Trigger 2
Status Signaling
Helps them signal who they are to their audience.
Trigger 3
Productive Discomfort
Creates useful tension that demands a response.
Trigger 4
Curiosity Gap
Opens a loop the viewer has to close.
Personal brands that solved it
SS
Shelby Sapp
Creator · 802K
AH
Alex Hormozi
Founder · 1.59M
RB
Robthebank
Creator · 105K
BS
brezscales
Creator · 982K
TJ
TJR
Creator · 1.99M
+
Your niche
Track any creator
THE SYSTEMHow It Works

4 Stages. Fully Automated.
Every Monday.

One pipeline. Signal goes in. Ready-to-post content concepts come out. Every single week.

01 Signal
Find outlier videos in your niche via Virlo
02 Analyze
Extract the 7-dimension Content DNA from each winner
03 Remix
Run through The Forge — adapt to brand voice
04 Deliver
Monday Drop lands in your client's inbox every week
01 Signal

Find What's Outperforming

Virlo creates a “comet” — a saved niche config that tracks your topic space. Every week it pulls outlier videos. Not the biggest creators. Relative outperformers. Videos that beat the creator's OWN baseline.

COMET CONFIGURATION ───────────────────────────── Niche: Fitness & Wellness Keywords: morning routine, workout tips, meal prep Platforms: TikTok, IG Reels, YouTube Shorts Min Views: 10,000 Freshness: Last 7 days ───────────────────────────── Status: ● Active — pulling weekly
02 Content DNA

Break Down Why Winners Work

Each outlier gets broken into 7 dimensions. Then extract the “portable brick” — the structural mechanic that works in ANY niche without copying the original.

1
TopicSubject matter
2
AnglePoint of entry
3
Hook StructureFirst 3 seconds
4
Story StructureArc and pacing
5
Visual FormatFraming and style
6
Key VisualsOn-screen elements
7
AudioSound and music
Separate the topic from the mechanic. That's the whole insight.
03 The Forge

Generate Concepts in Your Voice

Take the portable brick. Remove the surface details. Adapt to your audience and voice. Map a psychological driver. Add scroll traps. Test against one rule:

“Would a real person say this on camera?”
Psychological Drivers
Status / Access
Escape
Control / Mastery
04 Monday Drop

Deliver Every Monday. Automatically.

The full pipeline runs end-to-end. Every Monday your clients get: hooks, story beats, lessons learned — all in their brand voice.

Full Pipeline
Virlo→Content DNA→Pattern Report→The Forge→Monday Drop

Hooks, story beats, lessons learned, psychological driver mapping — all packaged and delivered. Every single Monday.

THE BUILDCopy-Paste Prompts

The Exact Prompts
Matt Used

Built around 4 pillars: Goal · Process · Tools · Knowledge. These are the actual prompts from the Notion doc.

Prompt 0

Define The Big Idea

Before you build anything, tell the agent what you actually want. Work backwards from the output.

I want to build a weekly content system in OpenClaw. Big idea: Every Monday I want 10 ready-to-post content concepts in my voice, each traced back to a real outlier in my niche that already proved the mechanic works. Work backwards from that output and give me the simplest modular workflow. For each stage, tell me: - the goal - the process - the tools - the knowledge or rules needed Keep it simple and practical. I want a working system I can run first, then improve over time.
Stage 1 — Signal

Create Your Comet

Set up the signal layer. Track what's outperforming in your niche. Focus on relative outperformers — not just the biggest creators.

I want to set up the signal layer for this content system. Goal: - track what is outperforming in my niche Process: - create the niche configuration - save it for reuse - pull recent outliers Tool: - Virlo - Virlo API docs: https://dev.virlo.ai/docs Knowledge: - focus on relative outperformers, not just biggest creators - I care about videos that beat the creator's own baseline My niche is: [INSERT NICHE DESCRIPTION]
Stage 2 — Content DNA

Break Down a Winner

Take one outlier URL from the Virlo output and extract the reusable mechanic. Seven dimensions. One portable brick.

