My viral content agent hit 11 mil views in 30 days 😱 i showed the gents at @virlomain (who do a killer job powering the flow). engineering is the new marketing.
Matt Berman
@TheMattBerman
100,000+ marketers and creatorsMake Instagram Reels from hooks, formats, sounds already going viral in your niche
See the Instagram trends and Reels ideas going viral in your niche this week. Virlo finds outlier Instagram Reels, breaks down why they went viral and scripts them in your voice.
Vee (Copilot)
You
Find outlier Instagram Reels in fitness, skincare and real estate.
Vee (Copilot)Here are 4 outlier Reels, with the hook each one opened with.
High protein, loaded brekkie bagels. That is so good.
@seangrahamm_114.1KFitness
Viral “Korean Skincare”
@skincarerelief852.8KSkincare
What's the point if the house doesn't have a wine cellar?
@mediabyautumn67.6KReal estate
morning wellness routine of a 31 y/o nurse practitioner with no kids
@np.miranda2.8MWellness
What's trending on Instagram Reels right now?
As of 9 Oct 2026, the top content trends on TikTok and Instagram Reels are "Pretty Little Liars -A messages", "ChatGPT One Word Personality Challenge" and "Hotel Lobby AI Duo". Virlo's trend tracker counted 313 creators posting the 7 trends below, and each one comes with the recipe, the day it started and example videos to copy.
Instagram Reels trends right now
Content trends Virlo caught this week, with the recipe, how many creators are posting it and example videos to copy. Updated 9 Oct 2026.
01
Pretty Little Liars -A messages
Creators share a relatable or humorous situation and then show a text message signed by '-A' that calls them out on it, using audio from the show Pretty Little Liars.
32 creators postingStarted 28 Sept 2026On Instagram Reels and TikTokPhone only02
ChatGPT One Word Personality Challenge
Ask ChatGPT to describe you in one word based on your chat history, then show a montage of your aesthetic photos or videos over a specific calm audio.
8 creators postingStarted 28 Sept 2026On Instagram Reels and TikTokNeeds an AI tool (ChatGPT)03
Hotel Lobby AI Duo
Use an AI tool to swap the faces of Quavo and Takeoff in their 'Hotel Lobby' music video performance with two other people or characters.
70 creators postingStarted 29 Sept 2026On TikTokNeeds an AI tool (Glorify)04
Teaching him new habits
To a specific sound, a woman stands in front of a man and performs a series of exaggerated movements, such as bowing or hair flipping, which he then copies as if being trained.
17 creators postingStarted 8 Oct 2026On TikTokPhone only05
Sean O'Pry snapping fingers meme
Creators use a specific remix of the song 'Trndsttr' to compare two things, often using a clip of model Sean O'Pry snapping his fingers to transition between a 'bad' or 'boring' option and a 'superior' one.
30 creators postingStarted 1 Oct 2026On TikTokPhone only06
Slowed Acoustic 'The Night We Met'
Creators use a slowed, acoustic version of Lord Huron's 'The Night We Met' to soundtrack aesthetic or emotional montages of their lives, hobbies, or home transformations.
150 creators postingStarted 4 Oct 2026On TikTokPhone only07
Sheldon Lee Cooper You Dog
Creators use a specific audio clip of a voice saying "Think monkey, think Sheldon Lee Cooper, you dog" over various clips, often featuring gaming fails, memes, or unexpected situations.
6 creators postingStarted 30 Sept 2026On TikTokPhone only
Turn outlier Reels into your next week of content
While other AI tools start from a blank page, Virlo starts from outlier Reels in your niche.
Outliers · Instagram Reels
114.1K25.3x
@seangrahamm_
06 Sep 2026
High protein, loaded brekkie bagels. That is so good.
67.6K207.5x
@mediabyautumn
08 Sep 2026
What's the point if the house doesn't have a wine cellar?
852.8K9.8x
@skincarerelief
22 Jun 2026
Viral “Korean Skincare”
2.8M3.7x
@np.miranda
15 Mar 2026
morning wellness routine of a 31 y/o nurse practitioner with no kids
Grow your brand with high-performing Instagram Reels
Whether you post for yourself or for clients, Virlo removes the research bottleneck so you can focus on making Reels.
Power your Reels with Claude and ChatGPT
Via ChatGPT
Find and script Instagram Reels using ChatGPT with simple prompts.
ChatGPTFind outlier Reels in skincare and give me the hooks.
Using Virlo MCP ›
Using Virlo. This skincare Reel opened with a comparison hook:
Viral “Korean Skincare”
@skincarerelief852.8KComparison
Via Claude
Connect Claude to Virlo through MCP to find, break down and script Reels.
ClaudeFind this week's biggest fitness outliers on Instagram Reels and write 3 scripts in my voice.
Using Virlo MCP ›
Using Virlo. Here are the fitness outliers, with a script started from each hook.
High protein, loaded brekkie bagels. That is so good.
