Social commerce
Short-form video became a storefront faster than it became a marketing channel. TikTok Shop, affiliate links and live selling each have their own mechanics, their own fee structures and their own definitions of a conversion.
This topic explains how the commerce layer sits on top of the recommendation feed, and which numbers actually govern whether a product moves.
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Other topics
The TikTok algorithmHow TikTok decides which videos to show, which signals it weighs, and how distribution actually works.Short-form video metricsWhat each metric measures, which ones predict reach, and how to compare them honestly across platforms.Social data APIsHow social platform data is accessed programmatically: official APIs, their limits, and what sits outside them.Content strategyThe repeatable parts of short-form: hooks, formats, series structure, retention editing and cadence.Trends and trend detectionWhat a trend is mechanically, how one spreads, and how to spot it while it still has room to run.Platform mechanicsHow TikTok, Instagram Reels and YouTube Shorts differ in specs, limits, surfaces and behaviour.The creator economyHow money moves through short-form: payouts, brand deals, UGC, clipping and agency models.