100,000+ marketers and creators

Make TikToks from hooks, formats, sounds already going viral in your niche

See the TikTok trends and video ideas going viral in your niche this week. Virlo finds outlier TikToks, breaks down why they went viral and scripts them in your voice.

Vee (Copilot)
You
Find outlier TikToks in fitness, skincare and real estate.
Vee (Copilot)
Here are 4 outlier TikToks, with the hook each one opened with.
@gainsbyemma TikTok

50 day difference btw

@gainsbyemma13.1MFitness
@renanicolee TikTok

pov u discovered volufiline and don't need concealer anymore

@renanicolee16.7MSkincare
@emilyne1son TikTok

Here's how I sold this home. After it sat on the market for 240 days with another agent…

@emilyne1son348.8KReal estate
@tonewithnika TikTok

“pilates won’t help you”

@tonewithnika7.4MPilates

Turn outlier TikToks into your next week of content

While other AI tools start from a blank page, Virlo starts from outlier TikToks in your niche.

Outliers · TikTok
@gainsbyemma TikTok
13.1M763.3x

@gainsbyemma

25 Feb 2026

50 day difference btw

@emilyne1son TikTok
348.8K65.1x

@emilyne1son

03 Sep 2026

Here's how I sold this home. After it sat on the market for 240 days with another agent…

@renanicolee TikTok
16.7M1,130x

@renanicolee

01 Jul 2026

pov u discovered volufiline and don't need concealer anymore

@tonewithnika TikTok
7.4M99.3x

@tonewithnika

23 Jan 2026

“pilates won’t help you”

Grow your brand with high-performing TikToks

Whether you post for yourself or for clients, Virlo removes the research bottleneck so you can focus on making TikToks.

Brands

Launch scroll-stopping product TikToks from formats already going viral.

Learn more

Creators

Turn hooks, formats and sounds from outlier TikToks into your next video.

Start for $0

UGC creators

Pitch brands UGC ideas pulled from outlier TikToks in their niche.

Learn more

Marketers

Plan high-performing TikToks for every brand you post for.

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Agencies

Produce on-brand TikToks for you or your clients, fast.

Learn more

Power your TikToks with Claude and ChatGPT

Via ChatGPT

Find and script TikToks using ChatGPT with simple prompts.

ChatGPT
Find outlier TikToks in skincare and give me the hooks.

Using Virlo MCP ›

Using Virlo. This skincare TikTok opened with a POV hook:

@renanicolee TikTok

pov u discovered volufiline and don't need concealer anymore

@renanicolee16.7MPOV

Via Claude

Connect Claude to Virlo through MCP to find, break down and script TikToks.

Claude
Find this week's biggest fitness outliers on TikTok and write 3 scripts in my voice.

Using Virlo MCP ›

Using Virlo. Here are the fitness outliers, with a script started from each hook.

@gainsbyemma TikTok

50 day difference btw

@gainsbyemma13.1MFitness
@tonewithnika TikTok

“pilates won’t help you”

@tonewithnika7.4MPilates

Via Claude Code

Pull outlier TikToks and write scripts directly from your terminal using Claude Code.

claude

> find outlier tiktoks in real estate and save the hooks to hooks.md

● virlo · search TikTok · real estate

● Write(hooks.md)

# hooks.md

1. “Here's how I sold this home. After it sat on the market for 240 days with another agent…” @emilyne1son · 348.8K views · story tease hook

Join 100,000+ marketers who stopped doomscrolling for ideas

Our high hit rate is dependent on Virlo's outlier score data.

Henry Boldizsar

App founder

They're amazingly responsive, proactive and have genuinely great ideas.

Jonathan Verk

Trustpilot review

Trustpilot

Virlo is built by marketers for marketers

Deniz Sancar, Virlo co-founder, speaking at TikTok

Virlo started in 2024 as a tool we built for our own research. We just wanted one place to search any niche and find the videos going viral in it.

It grew to 100,000+ marketers and creators, and we never raised a dollar.