Take one outlier URL from the Virlo output and run a Content DNA analysis on it. Goal: - explain why this specific winner worked - turn that explanation into a reusable mechanic Process: - use ScrapeCreators to fetch the metadata and assets - send that material to google/gemini-3-flash-preview through OpenRouter - break the video into structured dimensions - identify the reusable mechanic Break it down into: 1. Topic 2. Angle 3. Hook structure 4. Story structure 5. Visual format 6. Key visuals 7. Audio Then tell me: - the primary performance driver - the portable brick - why it likely outperformed the creator's baseline
Stage 3 — The Forge

Generate Your Concept

★ Most Important Prompt

This is the creative layer. Take the portable brick and generate a concept that sounds like the creator, not like AI. Show the lineage from source to output.

Use the Content DNA output from that winning video and generate one content concept for my niche. Goal: - turn the winning mechanic into something usable for my brand Process: - keep the transferable mechanic - remove niche-specific surface details - adapt it to my audience and voice Important: - if my voice file exists, use it - if it does not exist, clearly label the output as demo mode - do not give me generic slop - show the lineage from source mechanic to final concept - do not invent fake specifics without labeling them - force this test to use one source only Return: - source inspiration - portable brick - why it transfers - brand voice translation - final hook - content structure - platform - confidence - use this when
Stage 4 — Monday Drop

Run the Full Pipeline

End-to-end test. Proves the pipeline works as one connected system before you hand it to a client.

Now run the weekly workflow locally as an end-to-end test. Goal: - prove the pipeline works as one system Process: - use the current niche config - run the default workflow - save outputs to the workspace Default workflow: Virlo → Content DNA Batch → Pattern Report → The Forge → Monday Drop Run the local workflow with no delivery. Then show me: - what ran - where the outputs were saved - what to inspect if a later user wants to debug or improve
BONUSPower-Ups

Three Layers That
Separate Good from Viral

The base system works. These power-ups make it impossible to ignore.

Voice Lab
Make it sound like you
+

Build a reusable voice profile from your existing content. The Forge uses it to generate concepts that sound like you, not generic AI.

How it works: Feed the agent 10-20 examples of your best performing content. It extracts your sentence patterns, vocabulary, energy level, and recurring phrases. Every concept generated afterward will match your cadence — not sound like it was written by a language model.
Puppet Strings
Map psychological drivers
+

Every concept pulls one PRIMARY human drive. Fear is an amplifier, not a drive.

💰
Wealth
💪
Health
👑
Status / Access
🏖
Escape
❤️
Romance
🎯
Control / Mastery
Scroll Traps
Keep them watching
+

Use 2-3 per concept, not all 6. These are the mechanisms that make people forget they're being sold to.

Term Branding
Coin a term for a common thing. Ownership creates shareability.
Zero Hedge
Take a hard position. No softening. No "it depends." Forces a reaction.
Thought Narration
Narrate your internal monologue. Intimacy creates retention.
Warning Shot
Open with a consequence they don't want. Stakes force attention.
Loop Openers
Open a question the first 3 seconds can't answer. They stay to close it.
Contrast Words
Old vs. New. Them vs. You. Then vs. Now. Pattern that makes the brain stop.
THE PROOFCase Study

11 Million Views.
Under a Month. One System.

Matt built this entire system in a weekend on Virlo API. The agent navigated the endpoints on its own.

Single Video Result
11,000,000
Views from AI-generated content concepts
Built on Virlo API
Powered by OpenClaw
Built in 1 weekend
1
The Setup
MB
Matt Berman
Emerald Digital

Ran an entire webinar about building this system on Virlo API + OpenClaw. Showed the whole process live — from comet setup to Monday Drop delivery.

2
The System

Built “The Monday Drop” — every Monday, outlier-backed content concepts delivered in the client's brand voice.

The agent navigated the API endpoints on its own. Matt barely read the docs.
3
The Result
11,000,000
Views in under a month from AI-generated content concepts
“Dude, you guys are about to blow up. You're on to something, man.”
- Matt Berman
4
The Scale

Already selling the Monday Drop process to multiple brands. A repeatable service offering built on Virlo API in a single weekend.

Packaged as a monthly retainer service
Runs on API usage-based pricing ($5 base)
Scalable to any niche or brand voice
GET STARTEDBuild Your Own

Build Your Own
Monday Drop

API access starts at $5 usage-based. The docs are readable by AI agents. You can have a working version of this system this weekend.

API docs at dev.virlo.ai/docs · No monthly minimums · Usage-based pricing