Free Personal Brand Hooks That Went Viral
Free personal brand hooks and coaching hook examples from TikTok videos in fitness, money, business and more. Open any card to watch the video and copy the hook for your expertise.72 hooks, picked from a library of 1.7M+ real hooks and watched by us one by one.
What hooks work for personal brands and coaches?
Among the 72 hooks for personal brands and coaches on this page, the most common type is how-to hooks (23 of 72). Across the 1.7M+ hooks Virlo tracks, how-to hooks became outliers 16.9% of the time.
Personal brand hook examples from TikTok
Showing 24 of 72 hooks
Find hooks like these in your own niche, in 30 seconds
Every hook on this page came out of the same library your marketing agent searches, so it can do this for any niche you type.
01
Type your niche and hit start
Your marketing agent starts watching your niche on TikTok, Instagram and YouTube, and keeps watching after you close the tab.
Your niche
“matcha drinks for gym girls”
02
Ask for the top hooks
It pulls the hooks from the outliers in your niche, out of the same library as this page, with the video behind each one.
You ask
“give me the top hooks in my niche”
03
Ask for a script
It writes the script in your voice, from the hook to the CTA, so you can film it today.
You ask
“write me a script for hook #1”
Questions about hooks for personal brands and coaches
Personal brand hooks that go viral speak to one person with one goal, like "You want to make money on TikTok". Call-out hooks and bold claims you can back up on camera lead this section.
Coaches get the most from how-to hooks that teach one small win in the video, and story hooks about a client or their own past. Filter by hook type above to see each one.
Start for $0, type your niche and your marketing agent pulls the top hooks from outlier videos in it, with the video behind each one.
Every hook here comes from a 50K+ view TikTok video out of the 1.7M+ hooks Virlo tracks. We watched each video, checked the hook against what the creator said or showed on screen, and kept originals in English that any brand could post next to.
Get the top hooks in your niche every week
Your marketing agent watches your niche on TikTok, Instagram and YouTube, then hands you the hooks from the videos that took off.