Today that idea is a content agent. It finds outlier TikToks in your niche, breaks down why they went viral and writes scripts in your voice. It is the tool we run our own marketing on.

We read every email and every complaint, and your requests go straight onto the roadmap.

Nicolas Mauro, Deniz Sancar and Jaife Esienna

Co-founders, bootstrapped

Nic leads growth. Virlo’s own marketing runs on Virlo, so every new feature gets tested on a real budget first.

Nicolas Mauro

Co-founder, growth

Nicolas Mauro, Virlo co-founder

Deniz leads data and engineering, and built the system that indexes new videos from TikTok, Instagram Reels and YouTube Shorts every day.

Deniz Sancar

Co-founder, data and engineering

One content agent, three ways to grow

Choose the plan that fits your niches and your team. Starter and Pro start with 7 days for $0.

Save ~30% yearly

Starter

Your first content agent

Solo
$34/mo, billed yearly

2,000 credits a month · $0 for the first 7 days

Start for $0
  • Realtime data queries
  • 24/7 content research agents
  • CTA, script, format and hook analysis
  • Track competitors, clients and yourself
  • Integrations for WhatsApp, Notion, Gmail and more
  • Excel, CSV and JSON exports

Pro

For teams posting TikToks for many brands

Most popular
$139/mo, billed yearly

12,000 credits a month · $0 for the first 7 days

Start your Pro trial for $0

Everything in Starter, plus

  • 3 team seats included, extra seats $10/mo
  • Performing Meta Ads Library
  • Slack and Discord alerts
  • Beta access to new features
  • Priority support

Enterprise

For larger teams

Teams

From

$499/mo

20,000+ credits a month

Book free call

Everything in Pro, plus

  • 10 team seats included
  • API and web app access (shared credits)
  • Dedicated account manager
  • Dedicated Slack channel
  • Free training

Questions about TikTok trends and ideas

As of 22 Oct 2026, the top content trends on TikTok are "Hotel Lobby AI Duo", "Sean O'Pry snapping fingers meme" and "Slowed Acoustic 'The Night We Met'". Virlo's trend tracker counted 336 creators posting the 7 trends below, and each one comes with the recipe, the day it started and example videos to copy. The list rebuilds every day.

Start from a format that already works. 6 of the trends on this page need only a phone, so copy one recipe and swap in your product or service. For openers, the free viral hooks library sorts hooks by niche, from ecom and apps to local business.Free viral hooks libraryEcom hooksLocal business hooks

Post your version of something already working: a trend from this page that fits your niche, or a hook from a viral video in your space. Your marketing agent in Virlo pulls both for your niche every day, with the videos behind them.

Open with a hook in the first second, film a trend while creators are still piling in, and show the payoff fast. Across the 2M+ hooks Virlo tracks, POV hooks became outliers 28.7% of the time, against 18.0% for how-to hooks, the most used type.See the hooks that win

Most TikTok trends are built on one sound. This week that includes "Hotel Lobby AI Duo", "Sean O'Pry snapping fingers meme" and "Pretty Little Liars -A messages". Open the example videos on each trend to hear the exact audio before you film.

Look for one format that a crowd of creators starts posting in the same few days. Virlo watches for that across TikTok, Instagram and YouTube, flags the format with its recipe, and your marketing agent finds the trends inside your own niche.

Fast. Every trend on this page was first spotted within 15 days of the newest one, and the list rebuilds daily as new formats take off. Post while a trend is still growing.

TikTok decides in the first second, so the hook carries the video. Across the 2M+ hooks Virlo tracks, POV hooks became outliers 28.7% of the time, against 18.0% for how-to hooks, the most used type. The free viral hooks library has every hook with the video, why it worked and a fill-in-the-blank version.Free viral hooksPOV hooksUGC hooks

ChatGPT and Claude write well, and Virlo gives them what to write about: the outlier TikToks, hooks and creators in your niche, in the app or through the MCP.

Yes. Starter and Pro start with 7 days for $0. Cancel before the trial ends and you won't be charged.

Your next viral TikTok is already out there.

Let your agent find it.