Content strategy

Key terms

Common questions

What actually makes a hook work?

A specific promise and a gap the viewer wants closed, delivered before they can scroll. Hooks that name a concrete subject beat hooks that tease vaguely, and the first frame carries as much of the work as the first line.

How often should I post?

Often enough to learn, rarely enough to keep the quality bar. Cadence matters less than consistency within one format: a series posted on a predictable rhythm compounds, while scattered one-off uploads start the learning loop again each time.

Should I chase trends or build formats?

Formats, with trends as fuel. A repeatable format is an asset that keeps producing; a trend is a window that closes. The strongest strategy is a format stable enough to recognise and loose enough to absorb whatever is trending that week.

How do I tell whether a video failed on the hook or on the body?

Look at where the retention curve drops. A fall in the first seconds is a hook problem. A steady decline after a strong start is a pacing or payoff problem. A flat curve with low reach usually means the video never got a fair test, not that the content was wrong.

Put it to work