Niche Benchmark Report

Median engagement rate, typical view count, and posting cadence by niche — computed from real published videos, not survey guesses. Use it to set client KPIs or size a pitch.

Last updated 11/8/2026 · 20 niches · sample window: per-niche top-views (idx_videos_niche_views)

Niche	Median engagement	Median views	Videos / creator	Sample size
motivational	5.38%	30.1M	1.4	300 videos / 216 creators
basketball	5.51%	29.9M	1.6	300 videos / 186 creators
real-estate	7.17%	15.0M	1.2	300 videos / 243 creators
crypto	4.55%	5.7M	1.3	300 videos / 231 creators
finance	6.44%	13.8M	1.3	300 videos / 237 creators
relationships	5.33%	48.8M	1.2	300 videos / 250 creators
food+drink	3.45%	80.9M	1.9	300 videos / 159 creators
animals	3.44%	110.7M	1.2	300 videos / 248 creators
fitness	3.77%	34.9M	1.1	300 videos / 262 creators
travel	7.06%	36.7M	1.1	300 videos / 278 creators
lifestyle	4.51%	47.6M	1.2	300 videos / 257 creators
gaming	3.51%	34.9M	1.1	300 videos / 263 creators
ranking-content	2.83%	27.2M	1.3	300 videos / 227 creators
religion	3.31%	26.3M	1.2	300 videos / 246 creators
anime	5.32%	25.5M	1.2	300 videos / 247 creators
brainrot	1.72%	41.4M	1.2	300 videos / 246 creators
skits	4.24%	47.7M	1.1	300 videos / 267 creators
celebrities	6.24%	31.8M	1.3	300 videos / 231 creators
ai-vlogs	4.97%	13.5M	1.1	300 videos / 273 creators
golf	5.49%	9.3M	1.3	300 videos / 228 creators

How to use this report

Set realistic client KPIs. If a niche's median engagement is 3%, don't promise a new client 10% in month one.
Size a pitch. "Top accounts in your niche post {videos_per_creator}x more than average" is a concrete, sourced stat, not an assumption.
Spot under-saturated niches. High engagement with a low creator count is room to move before it gets crowded.

Get this broken down for your exact niche, updated continuously, not just the top 20 categories here.

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