@seangrahamm_114.1KFitness
morning wellness routine of a 31 y/o nurse practitioner with no kids
@np.miranda2.8MWellness
Via Claude Code
Pull outlier Reels and write scripts directly from your terminal using Claude Code.
claude
> find outlier instagram reels in real estate and save the hooks to hooks.md
● virlo · search Instagram Reels · real estate
● Write(hooks.md)
# hooks.md
1. “What's the point if the house doesn't have a wine cellar?” @mediabyautumn · 67.6K views · question hook
Join 100,000+ marketers who stopped doomscrolling for ideas
Our high hit rate is dependent on Virlo's outlier score data.
Henry Boldizsar
App founder
They're amazingly responsive, proactive and have genuinely great ideas.
Jonathan Verk
Trustpilot review
Virlo is built by marketers for marketers
Virlo started in 2024 as a tool we built for our own research. We just wanted one place to search any niche and find the videos going viral in it.
It grew to 100,000+ marketers and creators, and we never raised a dollar.
Today that idea is a content agent. It finds outlier Reels in your niche, breaks down why they went viral and writes scripts in your voice. It is the tool we run our own marketing on.
We read every email and every complaint, and your requests go straight onto the roadmap.
Nicolas Mauro, Deniz Sancar and Jaife Esienna
Co-founders, bootstrapped
Nic leads growth. Virlo’s own marketing runs on Virlo, so every new feature gets tested on a real budget first.
Nicolas Mauro
Co-founder, growth
Deniz leads data and engineering, and built the system that indexes new videos from TikTok, Instagram Reels and YouTube Shorts every day.
Deniz Sancar
Co-founder, data and engineering
One content agent, three ways to grow
Choose the plan that fits your niches and your team. Starter and Pro start with 7 days for $0.
Save ~30% yearly
Starter
Your first content agent
$34/mo, billed yearly
2,000 credits a month · $0 for the first 7 days
Start for $0- Realtime data queries
- 24/7 content research agents
- CTA, script, format and hook analysis
- Track competitors, clients and yourself
- Integrations for WhatsApp, Notion, Gmail and more
- Excel, CSV and JSON exports
Pro
For teams posting Reels for many brands
$139/mo, billed yearly
12,000 credits a month · $0 for the first 7 days
Start your Pro trial for $0Everything in Starter, plus
- 3 team seats included, extra seats $10/mo
- Performing Meta Ads Library
- Slack and Discord alerts
- Beta access to new features
- Priority support
Enterprise
For larger teams
From
$499/mo
20,000+ credits a month
Book free callEverything in Pro, plus
- 10 team seats included
- API and web app access (shared credits)
- Dedicated account manager
- Dedicated Slack channel
- Free training
Questions about Instagram Reels trends and ideas
As of 9 Oct 2026, the top content trends on TikTok and Instagram Reels are "Pretty Little Liars -A messages", "ChatGPT One Word Personality Challenge" and "Hotel Lobby AI Duo". Virlo's trend tracker counted 313 creators posting the 7 trends below, and each one comes with the recipe, the day it started and example videos to copy. The list rebuilds every day.
Start from a format that already works. 5 of the trends on this page need only a phone, so copy one recipe and swap in your product or service. For openers, the free viral hooks library sorts hooks by niche, from ecom and apps to local business.Free viral hooks libraryEcom hooksLocal business hooks
Post your version of something already working: a trend from this page that fits your niche, or a hook from a viral video in your space. Your marketing agent in Virlo pulls both for your niche every day, with the videos behind them.
Open with a hook in the first second, film a trend while creators are still piling in, and show the payoff fast. Across the 1.7M+ hooks Virlo tracks, POV hooks became outliers 27.9% of the time, against 17.1% for how-to hooks, the most used type.See the hooks that win
Most Instagram Reels trends are built on one sound. This week that includes "Pretty Little Liars -A messages", "ChatGPT One Word Personality Challenge" and "Hotel Lobby AI Duo". Open the example videos on each trend to hear the exact audio before you film.
Look for one format that a crowd of creators starts posting in the same few days. Virlo watches for that across TikTok, Instagram and YouTube, flags the format with its recipe, and your marketing agent finds the trends inside your own niche.
Fast. Every trend on this page was first spotted within 10 days of the newest one, and the list rebuilds daily as new formats take off. Post while a trend is still growing.
The hooks that win on TikTok work on Instagram Reels too, because both feeds decide in the first second. Across the 1.7M+ hooks Virlo tracks, POV hooks became outliers 27.9% of the time, against 17.1% for how-to hooks, the most used type. The free viral hooks library has every hook with the video, why it worked and a fill-in-the-blank version.Free viral hooksPOV hooksUGC hooks
ChatGPT and Claude write well, and Virlo gives them what to write about: the outlier Instagram Reels, hooks and creators in your niche, in the app or through the MCP.
Yes. Starter and Pro start with 7 days for $0. Cancel before the trial ends and you won't be charged.
Your next viral Reel is already out there.
Let your agent find it.