Track Reels performance across creators, niches, and competitors in real time. Virlo surfaces trending audio, outlier content, and cross-platform patterns that Instagram’s native analytics will never show you.
Avg. Views
84K
+22%
Outliers
14
+5
Trending Audio
8
new
@beauty.studio
Original Audio
@fitlife.daily
Trending Sound
@cookwithme
Viral Remix
Reels are the fastest-growing format on Instagram, but the tools to analyze them haven’t kept up.
Instagram’s built-in analytics are limited to your account. You can’t see competitor Reels performance, trending formats in your niche, or what’s working for creators outside your network.
By the time a sound trends on Instagram, it’s usually too late. There’s no native way to spot rising audio, emerging formats, or content patterns before they peak.
A Reel format crushing it on Instagram might be untapped on TikTok or Shorts. Without cross-platform data, you’re optimizing in a silo and missing repurpose opportunities.
Instagram shows you raw view counts, but can’t tell you if a Reel is genuinely exceptional relative to the creator’s baseline. Without outlier scoring, you’re confusing popularity with signal.
Set up once, get continuous Reels intelligence across your entire niche.
Enter a keyword, hashtag, or creator list. Choose Instagram Reels alongside TikTok and Shorts, or focus on Reels alone.
Virlo continuously monitors your niche, scoring every Reel by outlier performance, tracking trending audio, and flagging emerging content patterns.
See top-performing Reels ranked by outlier score, trending audio rising in your niche, and cross-platform comparisons showing where formats work best.
POV: your morning skincare
Reels
This serum changed everything
Reels
Go beyond vanity metrics. Virlo gives you the competitive intelligence Instagram never will.
Virlo tracks audio usage velocity across Reels in your niche. See which sounds are gaining momentum, which creators are using them, and how they perform relative to non-trending audio.
Summer Vibes Remix
2.4K uses
Original - @creator.music
890 uses
Lo-fi Beat Drop
5.1K uses
Track any creator or brand’s Reels performance over time. See their outlier content, posting patterns, and which formats consistently drive engagement for them.
The same format can perform 10x differently across platforms. Virlo shows you where each content type thrives so you can repurpose intelligently instead of blindly.
Get Ready With Me
Day in My Life
Tutorial / How-to
1,700+
Teams using Virlo
Real-time
Reels monitoring
3
Platforms compared
10x
Faster than manual research
Whether you’re a solo creator or a 50-person agency, Reels intelligence gives you the competitive edge.
See which of your Reels formats are outliers, track trending audio in your niche before it saturates, and study what top creators in your space are doing differently.
Stop guessing what to post. Use data-backed Reels insights to plan content calendars, justify creative decisions to clients, and benchmark against competitors.
Scale Reels research across every client vertical. One dashboard for trending audio, competitor analysis, and cross-platform content performance.
Identify which Reels formats and creators drive real engagement in your category. Spot partnership opportunities by finding outlier creators before they blow up.
Still have questions?
Talk to the teamSee how other parts of the Virlo platform work alongside this feature.
Join 1,700+ teams using Virlo to track Reels performance, spot trends early, and outperform competitors across every platform.
Free plan available. Paid plans from $49/mo. No long-term contracts.