Meta ads still running weeks after launch. Advertisers kill losers fast — so an ad that's still active is a real signal, not a vanity metric. Ranked by how long it's survived.
Meta's Ad Library shows you every ad, winners and losers mixed together, with no signal for which is which. Advertisers spending real budget kill underperforming creative within days. An ad still live weeks after launch has survived that filter — it's making money for someone.
For agencies building a client's paid social strategy, this list is a faster starting point than scrolling the raw Ad Library: hooks, angles, and offers that are already proven to hold up.
Track this automatically for your own niche — every competitor, every platform, not just a weekly snapshot.
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