Free Shock Hooks That Went Viral

Shock hooks lead with something surprising enough to stop the scroll.Shock hooks make up 4.7% of the 1.7M+ hooks Virlo tracks, and 24.4% of them became outliers.

Do shock hooks work on TikTok?

Shock hooks became outliers 24.4% of the time across the 1.7M+ hooks Virlo tracks. The average across every hook type is 19.0%, so shock hooks win more often than most.

Shock hook examples from TikTok

Showing 21 of 21 hooks

Free shock hook templates to steal

Each one comes from a hook on this page that went viral. Swap the words in brackets for your own topic.

Just look at the DIFFERENCE [before vs after with your product]
My [coworker/friend] [did small careless thing] and ended up [bad result].
I just found a real life Pinterest [thing your business makes].
BREAKING NEWS: [big brand] is [news], so if you [use their product]...
I can't believe this thing [broke] again. Must be the [cause] most likely.
This is a robbery! [Take anything you want... except the thing your customer can't live without].
You are getting ripped off!!
I literally lost my [product] [where it's hidden].

Find hooks like these in your own niche, in 30 seconds

Every hook on this page came out of the same library your marketing agent searches, so it can do this for any niche you type.

01

Type your niche and hit start

Your marketing agent starts watching your niche on TikTok, Instagram and YouTube, and keeps watching after you close the tab.

Your niche

“matcha drinks for gym girls”

02

Ask for the top hooks

It pulls the hooks from the outliers in your niche, out of the same library as this page, with the video behind each one.

You ask

“give me the top hooks in my niche”

03

Ask for a script

It writes the script in your voice, from the hook to the CTA, so you can film it today.

You ask

“write me a script for hook #1”

Questions about shock hooks

Shock hooks lead with something surprising enough to stop the scroll. Every example on this page comes from a TikTok video that went viral with one.

Shock hooks became outliers 24.4% of the time across the 1.7M+ hooks Virlo tracks. The average across every hook type is 19.0%, so shock hooks win more often than most.

Start from one that already went viral. Every card on this page has a fill-in-the-blank version, like "Just look at the DIFFERENCE [before vs after with your product]". Swap in your own topic, keep the structure, and film your own video.

Start for $0 and type your niche. Your marketing agent watches your niche on TikTok, Instagram and YouTube, and when you ask for the top shock hooks in your niche it pulls them from the outliers it found, with the video behind each one.

Get the top hooks in your niche every week

Your marketing agent watches your niche on TikTok, Instagram and YouTube, then hands you the hooks from the videos that took off.