Niche Benchmark Report

Median engagement rate, typical view count, and posting cadence by niche — computed from real published videos, not survey guesses. Use it to set client KPIs or size a pitch.

Last updated 9/23/2026 · 20 niches · sample window: per-niche top-views (idx_videos_niche_views)

Niche	Median engagement	Median views	Videos / creator	Sample size
fitness	3.96%	37.1M	1.2	300 videos / 258 creators
religion	3.31%	26.4M	1.2	300 videos / 246 creators
nfl	7.45%	10.9M	1.3	300 videos / 234 creators
boxing	4.99%	12.1M	1.4	300 videos / 222 creators
us-popculture	11.74%	16.1M	1.2	300 videos / 249 creators
skits	4.2%	49.6M	1.1	300 videos / 266 creators
fortnite	10.07%	5.8M	1.3	300 videos / 231 creators
vlogs	8.16%	18.4M	1.1	300 videos / 262 creators
us-politics	8.28%	14.3M	2	300 videos / 148 creators
brainrot	1.75%	41.6M	1.2	300 videos / 248 creators
relationships	5.31%	49.9M	1.2	300 videos / 246 creators
clash-royale	6.19%	8.1M	1.9	300 videos / 155 creators
roblox	1.57%	20.0M	1.5	300 videos / 204 creators
lifestyle	4.16%	48.4M	1.2	300 videos / 257 creators
hot-ecomm-products	1.61%	17.3M	1.4	300 videos / 220 creators
golf	5.55%	9.4M	1.3	300 videos / 226 creators
finance	6.44%	14.0M	1.3	300 videos / 234 creators
ai-vlogs	4.74%	14.0M	1.1	300 videos / 274 creators
animals	3.28%	113.3M	1.2	300 videos / 249 creators
real-estate	7.03%	15.2M	1.3	300 videos / 240 creators

How to use this report

Set realistic client KPIs. If a niche's median engagement is 3%, don't promise a new client 10% in month one.
Size a pitch. "Top accounts in your niche post {videos_per_creator}x more than average" is a concrete, sourced stat, not an assumption.
Spot under-saturated niches. High engagement with a low creator count is room to move before it gets crowded.

Get this broken down for your exact niche, updated continuously, not just the top 20 categories here.

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